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How to Make Sure That Your On-Page Doesn’t Turn Search Engines Away

What can you do to make sure that your on-page optimization doesn’t turn search engines away? You devote a lot of time and energy to making sure that your page attracts customers, but you need to make sure that those efforts also work well with online platforms so that your page is appealing both to...

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Why Google My Business Practitioner Listings are Important

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-08-2016

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Google My Business is an excellent place to list your company and to gain some recognition locally, but you have to be aware of individual practitioners at your business. If some of your staff have themselves listed as members of your company they could cause potential problems in the future. While searching for duplicate listings of your business under Google My Business make sure you look out for individual practitioner listings as well.

Beware of Practitioners that Leave Your Company

Even if your business has been running successfully for more than a decade you may not have maintained the same pool of staff members over that period of time. Instead some of your workers may have left to another company or even changed careers over the years. That doesn’t seem like such an issue until you consider that they may have set up a Google My Business listing under their name that is related to your business. That means that when people search for your business name they may be seeing the listing for an old practitioner that doesn’t work with you any longer. The listing could make visitors believe the office is closed, or even bring your potential customers to a listing with a competitor if that practitioner changed to another office location.

Look out for Duplicate Listings

Search the name of your company and look out for all the different listings that are related to your business. It’s common to see more than one of these listings showing up in Google. This might not seem like a problem until you consider that some of the listings may be less positive or professional than the others. For instance, you could have an unverified listing for your business that only shows a couple reviews, while the main company listing shows 120 reviews. Obviously customers will be more impressed by a larger number of reviews, but they could be visiting the unverified page unknowingly and get the wrong idea.

It’s important to look out for any duplicate listings so that you can let Google know about them and have them all combined into one unified listing. Doing this is the perfect way to bulk up the number of reviews that you have, and to really improve your listing overall while making sure it’s the one that everyone sees.

Keep an Eye on the Presence of all Your Practitioners

Every single practitioner is going to have a unique presence and reviews of their own. This is an excellent way for customers to figure out who it is that they want to work with from within the company, and a cool way for individual employees to stand out. Unfortunately very poor employee listings can do harm to your company’s image overall. If visitors see an employee that’s rated poorly they’ll view the company in a poor light as well, which obviously isn’t good for business. That’s why it’s so important to keep a watchful eye on all the connected practitioner listings for any doctors, lawyers, real estate agents or anyone else that works within your office.

Review Consolidation Could Change Your Rank

In Google’s eyes the more reviews you have the better, as long as a bunch of the additional reviews aren’t negative ones. That means if you are interested in improving your results in the search engine, and who isn’t, then you should strongly consider having any duplicate listings consolidated into one, especially if those duplicates have reviews on them as well. Combining all the reviews together into one location gives you a larger pool of happy customers to show off, and will likely lead to a bump in your listing placement, unless you’re already at the top already.

While individual practitioners may not affect your rank at all, they’re still important to keep in mind with Google My Business. They can change the way that visitors see your company and even lead potential customers to your competitors if you aren’t happy! That’s why you should take a moment to look through all your listings today, and get any issues sorted out by contacting Google directly and requesting any necessary changes.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

9 Things to Validate While Auditing E-Commerce Sites for SEO

Posted by Avasoft Team | Posted in Site Traffic | Posted on 15-07-2016

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When it comes to getting SEO right, few sites are more delicate than those focused on e-commerce. The website itself is relied on for a huge part of the company’s profits, and without good SEO strategies, the site might be scaring off more customers than it’s bringing in. That’s why it’s so important to know what to look for when evaluating your e-commerce website, so take a few minutes to learn about the main things that you must validate when enhancing the SEO of your site.

Thicken up Your Content and Get Rid of Duplicates

One of the worst things you can do is to post duplicate descriptions for multiple products on your site, or to have descriptions with very few words at all. That’s because Google will see your site as spammy, or lacking depth. Be careful to avoid using the product descriptions provided by the manufacturer of a product, because they are going to be listed on dozens of other sites as well as your own. When you know that some sections of your page have duplicate content, such as headers, block them off using robots.txt to keep your website in good standing.

  • Avoid using manufacturer product descriptions
  • Provide in-depth descriptions that discuss the features of a product
  • Block off duplicate sections of your page with robots.txt

Use Canonical Links

It’s possible for Google to see the same page as multiple pages when its URL is changed or referenced multiple ways. This happens commonly with online shopping systems and is a serious issue. When your page is counted as multiple pages you can get flagged for duplicate content, and also have the authority of each page reduced dramatically. To fix the issue you can use simple canonical tags.

To uses Canonical links you go to every one of the different instances of your one page and give them the same canonical link. You do this by going into the header and adding a <link> HTML element, with the rel=canonical” attribute along with the one URL that you want all the pages to count for. As long as you do this all your different pages will count as the one page, and you’ll enjoy improved SEO authority for it.

Update Sitemaps Regularly

Fresh sitemaps will help your new content get indexed by Google and other search engines faster. If your site has thousands of pages that all have to be searched through for an update, it’s going to take much longer for a new page or post to register, slowing down your SEO efforts. That’s why you should keep a sitemap updated with each new addition that you bring to your website, so the crawler bot can spot new changes immediately.

Speed up Your Site

There are several ways that you can speed up the load times of your site and really improve the rankings through the eyes of Google. One of the best ways that you can enhance your site speed is through static caching. This saves static copies of your webpages so that they can be served up immediately rather than having to dynamically load each and every time. Your customers will enjoy much faster load times because of that. If you have a large site that’s full of content and visited by thousands of people, you should consider relying on multiple servers to host that content. With multiple servers you’ll have multiple elements of a page being loaded at once, dramatically speeding up those load times for you. Finally, you should use tools to compress any CSS style sheets on your website to help them load faster. It’s easy to do and you can accomplish the task with a simple tool.

  • Static cache your site pages
  • Rely on multiple servers
  • Compress CSS

There are many ways that you can improve your e-commerce website, but tackling these common problem areas should go a long way toward making your site more accessible and helping you get the high rankings that you need to bring in hundreds or thousands of new customers.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Four Principles to Help Your On-Page SEO Succeed this Year

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 17-06-2016

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We’ve covered off-page SEO heavily, and optimizing for mobile users in 2016, but until now we haven’t really talked about on-page SEO for 2016. It’s not quite as important as it once was, but it’s still a vital part of the SEO recipe. Read over and test out each of the four principles down below, and you’ll be more successful at ranking your webpages, which is the goal right?

Meet the Searcher’s Needs Specifically

Whenever you pick a keyword to add to a page of your website, consider what searchers typing that key phrase are going to be looking for. You want to offer exactly what a searcher hopes to find. Doing so will get the searcher excited and will dramatically improve your success rate of not only getting visitors to the site but getting repeat businesses and improving your SEO ranking.

If the key phrase is “What Fishing Lures Do Bass Prefer?” you don’t know if the searcher is asking about large mouth or small mouth bass. You also don’t know what fishing conditions the searcher is interested in. That’s why you should try and cover all those things in your post, or choose a more specific keyword. It’s important to anticipate what the searcher wants from you. If you do this well you’ll have a low bounce rate, which will help you obtain a higher rank in search engines.

Create a Professional Image

Think about it, anytime that you conduct a search and visit a website you likely form an idea of whether the site you’re visiting is professional or not based on how it looks. Certain sites look really trustworthy, and others you probably want to get off as fast as you got on. It’s important that you do everything you can to make yours look professional.

  • Add testimonials
  • Use references for any facts
  • Rely on seals of approval when you get them
  • Keep the page clean and easy to navigate
  • Rely on a professional sounding domain name

Do most of the above and you’ll create a website that people trust from the moment that they arrive. You want users to feel comfortable and to trust the information that you provide. If you don’t achieve this then you can’t hope to get much value from your website at all.

Incorporate Keywords Wisely

Incorporating keywords on your website is one of the most important things that you can do to rank in search engines today. You probably already know that, but what you might not know is exactly where you should incorporate those keywords to have the greatest impact. Studies show that you want keywords in the title of your page, in the body of your content and in alt attributes around your page.

You also want anchor links pointing back to your website from other sites with the keyword in them and internal links from one page to another that contain the keyword. Any images that you use on your website should contain a keyword in the file name to help you show up in Google image search. Adding keywords in all of these places will help you rank more effectively, but won’t get you the ranking without adding in some of the above methods as well.

Be Unique and Offer High Quality Content

While it’s important to create quality websites that offer good information, it’s also important to offer unique information, or a unique perspective on the information on your website. For difficult keywords it’s important to be entirely unique and offer something that nobody else is offering. For low to mid-level keywords you can supply similar content to what other websites offer, but you should do so at a much higher level of quality than your competitors. This ensures that you gain notice and enjoy a successful website over the long term.

Do each of the above things and you’re pages will be much more likely to rank in search engines. You don’t have to master any of the above on-page SEO techniques, but getting better at them will allow you to rank for more difficult keywords and obtain higher levels of traffic.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!