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5 Effective Ways to Protect your Website from Google SEO Penalties

SEO in real time is a worthy tool for facilitating marketing and absolute visibility when it comes to websites. As people struggle to make sure that their sites rank among the best in the web, growing concern are that the Google platform is also on the verge of creating mechanisms where sites will be...

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Resolving Google Penalties: The Complete List & How to Recover

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-09-2017

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Google is well-known for changing its rules and the way that it ranks sites, which leads to de-ranking sites and making it more difficult to achieve top rankings in the search engines.

If you’ve ever heard of Penguin or Panda updates those were algorithm changes made by Google, but even if your website loses its rank because of those updates that isn’t technically a penalty.

Google issues penalties to individual websites for things like spam, link cloaking and low quality or suspicious links. These are issues that you need to be aware of and that you need to try and avoid.

If you do get hit with one of these penalties, it’s important to be able to recognize the problem and for you to know how to fix it once you do. Below is an overview of common Google penalties and how to fix the issue on your website.

A First Click Free Violation

Google has a strict policy that requires website owners to show visitors the first page of their site for free. When you make your site content available to Google, but restrict it to visitors this is known as the First Click Free violation and will get your site a penalty that hurts search engine results. The penalty will likely affect SEO efforts over your entire site in a slight way, and that specific page in an intense way, like being delisted entirely.

Fixing the Issue

To resolve this issue you need to make sure that Google and visitors see the same exact content when visiting your website. Make sure you don’t lock up pages coming from the Google search engine with subscriptions or other fee-based access requirements. Instead present the subscription on that page and use the web traffic to help try and convince more people to subscribe to you, while offering something of value to everyone that visits that one page of your site.

Cloaking or Suspicious Redirects

Cloaking is a tactic that Google really looks down on, and it means that you are showing different content to Google than you are the visitor. Cloaking is a problem because Google sees it as suspicious. You should be able to make your content viewable by Google if you want to be ranked organically. Some websites also make the mistake of redirecting visitors to other areas of the internet without making the redirect properly so Google does not have access to it. This is another suspicious activity that could get your website flagged and penalized.

Fixing the Issue

If you’re flagged for cloaking or suspicious redirects you can fix the issue with a bit of work.

  • First use Google Search Console and use the Crawl Feature and Fetch as Google to get a look at your site through Google’s eyes. This is how you’ll find the problem.
  • Once you see how Google is seeing your site differently, you can take action to make the information the same for the search engine.
  • Carefully get rid of redirects that send users to an unexpected or unrelated location online, and try to avoid conditional redirects that aren’t accepted by Google.
  • Once you make all these changes you can send in a reconsideration request and Google will look your site over again and hopefully lift the penalty.

Cloaked Images

Images can be cloaked as well and cloaked images are pictures that are blocked by other pictures, pictures that show up instead of the ones that should be showing, or redirects that send users away from the expected photo.

Fixing the Issue

To fix this issue just make sure that you always show the same image to people. Look at your images and remove redirects around them and make sure the site behaves normally. Once you do that resubmit a reconsideration request to get rid of that pesky penalty.

Hidden Text

Hidden text is an issue for Google because the company wants to know what users are actually seeing when they visit. Google looks for text that is hidden through styling tools like CSS. Text that is hidden using the invisible tag, or text that’s colored the same color as the page will be flagged by Google and likely result in a penalty as well.

The Fix

The fix is simple. Make sure all your text is visible to human visitors plainly. Color text for visibility, and avoid hiding text through other methods like special CSS tags.

Spam Penalties

Serious span violations are only given to websites that utilize web scraping, gibberish text and cloaking in order to offer low quality text and content to visitors.

Fixing the Issue

To fix this problem, remove the spam content and add text and images with helpful information that’s unique to your website.

Free Hosting Penalties

Many companies offer free hosting, but in exchange for that hosting they spam your website and put up advertising to try and profit from your visitors. Often free hosting will result in penalties from Google as well.

Fixing the Problem

Ditch the free host to fix the problem. Hosting is cheap and you can pick up a reliable web hosting service affordably and get your site functioning without the spam.

Thin Content

Google looks for web pages with little content and not much to offer visitors and marks them as shallow pages. These pages might have scraped content, very few words, spun content, or very low quality content.

Fixing the Problem

The only way to fix this issue is to add good quality and rich content to your website. Make sure you have several hundred unique words on the page that offer something valuable to visitors.

Unnatural Links

One of the most common penalties that webmasters get hit with are for unnatural links to or from their sites. Webmasters that buy links to their sites are in violation of Google’s terms, and so are webmasters that sell links out to other websites.

Fixing the Problem

To solve the problem, change any suspicious links or remove the links entirely.

There’s really no way to beat out Google so it’s better just to follow the rules and avoid getting penalties the best that you can.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

8 Can’t Miss Off-Page SEO Strategies to Build Your Online Reputation

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-07-2017

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Today most major businesses focus on on-page SEO strategies that are going to help their sites become visible in search engines. This is an important marketing tactic that most businesses should at least be trying, but it’s not the only step to building an effective company. Good companies don’t just focus on on-page SEO but also off-page SEO as well. Read on to learn what off-page SEO can do for you and what steps you need to take to boost the off-page SEO of your company specifically.

What Off Page SEO is

Off page SEO is essentially your businesses’ and your website’s reputation and how well it is known on and off the internet. It’s all the things that you do outside of your website itself to help improve the reputation of your company. Off page SEO is even more important to the success of your company over time, and it’s what will make or break your business.

Why it Matters for Your Business

Off page SEO shows whether you have a high quality business or not. Businesses that focus heavily on off-page SEO have excellent reputations, can sell products more easily and build up a following in less time. They also aren’t dependent on just the search engines for their customers, which makes it easier to build a long-term business rather than a company that fails when Google decides to de-rank their pages. Learn effective off-page SEO strategies and you’ll have a more successful company overall.

1. Build Your Brand

Every major company ever realizes the importance of a brand, so why aren’t you actively building a brand as well? Start with a company logo, then figure out what your company stands for and come up with a catchy slogan that fits your company perfectly. Now do everything that you can to get the name and message of your company out there. The more people that know your company name and what you stand for, the better your brand is going to be. This brand will help you sell more products in the future and give you instant recognition.

2. Offer Excellent Customer Service

Over deliver on customer service, every single time. Answer questions promptly, help customers resolve problems quickly, replace products without question. Do all these things and you’ll create loyal customers that talk positively about your company. This is a process that works really well for Amazon and it could work well for you too.

3. Build a Presence on Social Media

Social media is incredibly powerful with its ability to get your name out there into all the people around the internet. You’ll build up your brand by talking to people, and you’ll create a big base of fans that you can market to as well.

4. Know What Customers are Looking For

Take time to really research what your customers are searching for. You need to know what they want, what keywords they are using and what features they are most interested in. This information will help you guide your business, but you’ll have to spend some time looking it all up. Take the time to do proper research and you’ll be rewarded handsomely.

5. Connect with Big Names on Social Media

One of the biggest benefits of staying active on social media is creating opportunities for you to connect with users that have an impressive reach on the platform. There are going to be well-known people online that have thousands of followers. Get these people to like your product enough to recommend it and you’ll get hundreds of customers.

6.  Get Involved on Blogs and Forums

Blog commenting is an old strategy that has recently fallen out of favor because it’s not effective for link-building anymore. That doesn’t mean it isn’t useful though. Visit top forums and blogs relating to your niche and leave thoughtful or helpful comments. Over time you’ll get seen by hundreds or thousands of eyes, and that results in brand awareness and more customers. You can use resources like Quora or Reddit for this purpose as well.

7. Guest Blog for the Relationship

Bloggers can be one of your biggest sources of traffic and a boost to your brand, but only when you form a relationship with the people. Don’t ask a blogger to guest post just for the link. Instead offer something of real value, and try your darn best to make an impression, because this could end up creating real growth opportunities for you in the future.

8. Branch out with Your Content

Stop creating the same old posts and mix things up a bit. Create an audio file and make it available online. Create videos showcasing your product or explaining something. Release press releases, tweet about your brand. Do whatever you have to reach more people, even if that means steering away from your standard content strategy.

Use some or all of these strategies and you’ll build a more successful company. Sure these methods take time, but they’re all about offering quality, creating a good company that you can be proud of and they’re solutions that are for long-term businesses.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

5 Tricks to Boost Your Website Lead Generation Efforts

Posted by Avasoft Team | Posted in Sales Conversion, Site Traffic | Posted on 19-05-2017

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It’s amazing how much power the internet gives to consumers to find products for themselves and to learn all that they want to know about a particular product. It used to be the job of a marketer to explain a new product and make sure people wanted to buy it. Now it’s more about getting noticed enough that people can realize what you have to offer themselves. Getting noticed today all comes down to successful lead generation, which is an important skill that we’re going to touch on down below.

Here are five tips that will help a marketer more successfully generate leads for a website. Some are obvious while others will get you thinking about missed opportunities that you could be capitalizing on. Read through them all and put them into practice right away to hopefully start boosting your site and being more successful as a modern-day business owner.

Position Your Call to Actions with Care

Most people understand that the call to action on a website is pretty important. That’s because it’s the trigger that gets people to make a specific decision, and it ultimately results in the profit for you or the other benefit that you are going for. With that said, few people take the time to really maximize their call to action. They don’t think about making adjustments to what it says or where it’s positioned, and that’s a huge mistake. The best way that you can improve your success quickly is to place the call to action in a location that’s going to be seen by visitors naturally.

According to careful studies people read websites in an F-shaped pattern by starting in the top left corner of the page and then scanning along the edge until reading more in the middle of the page and then scanning down the rest. Take care to position the CTAs at the top of the page in the left and then again at the middle of the page to make the most of them. This should improve your results over time and make your site more successful.

Celebrate New Features with a Launch Post and Follow up Blogs

One of the worst things that you can do as the owner of a website is to undersell one of the new services or features that you have to offer. So whether you are launching a product, adding a new feature to the site, or just changing the way that you do things, take the time to put together a flashy launch post celebrating what you are doing and explaining why it’s a positive change for your visitors. After you get the launch post in place, take some time to create additional blog posts about the change as well and link them all back to the launch post. New features are an opportunity to bring in more business and grow your site, so leverage it as much as possible with these posts.

Direct Visitors with Strong Anchor Text

You might assume that graphical links are what most visitors gravitate towards, but generally that’s not the case. It’s very common for visitors to click on anchor text, or text links in your blog post or web content instead of a banner or graphical link that you’re currently using. That’s because browsers have become ad-blind, and they actually overlook graphics most of the time. To keep your CTA from being overlooked, it’s vital that you put it into a well-formatted anchor text as well. Put the anchor up near the top of your page, make it large enough that it stands out from the other text and make sure that it includes your most effective message. Doing all this will help boost your conversion rates over time.

Use Pop ups Responsibly

Pop up messages are a good way to engage with website visitors, but only when used properly. The last thing you want to do is annoy your visitor, because he or she will leave immediately. A pop up positioned the right way will feel beneficial to the visitor, rather than like an interruption. Make sure that the pop up or slider is very relevant to the current page on your site, and that it only activates when it’s clear the visitor is interested in the page to begin with. If you take these steps you should be able to create a more pleasant user experience for new visitors to your website.

Leverage Social Media to Bring in More Leads

 

Social media is a powerful tool for increasing your brand awareness, but it’s also a pretty easy way to bring in new leads to your business site. Rely on regular customer interaction on social sites to help brand your site and to draw attention to changes that are happening. Celebrate new posts or resources that the site has to offer with your social posts. Also try doing fun activities like contests to encourage people to take a look at your site and to become more familiar with what you have to offer. When used properly, social media can have a major impact on the success of your website.

Lead generation is one of the most valuable skills that a website owner and a modern-business owner can understand. Hopefully the five tips above can help you effectively bring more leads to your website and be more successful overall.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!