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How PPC Work Together with Web Design?

Posted by Avasoft Team | Posted in PPC | Posted on 20-03-2019

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Before a website becomes easily accessible, the website owner should understand how their site can be accessible or easy to navigate by their visitors. What factors should we look into? It starts with: the purpose of the website, your customers’ journey on your website, and finally why the customer visits your website. Sometimes your website may look beautiful but it really isn’t in harmony with business goals. Of course you already know that this is one of the problems that will occur when you use the website as a suggestion to reach customers.

In the method of marketing a website there is one method known as PPC, which stands for Pay Per Click. This method is the process by which your customers will click on the ad you install to direct the customer to your website. Every click that happens then you will pay the marketing fee.

The simplest example is what you normally see in Google search engines where you usually type a keyword against what you want to search for, such as the keyword “buy website” where there are several websites with the “ads” icon that appears and when you click on the search then you will pay Google for a certain amount for their advertising services.

Then how do you attract customers with PPC? This is where the role of Web Design influences customers in purchasing your product or service decision. The first thing you have to do is:

1. Prepare the sites

Of course you have to prepare a website that contains information, products or services that you want to offer to your customers. Customers will be easily disappointed when the destination website is inaccessible. Therefore you have to make sure that right before setting up a PPC ads campaign, your website should be accessible.

2. Clear Goal

The PPC that you are going to do must be clear where it is going, where you want to use PPC. It is to tell customers there are discounts, or just give information to customers. Clearly the purpose of using PPC will be in line with the preparation of content that will be provided on the website when the customer accesses it.

3. Attractive Appearance

Besides preparing your site, you also have to give an attractive appearance of what you promote to your customers. Attractive appearance is one form of first impression that can affect your customers’ decisions. If you sell a product, then display the product you are selling, if you provide services, then show what services you provide.

4. Easy to use

When customers are on your site, then you have to really provide websites with easily accessible designs, so avoid hard-to-find small buttons and unclear instructions that can discourage customers from getting more information on your product or service. The website that you have prepared must be easy to use, starting from customers landing on your site, registering your personal data, to making purchases and payments for your products or services. Because it will be useless if the website you provide is beautiful and can be accessed but cannot be used.

5. Responsive

You will never know how your customers will access your website. So it’s important that the website you provide must be responsive for every device used by customers, such as smartphones, laptops, desktops and tablets. The majority of your customers are smartphone users and mainly do activities there, so if at any time they need quick access to their smartphones, but your website only works well on desktops, then your website will not be one of the customer’s main choices.

6. Page Speed

Fast webpage loading speed is crucial for your website to be valued as a user friendly site. Page speed is important to users because faster pages are more efficient, especially for mobile users. Not only does it improve user experience, it also increases in conversion. And your site will also be ranked well by Google. So if your site has low page speed, customers who still have other options will leave your website.

7. Technical Errors

Technical errors on the website are common things that happen, but this can be prevented so that it does not have a detrimental effect on customers who access your websites. You can carry out maintenance design on your website regularly to prevent this from happening. You can also ask your developers to fix these technical issues to get your site going smoothly again.

PPC and Web Design cannot be separated from each other, good website design will help run PPC, but without PPC, your good looking website has little chance of being accessed/noticed by people.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Say Hello to Google Discover: Advantages for Optimizing Content

Posted by Avasoft Team | Posted in Site Traffic | Posted on 23-01-2019

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Basically, Google Discover is the transformation of Google Feed. It is the company’s own take on social media feeds to encourage brands to focus on content quality in generating audience engagement. To help your audience be updated on stories that matter most, you need to be optimized for Google Discover. How?

Discovering the Feed

One of the most important things to understand with the feature is that it is based off the browser history of the user. It is a combination of machine learning and indicated interests. However, instead of waiting for the user to make a search, Google Discover provides users information before the search is started.

This is an attempt to make searching seamless, which by current indications seems to be working as shown by the more than 800 million users. As a step up, Google Discover has been redone with a new look to give emphasis on visual content. More evergreen content will also be featured based on user search history and experience.

More control has also been added with the Discover homepage accessible from all google.com mobile browsers.

Discover Optimizing

With the major shift on how search engines will be used, topic relevance becomes highly important. What does this mean for businesses? They have to shift their SEO campaigns to keep their brands competitive.

Keyword optimization is no longer the focus of the game. The great thing though is that not all the rules have changed. How do you optimize for Google Discover?

  • Quality Content – emphasis should be on the creation of high quality content, which answers the needs of readers. This is crucial if you want to be discovered. The principle of using what you and your friends found important in the past will be one of the basis.
  • Engaging Content – quality is obviously not enough. You need to make sure that you will encourage engagement from your target audience. The main difference with this feature is that it relies only on the content that you have engaged with most.
  • Images and Videos –images and visual content will form a huge part of the feeds. Not only should your images be relevant, but, it must be high quality as well. The same goes with every video material that you will put out.
  • New and Evergreen Content – this is a must for every business that wants to make a mark in Discover. Use a mixture of contents that is both fresh and newsworthy. Make room for both so that you can ensure that all of your materials remain evergreen.
  • Trustworthy – content is king, but only if it has integrity. You cannot sacrifice the trustworthiness of your source simply because you want to make it to the feed. There is an entirely new demand for high quality and trustworthy information. In this context, site authority is vital.
  • Languages – not only will you be dealing with multi-platform, but, you must be consciously aware that Discover is available in multiple languages.

Putting it Together

Now you have a bigger picture of the components involved in Google Discover. So how do you put it all together to be prepared to optimize for it? Think of Discover as a platform to show contents that you interact with most of the time. So to be able to optimize, all you have to do is to make sure that those in your target market remain engaged in your contents.

If you succeed in this, then you will have a higher possibility of being shown in the feed. Also, do not cut your current SEO campaign altogether. Most of these still apply to getting higher ranking for SEO. Continue with:

  • Running promoted content ads;
  • Getting engagements;
  • Sending out content in email newsletters; and
  • Promotions, more promotions, and even more promotions.

Although Google Discover seems to have changed some of the rules, most of the Search Engine Results Page ranking and optimization techniques will still reap dividends for you.

To recap, three things to always emphasize on; Quality, Engagement, and Promotion.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

AI Content vs Human Content: Can AI Replace Humans?

Posted by Avasoft Team | Posted in Content Writing | Posted on 21-11-2018

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According to one survey, as much as 73% of Americans are threatened with the prospect of AI or Artificial Intelligence eliminating jobs, while 23% of them are worried that it will cost them their jobs. There is no doubt that AI will be a huge part of the future of virtually everything, but, will AI replace humans?

AI Content Generation

In the aspect of content marketing, AI already has dipped its hands in the creation of blogs, web pages, and personalized advertising among others. In fact, it is helping marketers cope with the constantly changing market by helping them analyze user data. Here are some roles AI is playing in content marketing.

  • Automatic Content Generation

Simple stories can be created by AI from sports to stock updates. This is done through an algorithm that has been used by companies like Yahoo, Fox, and Associated Press for years!

  • Interaction with Users

If you have heard of Chatbots, then you should know that these are AI in the form of computer programs designed to mimic conversations with real humans. These are used to answer questions in real time to make pages look more responsive or even flaunt promotional content. This is seen as a positive step towards customer support.

  • Customized New Feeds

This is widely used in social networks to allow users to see posts or contents that they are interested in. The process involves analyzing hundreds of variables to help predict what the user wants or is interested in. The algorithm works with significantly amazing accuracy.

  • Predictive Intelligence

AI can help increase efficiency of businesses by understanding customer wants and needs. It also helps in identifying potential buyers to make the sales process faster and more profitable. The information is used mostly to enhance engagement and target specific buyer markets.

  • Creation and Sharing of Content

Regularly sharing relevant and engaging content becomes easier with AI. This supports the goal of moving prospective customers from the awareness stage to the buying stage in order to move more products. The algorithm takes charge of the collection of data from the target market to the point where advertisement is welcomed.

  • Excellent Customer Experience

Finally, perhaps one of the greatest contributions of AI is helping understand the buying market. This allows companies to respond better and deliver higher quality services in almost no time at all. The result is a greatly satisfied customer.

Remaining Valuable

With all of these delivered by AI, will human participation simply die? Not exactly, because despite the emergence of Natural Language Generation (NLG) technology, content creation of humans will still find its niche. Let’s check out some of the competition, shall we?

  • Heliograf

The Washington Post makes use of this proprietary in-house technology to free up the time of writers rather than replace them. By 2017 the AI has been responsible for creating around 850 articles from football games to automated earnings coverage. This AI remains proprietary to date.

  • Quill

Narrative Science developed this to automatically communicate relevant information. Supposedly it is capable of carrying out complex tasks without requiring huge computing power. It can generate focused, relevant, and insightful analysis using human or machine compiled data. Quill can produce around 100,000 stories for about $70,000 a year.

  • Wordsmith

The Associated Press, which is considered as one of the biggest news conglomerate in the world, relies on AI in publishing articles. The articles covered college, sports to financial reports by relying on human instructions. When given the right information, articles can be done in a few seconds, but just how much it would cost? Your guess is as good as mine.

Irreplaceable Humans

Despite all the fuss and hype about AI, the time for the machines to take over is not yet here. Believe it or not, we still have the upper hand even when it comes to content marketing even if our AI counterparts seem so sophisticated. Why?

  • Human Touch

No matter how complex the programming is, at this point in time, no machine can yet come close to the human touch. The wealth of emotions that a human can place into a story can vary distinctly based on the meaningful experiences of the writer.

  • Expensive

Unlike humans who are open to negotiations, the cost of using AI can be quite expensive. This means that unless you have the “means”, access to the perks of the technology may just be out of reach. Of course, there are affordable technological options, but, as with anything else, you get what you pay for. So a dollars’ worth of technology may give you something that is not even worth the paper it is written on.

  • Relatable

The readers and target markets remain human. So unless your company is selling to some androids or cyborgs, then relating to how AI creates contents may be a bit difficult to do. Communicating with the target market must be done on their level, so you still need a human to make humans feel the urge to buy. Being able to relate to what is being written has such an incredibly powerful impact to literally move people.

We also cannot lose sight of the fact that there are still some instances wherein AI contents may be technically correct, but so awkwardly worded that it fails to communicate the intended message. Currently, without human guidance, well written contents can easily turn offensive when left unchecked.

So, even if you feel you are outmatched, have no fear, the AI invasion isn’t here yet. This means you still have time to spice up your game and remain the boss by becoming the human editor of AI written content.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!