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Benefits of Responsive Web Design for SEO

It’s no secret that a growing share of internet traffic can be attributed to mobile devices. As a result, it is becoming vastly important to provide a website that responds smoothly to a host of platforms. Since its introduction in 2012, responsive web design has quickly become the favored method to...

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Visual and Voice Search are taking the Role of SEO and Its Impact

Posted by Avasoft Team | Posted in Site Traffic | Posted on 29-05-2019

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Considering that everything related to search engines is dynamic, the current world is now slowly shifting towards the use of voice and visual search. This might sound strange, but yes, it has taken top notch technological innovations. The adoption of voice and visual search related engines has further revolutionized the engagement between the audiences and other users to be more meaningful. Every stage of online search has become a success as well as totally efficient.

What Facts Show Voice and Visual Search Efficiency?

From a survey done by Slyce.it, it is clear that approximately 74% of the shoppers who have once used both text-based search and visual and voice-related searches have expressed the fact that; text-based searches are not as efficient when it comes to searching for a product online. From this fact, it is vivid that voice and visual search has revolutionized the way customers search for products online.

With visual and voice search, the visual search algorithm has made it possible for a customer view products online and based on that view, other extensive range of related products will be availed. On the other hand, voice search has made it possible for customers to use their voice commands in prompting search algorithms to direct them to products they need. Voice and visual search are said to be efficient basically because of the idea that they are able to detect psychological and physical needs of shoppers online.

On the other hand, Slyce.it further exposes the fact that visual information transmitted to the brain can be processed 60,000 times faster as compared to information kept in terms of text. What do we accrue from such a finding? First, we can see that visual information search can be processed faster hence the need to move from text-based information to visual based information as far as the need to search for products online is a concern.

Considering that 67% of consumers affirm that the quality of product images presented online is the basis of choosing and buying the right product; one could conclude that visual searches are more efficient only when the images presented are visually clear and easy to purchase. Thanks to the development of visual and voice search technology.

What is the Essence of Visual Search?

Most of the users online may not be in a good position to tell the secret behind visual search and the search engines related to them. However, we will explore how visual search has revolutionize on how customers or online visitors can use an image to find a related image online. Unlike the ancient method of inputting a URL associated to an image so as to generate result, the current generation has taken into consideration the use of a camera to discover a product. The ability to discover a product is what has led to the use of the image taken by the camera as the search query. With this move, online visitors or customer are no longer struggling to define and image so as to accrue the right results.

How to Enhance an Optimal Visual Search Results

In order to ensure that you land on the right product that matches your needs and intentions, the first thing that you need to do is to avail a variety of images to the web. This should be related to each product and topic page if need be. Secondly, you need to optimize the images for a specific web so that swift load can be as efficient as possible. Raster images plus a massage crucial for enhancing CTA (call to action) should be availed as well. Here, the photo you have uploaded need to be clear and more appealing.

Search images should however be hosted only on those pages that are authoritative and have the ability to response to specific intentions presented by the users. In order to uphold the level of efficiency as possible, site hierarchy should enhanced by a range of connected internal links. Furthermore, the image stock should be made in such a way that they are identical to the other images in your image list. Keeping an eye on image search traffic will be crucial so that as to cater the demand associated with image search.

How to Ensure and Optimal Voice Search

Voices search has had a great impact as compared to visual related searches. In that case, in order to develop an optimal voice search, here are some tips that would make your voice search more efficient than before.

Firstly, there should be concise headlines that are closely associated with speech structured data. This makes it possible for users to search elements online based on that specific information.

Secondly, there is a need to break text in search a way that they can be spoken. That means we need to convert text to speech or something that can be spoken.

Thirdly, for optimal search results the speakable data structure should be about two or three sentences; each taking 20 to 30 second when spoken.

Visual and Voice search has taken the SEO role on another level, so it might be a good time to consider optimizing your website with these new features to improve your SEO efforts and get your site to rank higher.

How PPC Work Together with Web Design?

Posted by Avasoft Team | Posted in PPC | Posted on 20-03-2019

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Before a website becomes easily accessible, the website owner should understand how their site can be accessible or easy to navigate by their visitors. What factors should we look into? It starts with: the purpose of the website, your customers’ journey on your website, and finally why the customer visits your website. Sometimes your website may look beautiful but it really isn’t in harmony with business goals. Of course you already know that this is one of the problems that will occur when you use the website as a suggestion to reach customers.

In the method of marketing a website there is one method known as PPC, which stands for Pay Per Click. This method is the process by which your customers will click on the ad you install to direct the customer to your website. Every click that happens then you will pay the marketing fee.

The simplest example is what you normally see in Google search engines where you usually type a keyword against what you want to search for, such as the keyword “buy website” where there are several websites with the “ads” icon that appears and when you click on the search then you will pay Google for a certain amount for their advertising services.

Then how do you attract customers with PPC? This is where the role of Web Design influences customers in purchasing your product or service decision. The first thing you have to do is:

1. Prepare the sites

Of course you have to prepare a website that contains information, products or services that you want to offer to your customers. Customers will be easily disappointed when the destination website is inaccessible. Therefore you have to make sure that right before setting up a PPC ads campaign, your website should be accessible.

2. Clear Goal

The PPC that you are going to do must be clear where it is going, where you want to use PPC. It is to tell customers there are discounts, or just give information to customers. Clearly the purpose of using PPC will be in line with the preparation of content that will be provided on the website when the customer accesses it.

3. Attractive Appearance

Besides preparing your site, you also have to give an attractive appearance of what you promote to your customers. Attractive appearance is one form of first impression that can affect your customers’ decisions. If you sell a product, then display the product you are selling, if you provide services, then show what services you provide.

4. Easy to use

When customers are on your site, then you have to really provide websites with easily accessible designs, so avoid hard-to-find small buttons and unclear instructions that can discourage customers from getting more information on your product or service. The website that you have prepared must be easy to use, starting from customers landing on your site, registering your personal data, to making purchases and payments for your products or services. Because it will be useless if the website you provide is beautiful and can be accessed but cannot be used.

5. Responsive

You will never know how your customers will access your website. So it’s important that the website you provide must be responsive for every device used by customers, such as smartphones, laptops, desktops and tablets. The majority of your customers are smartphone users and mainly do activities there, so if at any time they need quick access to their smartphones, but your website only works well on desktops, then your website will not be one of the customer’s main choices.

6. Page Speed

Fast webpage loading speed is crucial for your website to be valued as a user friendly site. Page speed is important to users because faster pages are more efficient, especially for mobile users. Not only does it improve user experience, it also increases in conversion. And your site will also be ranked well by Google. So if your site has low page speed, customers who still have other options will leave your website.

7. Technical Errors

Technical errors on the website are common things that happen, but this can be prevented so that it does not have a detrimental effect on customers who access your websites. You can carry out maintenance design on your website regularly to prevent this from happening. You can also ask your developers to fix these technical issues to get your site going smoothly again.

PPC and Web Design cannot be separated from each other, good website design will help run PPC, but without PPC, your good looking website has little chance of being accessed/noticed by people.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Say Hello to Google Discover: Advantages for Optimizing Content

Posted by Avasoft Team | Posted in Site Traffic | Posted on 23-01-2019

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Basically, Google Discover is the transformation of Google Feed. It is the company’s own take on social media feeds to encourage brands to focus on content quality in generating audience engagement. To help your audience be updated on stories that matter most, you need to be optimized for Google Discover. How?

Discovering the Feed

One of the most important things to understand with the feature is that it is based off the browser history of the user. It is a combination of machine learning and indicated interests. However, instead of waiting for the user to make a search, Google Discover provides users information before the search is started.

This is an attempt to make searching seamless, which by current indications seems to be working as shown by the more than 800 million users. As a step up, Google Discover has been redone with a new look to give emphasis on visual content. More evergreen content will also be featured based on user search history and experience.

More control has also been added with the Discover homepage accessible from all google.com mobile browsers.

Discover Optimizing

With the major shift on how search engines will be used, topic relevance becomes highly important. What does this mean for businesses? They have to shift their SEO campaigns to keep their brands competitive.

Keyword optimization is no longer the focus of the game. The great thing though is that not all the rules have changed. How do you optimize for Google Discover?

  • Quality Content – emphasis should be on the creation of high quality content, which answers the needs of readers. This is crucial if you want to be discovered. The principle of using what you and your friends found important in the past will be one of the basis.
  • Engaging Content – quality is obviously not enough. You need to make sure that you will encourage engagement from your target audience. The main difference with this feature is that it relies only on the content that you have engaged with most.
  • Images and Videos –images and visual content will form a huge part of the feeds. Not only should your images be relevant, but, it must be high quality as well. The same goes with every video material that you will put out.
  • New and Evergreen Content – this is a must for every business that wants to make a mark in Discover. Use a mixture of contents that is both fresh and newsworthy. Make room for both so that you can ensure that all of your materials remain evergreen.
  • Trustworthy – content is king, but only if it has integrity. You cannot sacrifice the trustworthiness of your source simply because you want to make it to the feed. There is an entirely new demand for high quality and trustworthy information. In this context, site authority is vital.
  • Languages – not only will you be dealing with multi-platform, but, you must be consciously aware that Discover is available in multiple languages.

Putting it Together

Now you have a bigger picture of the components involved in Google Discover. So how do you put it all together to be prepared to optimize for it? Think of Discover as a platform to show contents that you interact with most of the time. So to be able to optimize, all you have to do is to make sure that those in your target market remain engaged in your contents.

If you succeed in this, then you will have a higher possibility of being shown in the feed. Also, do not cut your current SEO campaign altogether. Most of these still apply to getting higher ranking for SEO. Continue with:

  • Running promoted content ads;
  • Getting engagements;
  • Sending out content in email newsletters; and
  • Promotions, more promotions, and even more promotions.

Although Google Discover seems to have changed some of the rules, most of the Search Engine Results Page ranking and optimization techniques will still reap dividends for you.

To recap, three things to always emphasize on; Quality, Engagement, and Promotion.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!