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Google Makes Major Revisions to its Search Engine for Mobile Results   Google releases the biggest mobile search revision to date and unprepared webmasters around the world lose out on mobile traffic. Starting on April 21st 2015 Google made a major change to its search engine for mobile devices....

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5 Common Mistakes Small Businesses Make with SEO and How to Use it the Right Way

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-07-2018

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In today’s business scene, it is no longer true that only big businesses can make it. How can small businesses level the playing field or even dominate it? The answer lies in Search Engine Optimization (SEO). By using the proper techniques, small businesses have the ability to dominate local search and turn it into gold.

Avoid Mistakes

Knowing what to do is as valuable as knowing what not to do. So to make the most of your SEO efforts, make sure that you stay away from these common mistakes.

1. Improper SEO Planning

Truth is that SEO should be considered across the board regardless whether you are redesigning or relaunching a website. This emphasizes the importance of having an experienced SEO professional on board from the onset.

2. Short-term Development

It is a common mistake to think that SEO cannot be used as a reliable long-term business strategy. The reality is that it helps to improve traffic, rankings, and conversions, provided that you are in tune with the rules of search engines. This is where SEO expertise and management becomes valuable.

3. Web Developer Takes Over

For small businesses to dominate, it needs high level SEO experts because of the amount of information to track as well as the variables to consider. Web developers have a different specialization and do not have the necessary tools, skills, and experience to maximize SEO benefits.

4. Buying a Dream

Remember the saying that when something is too good to be true, it probably is? Well, that applies to SEO as well. Avoid buying SEO offerings that make incredible promises.

5. Using Wrong Metrics

To make sure that SEO activities are working, you need detailed tracking procedures. Just because tracked conversions, organic traffic, and website visibility is increasing does not mean SEO is working.

Making SEO Work

To run a successful SEO campaign, small businesses should be aware of its relationship with content marketing. Why? Because any SEO without content marketing can be like a body without a soul; meaning there is no substance. Success is ensured when both come together with a singular purpose.

How can small businesses make it work the right way? Here are some things to consider.

1. Keywords

Relevant keywords and putting them into action in the content will create higher search engine result ranking. The keywords must be used appropriately and strategically to achieve a balance of SEO and content.

Using analysis tools to seek out the most popular keywords for your target market and embedding them will result in higher ranking and a boost in traffic. Distribute the keywords reasonably in the title and body section.

2. Quality

What do we mean by quality? This means creative, unique, fresh, and consistent. You cannot have one quality content followed by a dozen useless ones. Keep in mind that content will convert people into clients primarily because it helps to solve specific issues they have.

Quality content also refers to the influence that it can exert on the targeted visitors. This is extremely important in determining page relevance.

3. SEO Experience

Some think that the whole SEO experience centers on articles, keywords, backlinks, and blogs. On the contrary, it also has to do with enhancing metadata, appropriate use of tags, and optimization of robots.txt.

It is the technical optimization of the website that makes it appealing not only to search engines, but also to visitors. URL optimization and making the slug is equally important to ensure that all the pages remain relevant and properly categorized. With a properly plotted sitemap, users should have no problem going through your website.

4. Linking

The surest way to build traffic for your website would be to make use of inbound linking. This is a major factor in many successful SEO campaigns. By connecting with high-domain authority sites, the increase in traffic will be unbelievably drastic. How do you develop the links? The best way is to have expert content, get a link back, and boost traffic.

How do you make SEO work right for small businesses? By ensuring that appropriate SEO is paired with the right content marketing. Then you can watch your business go through the roof.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

What is Gutenberg, the new WordPress Editor?

Posted by Avasoft Team | Posted in Web Product | Posted on 18-05-2018

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Dear Friends and Customers,

We would like to fill you in on one of the latest developments in the industry.  WordPress has released a new editing environment called Gutenberg.  The influence it will have is huge. Let’s consider some of the features Gutenberg offers and the effect they will have on the work we do.

Is Gutenberg Just a New Editor?

The revamped Gutenberg editor is the first step of three. This is a redeveloped editor that is more intuitive and easier use.  With step two, they will roll out fresh templates.  Third, they plan to roll out a full site customizer.  The update is to be released sometime this year.

What Will Gutenberg Look Like?

Gutenberg is a simple and fresh writing environment focused on providing not just tools but an inspiring creative space for your content to glow, clicking on the settings icon.  This will give you access to the tools and the three dots to the right of that let you get to the html editor to alter the code. Gutenberg is introducing the technology needed for future growth.

What is The Block Method?

Gutenberg was an early printing press designer.  At that time each sheet of paper was pressed by a large customizable block.  This simple and effective design resulted in getting a lot of work done in a timely manner. The new WordPress editor uses blocks as well. Much like playing with a LEGO set, you can design and build pages using chunks or blocks of code.  This makes creating much more natural and intuitive.

By organizing the editor in this manner, each block can be defined individually. For example, a block can become a quote, placed uniquely on the page, decorated in a customized fashion, and each refinement opens more options. There are blocks for things such as: paragraphs, lists, quotes, headings, code, images, galleries, short codes, columns, buttons, widgets, and a ton of embeds.

Are the Blocks Repeatable?

Yes. This is one of the advantages of the new Gutenberg editor. Say you created layout for one of your pages or articles and you want to reuse it in the future.  You can save this as a block and call it up the next time you go to create something. I know! There are even more complex applications of this tool and we look forward to utilizing it to full potential.

As developers build these blocks of code, they can be shared with the community.  This creates an environment where expressing your creativity becomes increasingly easier to do. Imagine blocks that let you post an intricately laid out blog, with drag and drop images. The sky is the limit thanks to the new block style design.

Is Yoast SEO Part of The Gutenberg Platform?

This new platform has been built from the ground up to accommodate the Yoast SEO tool.  Worked into strategic elements of the fonts and lay out, SEO becomes organic.  It happens as you create.

What Did We Learn?

We are all preparing ourselves to make effective use of this new development on the WordPress scene. The Gutenberg editor is part of a three step, progressive release that will transform the way we create web pages.  The interface will be clean and very customizable. The design utilizes blocks, or chunks of code that can be refined and defined by the user.  We look forward to this growth and embrace the future optimistically.

We want you to be aware of the latest developments in our industry so you can be confident you are getting the best service possible. Thanks for your business!

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

How to Take Advantage of Voice Optimization SEO for the Mobile Market

Posted by Avasoft Team | Posted in Site Traffic | Posted on 20-03-2018

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In the battle to control the Internet, website owners have remained focused on the task of optimization for a good number of years now. Majority of their activities have been geared towards site optimization for the desktop. However, the birth and surge in popularity of the mobile market have left many website owners flat-footed. Why is voice search optimization important?

Smartphones

If you have not recognized what a gold mine the smartphone market is, then you are losing a lot! The rise in the number of mobile users is one of the factors that pushed search engine giant Google to switch to mobile-first indexing in the first place.

Majority of the voice searches are done by mobile users and has created an exponential growth in this sector. Why? The simple reason is speed. In a world where people live fast-paced lives, speed takes precedence over almost everything there is. Let’s be realistic, many people cannot type 40 words per minute, but, many can speak faster than that.

The ability of being able to buy, find, and get almost anything with the power of your voice and mobile device has created the phrase micro-moments. Considering that 65% of mobile users turn to the most relevant information when making searches means that this is the new market to conquer. The speed, convenience, and growing reliability makes the technology even more attractive to mobile users.

Why Optimize Voice Searches?

The question now is, are you optimized for voice searches? The first thing you need to realize is that doing a voice search is not similar to a traditional search using a desktop. Traditional searches require exact keyword to get accurate results.

Using voice search on the other hand is like conversing with a smartphone. This means long-tail keywords are often relied upon. The focus should be on thinking about real communication between people rather than being concerned about keyword variations.

One of the pillars that has propelled voice search is the convenience that it brings to the user. Obviously, it is easier to speak than type, especially if you are on your smartphone. Because of this technology, people are treating their smartphones as assistants rather than mobile devices.

Are you aware that there are around 33 million voice-first devices currently in circulation? This means that optimized voice search is vital in achieving SEO success.

Are You Ready to Optimize?

Now that we have established that voice search optimization is more than just a passing technology, the next question is how ready are you to optimize? A better question would be, do you know what to do to achieve voice optimization? Here are a few tips.

  • Search Console – definitely one of the best sources of information. It helps you find out what people actually search for in your site. Once you know what people are looking for, you can move forward from there.
  • Natural Language – think about how people talk. The more natural the interaction and communication of the user with the device, the better.
  • Googlebot – by using microdata, you make it easier to understand what your site is all about and increase the change of being ranked higher is search engine results from voice queries.
  • Speed – for mobile users, faster is always better. Since voice searches are often done on the go, make sure that your mobile site is not just fast, but really fast.
  • Readability – with relatively smaller screens to work with, the content must be readily accessed and understood.
  • Navigation – make it easier to navigate your site by putting elements properly spaced. This increases efficiency and better support for mobility.

Riding the Trend

Did you know that in a survey of SEO technological trends for 2017 and beyond, voice search steadily held third place? This is a trend that will continue to rise, and as Google CEO Sundar Pichai reveals, about 20% of searches made on Google use voice search technology.

The growing number of tech savvy teenage users is seen as one reason for this trend. However, this does not mean that it is isolated to their age group. Come to think of it, the convenience of saying what you want to search compared to typing it out on a small screen also serves those in older age brackets substantially.

If Google is riding the trend, why shouldn’t you? There are already hints of a shift in the search engine’s algorithm so unless website owners adapt to these changes, they will see their current rankings slip further away. This should be taken seriously as you try to polish your online strategy. Instead of the usual keyword populated articles, look into improving user experience by capitalizing on interests, behavior, and even voice texture of your target audience.

The good news is that voice search optimization is quite simple and non-robotic. If you start to seriously take advantage of the technology now, the future can be quite promising indeed.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!