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Optimizing Your Site for Local Search on Mobile

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-09-2016

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Building a website today isn’t just about creating a space for desktop computer users to go visit. In fact, it’s more about creating a useful resource for mobile phone users than it is for computer users these days. There are more people on their phones, and these people are also more willing to spend money than the people using their desktop computers. That means there is a lot of incentive to build high quality mobile-friendly websites for all these people. Down below I detail the best ways to start tailoring the site for mobile users.

Understand Your Audience

It’s common for desktop computer users to research a restaurant, a new location, a product in a store before they even plan on making a purchase. This isn’t the case with mobile phone searchers. They are doing research right then and now because they want the information to make a purchase. Otherwise they would conduct the research on a larger screen at home. You need to realize there is a level of urgency to the search and cater to that urgency by offering a simple solution that’s readily available.

Focus on Shorter Keywords

I don’t know about you, but I don’t like typing out lengthy searches on my mobile phone. I type in the bare minimum and hope that what I’m looking for pops up. This is common for other searchers as well, which is why if you are optimizing a site for mobile, you want to optimize for the shortest keyword phrases possible.

Get Real World Research

Stop relying on tools like Adwords Keyword Planner for mobile keywords. These tools are made for desktop search and haven’t been modernized enough to be really useful for mobile searches. Instead just go around and talk with real people. Ask them about how they would search for something specific, or better yet, ask them to look up information for you on their phones, and look at the keywords they type in to find it for you. This will tell you everything you need to know about how the person would search.

Optimizing for Local

When creating the pages themselves shoot for a word count between 300 and 500 words, but make the text scannable and offer the valuable information right up top for searchers in a hurry. It’s also important to include both the keyword and your location in your text alt images, in the header tag of the page and the title tag of the page. If you add it in all these places as well as in the actual content, you should be able to show up quite nicely in mobile search.

Mobile Testing

The very first thing you should do when you think you are done with your mobile site is have Google crawl it and test it by going here. Doing so will let you know what Google thinks of your site and whether you have items to fix or not. After you do that, it’s time to view the site on a few different mobile devices yourself. Pay attention to how it appears on these smaller devices. It could look great on a full computer screen, but be terrible on a small device. Make sure that isn’t the case.

Consider Paying for Results

While it’s more cost-effective to optimize your site for organic traffic, it’s faster to pay to be listed in the search engines. Consider paying for a premium ad if your products are worth enough to make it worth your while to convert a few people for all the money that you spend on traffic. Just take care optimizing the search links to make them sound as natural as possible.

Optimizing for mobile search isn’t that difficult, but it helps to understand the general process behind it. You’ll have to slowly improve all those key ranking factors on your website one at a time, until you finally get the listings that you’ve always wanted.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Why Google My Business Practitioner Listings are Important

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-08-2016

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Google My Business is an excellent place to list your company and to gain some recognition locally, but you have to be aware of individual practitioners at your business. If some of your staff have themselves listed as members of your company they could cause potential problems in the future. While searching for duplicate listings of your business under Google My Business make sure you look out for individual practitioner listings as well.

Beware of Practitioners that Leave Your Company

Even if your business has been running successfully for more than a decade you may not have maintained the same pool of staff members over that period of time. Instead some of your workers may have left to another company or even changed careers over the years. That doesn’t seem like such an issue until you consider that they may have set up a Google My Business listing under their name that is related to your business. That means that when people search for your business name they may be seeing the listing for an old practitioner that doesn’t work with you any longer. The listing could make visitors believe the office is closed, or even bring your potential customers to a listing with a competitor if that practitioner changed to another office location.

Look out for Duplicate Listings

Search the name of your company and look out for all the different listings that are related to your business. It’s common to see more than one of these listings showing up in Google. This might not seem like a problem until you consider that some of the listings may be less positive or professional than the others. For instance, you could have an unverified listing for your business that only shows a couple reviews, while the main company listing shows 120 reviews. Obviously customers will be more impressed by a larger number of reviews, but they could be visiting the unverified page unknowingly and get the wrong idea.

It’s important to look out for any duplicate listings so that you can let Google know about them and have them all combined into one unified listing. Doing this is the perfect way to bulk up the number of reviews that you have, and to really improve your listing overall while making sure it’s the one that everyone sees.

Keep an Eye on the Presence of all Your Practitioners

Every single practitioner is going to have a unique presence and reviews of their own. This is an excellent way for customers to figure out who it is that they want to work with from within the company, and a cool way for individual employees to stand out. Unfortunately very poor employee listings can do harm to your company’s image overall. If visitors see an employee that’s rated poorly they’ll view the company in a poor light as well, which obviously isn’t good for business. That’s why it’s so important to keep a watchful eye on all the connected practitioner listings for any doctors, lawyers, real estate agents or anyone else that works within your office.

Review Consolidation Could Change Your Rank

In Google’s eyes the more reviews you have the better, as long as a bunch of the additional reviews aren’t negative ones. That means if you are interested in improving your results in the search engine, and who isn’t, then you should strongly consider having any duplicate listings consolidated into one, especially if those duplicates have reviews on them as well. Combining all the reviews together into one location gives you a larger pool of happy customers to show off, and will likely lead to a bump in your listing placement, unless you’re already at the top already.

While individual practitioners may not affect your rank at all, they’re still important to keep in mind with Google My Business. They can change the way that visitors see your company and even lead potential customers to your competitors if you aren’t happy! That’s why you should take a moment to look through all your listings today, and get any issues sorted out by contacting Google directly and requesting any necessary changes.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

9 Things to Validate While Auditing E-Commerce Sites for SEO

Posted by Avasoft Team | Posted in Site Traffic | Posted on 15-07-2016

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When it comes to getting SEO right, few sites are more delicate than those focused on e-commerce. The website itself is relied on for a huge part of the company’s profits, and without good SEO strategies, the site might be scaring off more customers than it’s bringing in. That’s why it’s so important to know what to look for when evaluating your e-commerce website, so take a few minutes to learn about the main things that you must validate when enhancing the SEO of your site.

Thicken up Your Content and Get Rid of Duplicates

One of the worst things you can do is to post duplicate descriptions for multiple products on your site, or to have descriptions with very few words at all. That’s because Google will see your site as spammy, or lacking depth. Be careful to avoid using the product descriptions provided by the manufacturer of a product, because they are going to be listed on dozens of other sites as well as your own. When you know that some sections of your page have duplicate content, such as headers, block them off using robots.txt to keep your website in good standing.

  • Avoid using manufacturer product descriptions
  • Provide in-depth descriptions that discuss the features of a product
  • Block off duplicate sections of your page with robots.txt

Use Canonical Links

It’s possible for Google to see the same page as multiple pages when its URL is changed or referenced multiple ways. This happens commonly with online shopping systems and is a serious issue. When your page is counted as multiple pages you can get flagged for duplicate content, and also have the authority of each page reduced dramatically. To fix the issue you can use simple canonical tags.

To uses Canonical links you go to every one of the different instances of your one page and give them the same canonical link. You do this by going into the header and adding a <link> HTML element, with the rel=canonical” attribute along with the one URL that you want all the pages to count for. As long as you do this all your different pages will count as the one page, and you’ll enjoy improved SEO authority for it.

Update Sitemaps Regularly

Fresh sitemaps will help your new content get indexed by Google and other search engines faster. If your site has thousands of pages that all have to be searched through for an update, it’s going to take much longer for a new page or post to register, slowing down your SEO efforts. That’s why you should keep a sitemap updated with each new addition that you bring to your website, so the crawler bot can spot new changes immediately.

Speed up Your Site

There are several ways that you can speed up the load times of your site and really improve the rankings through the eyes of Google. One of the best ways that you can enhance your site speed is through static caching. This saves static copies of your webpages so that they can be served up immediately rather than having to dynamically load each and every time. Your customers will enjoy much faster load times because of that. If you have a large site that’s full of content and visited by thousands of people, you should consider relying on multiple servers to host that content. With multiple servers you’ll have multiple elements of a page being loaded at once, dramatically speeding up those load times for you. Finally, you should use tools to compress any CSS style sheets on your website to help them load faster. It’s easy to do and you can accomplish the task with a simple tool.

  • Static cache your site pages
  • Rely on multiple servers
  • Compress CSS

There are many ways that you can improve your e-commerce website, but tackling these common problem areas should go a long way toward making your site more accessible and helping you get the high rankings that you need to bring in hundreds or thousands of new customers.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!