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Search Quality Highlights: Recent Changes on Google Search

Google is constantly making improving the results it generates for users, and every website owner must stay on top of these changes to make sure that their website continues to perform well in the rankings.  In February there were 40 different changes implemented by the search engine giant.  Here are...

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Simple Steps to Improve Your Site Rankings and Quality Overall

Posted by Avasoft Team | Posted in Site Traffic | Posted on 18-11-2016

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Getting a website to rank isn’t as hard as it seems, but many people are still taking the wrong approach when it comes to building a site. It’s a mistake to try to use tricks to get Google’s attention. Instead you have to focus on building a quality foundation, and making a good impression to the search engine with careful improvements to your site. Here’s an overview of the best ways to enhance your site to ensure that you rank well in the world’s most popular search engine.

Relevance and Quality

The top sites on the internet today are highly relevant for their chosen topic, while also offering quality information. It’s important to be highly relevant for specific information, and to provide in-depth articles and videos about that specific data. That’s the way to create a site that will rank well, and to build a site that people enjoy using in general.

Create a Trustworthy Site

Another way to boost your site rankings is to prove that you have a trustworthy website. To do this you have to show that people enjoy using your site and that they value it. There are two different ways to do this. Backlinks and reviews. Try to get customers to leave you reviews on your site itself, and outside review sites to really enhance your company image.

Also work hard to obtain some high PR backlinks. There are different methods to obtain quality backlinks, but having just a few can make your website stand out and improve your rankings dramatically.

Streamline Your Internal Links

When visitors come to your site and read four or five different pages, it makes your site look good. When they go to your site and leave after reading the current page, it makes you look bad. Try to recommend additional pages, split up content over several pages, and improve your internal linking to help get visitors to go to multiple pages. This is a good way to improve your rankings overall.

Produce Interesting Content

Another key factor that Google pays attention to is how long visitors remain at your site. If people are staying for lengthy periods you’ll enjoy higher rankings and get preferred treatment over other websites. That’s why you need to focus on exciting content that actively engages users. Go with videos along with text whenever possible, because visitors will watch videos longer than they will read through content. Also focus on pictures, catchy headlines and bolded content to help keep the attention of visitors.

Cut the Dead Weight

Every mid to large-sized website is carrying around some dead weight. There are pages that don’t get any visitors, or pages that simply aren’t relevant to what you’re business is trying to achieve. Take that Christmas party page for instance. Sure it was a convenient way to let employees know about the party, but it’s not doing anything for your business.

Google looks at all those pages along with the high quality ones and forms an average of your overall quality. Imagine that each of your pages is a runner, and the quality runners are Olympic sprinters, while that Christmas party page is your overweight friend trying to get back into shape. If there are too many overweight friends participating in the race, the overall time average is certainly going to be much slower. That’s the same with your website. Too many irrelevant, or low quality pages, and your rank suffers tremendously. Do yourself a favor and cut the fat, and stick with the lean quality meat of your site.

Not only will this make your site look nicer and improve the user experience of your visitors, but it’s going to make you look better to Google and other search engines as well, which will likely result in an index boost in the future.

Getting a top search engine ranking isn’t something that you’ll do overnight, but it is possible no matter what your site is. Just focus on improving all these elements, and eventually you’ll start ranking for search terms.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

The State of Local SEO & Where to Focus Now

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-10-2016

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It was really common, even just a few years ago, for many business owners to know nothing or very little about SEO. While that’s still common with some businesses, the number of businesses that have begun putting a real effort toward ranking in search engine results, has gone up dramatically. That means that as a business owner trying to rank for local search terms, you have to work harder and smarter now than you have before. Since more people are trying, you have to try even harder, or simply focus on the most important ranking factors in order to achieve a higher position in the search results.

To help you understand local SEO a bit better, and what is working and what is not, we have some quick guidelines for you based on information included in a study conducted by Local SEO Guide and PlacesScout.com. The study relies on a lot of good quality information and actually gives us some substance to base our recommendations on.

Reviews are Very Important

A quick look at the data by the study, shows that reviews are very important to ranking for a local SEO term. People are relying on reviews more and more to pick out businesses to work with, and that means that it makes a lot of sense for your company to work on getting good quality reviews out there. Try to encourage reviews on platforms like Yelp, and others online, and also consider creating a review section for your own website. With more reviews you’ll tend to get more clicks and receive a larger portion of the business overall, which is what all owners are looking for.

To help encourage your customers to leave you a review, you should follow up with them in the future asking for a review specifically. You can even send along a link to the review page that a customer needs to visit to leave you one. Heck, you can even add an incentive to leave a review such as a prize drawing or something else to help encourage user action.

Backlinks are Still Important

There are plenty of gurus in 2016 that claim backlinks are dead and that you shouldn’t be wasting your time with them while trying to rank for local SEO. That’s simply not the case, and the study conducted by Local SEO Guide and PlaceScout.com adds a bit of proof that says otherwise.

The study shows that sites with a higher Magestic AC rating seemed to rank better in the search results. Magestic SEO is a SEO tool and a backlink tool that helps you figure out how to improve your rankings. Anyway, most of the factors that determine how high or low of a Magestic AC rating a site gets are tied to backlinks specifically. That means, it makes a whole lot of sense to work on getting good quality backlinks on your site.

Just be careful not to make the mistake of just going for any backlinks. You want to try to obtain high quality backlinks for your site, even if that means getting just a few decent links to your site over time. That’s much more beneficial than getting a large number of low quality links.

Focus on Usability

Building a user-friendly website makes a lot of sense concerning the customers themselves, but it also makes sense from an SEO point of view. That’s because Google is getting better at looking out for sites that are going to offer users a better experience. You need to make sure that your site is clean, easy to navigate, and that information is presented clearly and immediately. Doing so will help you keep customers on your website for more than a second or two. It’s important to get customers to spend more time on your site, because this looks good to Google, and it also looks good when customers click over to another internal page on your site during their visit.

One other thing that you have to think about when it comes to usability is how fast the site loads. There are tools that show you how long it takes Google to load your page, and you can rely on them to gauge how efficient the site is overall. Make sure that your page is loading quickly by Google’s standards, because this will help your local SEO rankings as well.

With more people working hard toward SEO, it’s important to know what to focus on and what you should really worry about improving in your own business website. By focusing in on these three ranking factors, you should be able to increase your results, and you might not even have to increase the amount of effort you put in in order to do it.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Optimizing Your Site for Local Search on Mobile

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-09-2016

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Building a website today isn’t just about creating a space for desktop computer users to go visit. In fact, it’s more about creating a useful resource for mobile phone users than it is for computer users these days. There are more people on their phones, and these people are also more willing to spend money than the people using their desktop computers. That means there is a lot of incentive to build high quality mobile-friendly websites for all these people. Down below I detail the best ways to start tailoring the site for mobile users.

Understand Your Audience

It’s common for desktop computer users to research a restaurant, a new location, a product in a store before they even plan on making a purchase. This isn’t the case with mobile phone searchers. They are doing research right then and now because they want the information to make a purchase. Otherwise they would conduct the research on a larger screen at home. You need to realize there is a level of urgency to the search and cater to that urgency by offering a simple solution that’s readily available.

Focus on Shorter Keywords

I don’t know about you, but I don’t like typing out lengthy searches on my mobile phone. I type in the bare minimum and hope that what I’m looking for pops up. This is common for other searchers as well, which is why if you are optimizing a site for mobile, you want to optimize for the shortest keyword phrases possible.

Get Real World Research

Stop relying on tools like Adwords Keyword Planner for mobile keywords. These tools are made for desktop search and haven’t been modernized enough to be really useful for mobile searches. Instead just go around and talk with real people. Ask them about how they would search for something specific, or better yet, ask them to look up information for you on their phones, and look at the keywords they type in to find it for you. This will tell you everything you need to know about how the person would search.

Optimizing for Local

When creating the pages themselves shoot for a word count between 300 and 500 words, but make the text scannable and offer the valuable information right up top for searchers in a hurry. It’s also important to include both the keyword and your location in your text alt images, in the header tag of the page and the title tag of the page. If you add it in all these places as well as in the actual content, you should be able to show up quite nicely in mobile search.

Mobile Testing

The very first thing you should do when you think you are done with your mobile site is have Google crawl it and test it by going here. Doing so will let you know what Google thinks of your site and whether you have items to fix or not. After you do that, it’s time to view the site on a few different mobile devices yourself. Pay attention to how it appears on these smaller devices. It could look great on a full computer screen, but be terrible on a small device. Make sure that isn’t the case.

Consider Paying for Results

While it’s more cost-effective to optimize your site for organic traffic, it’s faster to pay to be listed in the search engines. Consider paying for a premium ad if your products are worth enough to make it worth your while to convert a few people for all the money that you spend on traffic. Just take care optimizing the search links to make them sound as natural as possible.

Optimizing for mobile search isn’t that difficult, but it helps to understand the general process behind it. You’ll have to slowly improve all those key ranking factors on your website one at a time, until you finally get the listings that you’ve always wanted.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!