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Google Penguin Update: Just Seeing the Tip of The Iceberg

Most people have heard about Google’s Penguin update, which caused quite a stir in the SEO community. But while we’ve been running around and trying to fix our websites for the update, it’s important to understand what that update was really all about. It’s one thing to know what changes it caused...

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Social Media Optimization Tips: 5 Ways You Can Grow Your Company Online

Posted by Avasoft Team | Posted in Site Traffic | Posted on 23-02-2011

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Social media optimization has become one of the most effective ways to get in front of more potential customers. Businesses who utilize social media optimization, also known as SMO, tend to see success much more quickly in the online arena. There are limitless possibilities just waiting on the web for those who know how to reach them.

SMO Tip 1: Build Your Company’s Social Networking Profiles

Not all advertising requires payment. Make sure your company has profiles on all major social networking websites. That includes Facebook, Twitter and MySpace. These sites build a foundation for your social media optimization efforts. Let your profile provide information and updates on your business.

SMO Tip 2: Keep Updates as Timely as Possible

It may sound like a chore, but keep all of your blogs and social network profiles as up to date as possible. Add fresh content regularly. This is vital for social media optimization because it encourages better search engine ranking and shows those who view your company profile that you are active within the network. Give them content to check out and they will be more inclined to return again and again!

Canonicalization and Your Website’s Search Engine Optimization

Posted by Avasoft Team | Posted in Site Traffic | Posted on 17-02-2011

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Anyone who performs search engine optimization and/or owns a website should know what the term “canonicalization” means. Believe it or not, this is an actual term created by Google. The easy explanation is that canonicalization is the process of selecting one URL from a group to represent that group. For example, your homepage may have many variations. When Google discovers this, the search engine will select only one and ignore the rest. Google chooses the one it feels is the best representation of the group and the remaining URLs are viewed as duplicates. This can severely impact search engine optimization.

That sounds simple enough. It is understandable that Google would want to choose only one. After all, the results might look a bit strange with many of the same homepage listed with a few variations. However, this can have dire consequences on your search engine optimization efforts.