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The “Language” of Multi-regional and Multi-lingual Sites

Posted by Avasoft Team | Posted in Site Traffic | Posted on 20-09-2011

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Of course a multi-lingual site is one that provides information in multiple languages, while a multi-regional site targets people in more than one country.  It’s possible to have one or both of these situations in place on your site, but understanding the “language” of these types of sites is essential if you want to put them to work for you.

It’s important to realize that while building a single language website in a single country does present a few problems, those problems are multiplied when you include other countries and languages.  You’ve got to create alternate versions of your site for other languages, and you probably want different versions targeted at each country.  After all, what appeals to users in one country may not appeal to users in another country—even if they speak the same language.