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Google’s Latest Algorithm Change: Page Layout

Google is constantly looking for ways to improve their users’ experiences, and the way they do this is by changing the algorithms.  Of course owning a website and understanding exactly why your site appears (or doesn’t appear) in Google searches are often two different things.  With many website...

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How Fast is Your Website? Faster Websites, Better Search Engine Rankings

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-10-2011

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Website publishers love to develop sites that are very graphically appealing and full of videos and other content that can take a while to load.  The issue with this is the fact that this can completely kill your search engine rankings.

The Value of Speeding Up

Google now uses the speed of your website to determine how high it should be placed on its search engine rankings, and they did it just by tinkering with the search algorithms just a tiny bit.  Studies have shown that people spend more time on sites that load more quickly, so it just makes good business sense to ensure that your website is loading very rapidly.  In fact, having a site that loads faster even cuts down your operating costs, so it is vital that you make your website as speedy as you possibly can.