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Key Factors for Achieving Great Search Rankings

There are a million different posts out there that offer advice on optimizing your search rankings. They’re not all necessarily good advice, though. Check out these key factors for achieving great search rankings. Optimize your title tags properly. The key here is to make sure that your title tag...

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Creating Good Page Title and Meta Tag Information

Posted by Avasoft Team | Posted in Site Traffic | Posted on 18-01-2012

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When you enter a keyword on the search engine, the information someone sees when your site shows up in the search engine is called a snippet. A snippet is Google’s automatic creation of the titles and descriptions that are associated with your site.

Where does the snippet come from?

Google uses various features of your site to automatically create a title and description for each page on your site.  In addition to the content that’s actually on the page and other links to it on the internet, the search engines also use the meta tag’s information to help determine how to describe your web page.  For sites that don’t provide meta tag information, Google uses any information that’s available from the page content.

Of course having meta descriptions that accurately reflect what’s on your site can improve your click through rate. It creates a better experience for the user by allowing them to find what they are looking for much more easily.