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How to Make Bing’s Linked Pages Work for You

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 24-07-2012

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Today it seems like almost everyone is searching for someone online. It’s even recommended that you search for yourself online from time to time just to see what others are saying about you. Last year Bing started bringing the expanded search results of our Facebook friends over to Bing so that you can find people you know more easily, but now the search engine is making it possible for you to take control over how you or your business actually show up on Bing.

Bing’s new Linked Pages makes it possible for you to link sites that are connected to you in some way with search results about you in Bing. It means that if people are looking for you online, they can see sites that you’re interested in. You can even link some of your favorite pages over to your friends on Bing. Here’s how it works.

There are a lot of people throughout the world who have the same name, so in Bing’s search engine rankings, people show up with a list of pages that are linked to them. For example, a search for John Smith will turn up his Facebook page, Linkedin Page, blog, Quora, and anything else he wants to link to his name. This helps people identify which John Smith they are looking for because, as you can image, there are a lot of people named John Smith.

Here’s how you actually start linking pages to your name:

  1. Go to: bing.com/linkedpages. Use your Facebook login at that site, which will enable Bing to post to your wall.
  2. Once you’re logged in through Facebook, you can add as many pages as you want, including the home page of your business or the company you work for, sites for the organizations you work or volunteer with, or whatever else you want to come up with your name.
  3. If you want to link your friend with a page, then just do a Bing search for them and do the links for them.
  4. At the end of the day, you always have full control over which sites are linked to you. If someone links a site that you don’t want to be connected with, you can always remove that link. Just go back to bing.com/linked pages to take off any links you want to remove, and once you do that, you’re the only one who can add that link back on. You don’t have to worry about someone relinking you to a page you’ve unlinked without your permission.
  5. If you ever want Bing to stop linking pages, all you have to do is go back to Facebook and disable the application so that it won’t do it any longer.

The reason Bing uses Facebook as its starting point is because the social networking site has made it so easy to reconnect with former school mates or old friends. Bing’s Linked Pages makes it possible for you to decide what people see when they look for you.

Bing’s Linked pages are a great way to grow your business by linking it with your name. It’s very similar to receiving an endorsement from someone. When others see that their friends have your page linked to their name, you are basically getting a referral customer, and there’s no better way to build a strong customer base than through referrals from customers who are already pleased with your services!

Contact Avasoft today to find out how easy it is to put Bing’s Linked Pages to work for your business.

Search Quality Highlights: Recent Changes on Google Search

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 19-07-2012

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Google is constantly making improving the results it generates for users, and every website owner must stay on top of these changes to make sure that their website continues to perform well in the rankings.  In February there were 40 different changes implemented by the search engine giant.  Here are the highlights:

  • A new data source has been created to build a section called “Searches related to…”  This creates new opportunities for increased coverage so that it will show up in more queries.  This new section on Google includes related searches that can help users refine their searches and find the results they are looking for.
  • Users are seeing more relevant site links because Google has adjusted a signal that’s used to locate snippets that are duplicates.
  • Adjustments have been made to the way official pages are detected so that previously mislabeled “official” pages on any subject will no longer be labeled as such.
  • The algorithms for Google’s autocomplete feature have been adjusted, particularly those relating to inappropriate or offensive terms.
  • A new update to the “site” query has resulted in better ranking for queries that use the operator “site:” so that the diversity of results is much greater than it was previously.
  • Sites using more synonyms of keywords are ranking higher in results.  This update was applied previously for search results in English, and now it also applies to searches in other languages.
  • Sites with fresher content will automatically rank higher in search engine results than sites that have not been updated recently.
  • The ranking for local search results has been improved and adjusted according to the rankings from the main Google search results.
  • Google’s spell correction feature has been improved so that it recognizes more misspelled words and can make better suggestions.
  • Signals have been added to shot when a topic suddenly increases in popularity.  Now these searches are tracked in real time so that Google is always aware when a topic starts to spike suddenly.
  • The account settings page in Google has a fresher look that’s a lot more consistent with the rest of the company’s design.
  • Last year’s Panda updates have been refreshed in the system so that they are much more responsive to all of the recent changes online.
  • The way Google evaluates links has changed quite a bit, which is important because they use link characteristics to try to figure out what a linked page is actually about.  The search engine has turned off an old method they once used to analyze links and reengineered how these links are analyzed.
  • Weaknesses in protection against spam have been fixed.
  • A new system helps users be able to find local results for their searches a lot more easily than they could previously.

As you can see, probably the most common theme relating to Google’s updates this time around have to do with local search results.  This is critical right now as more and more small businesses are going online.  In order for small businesses to be able to thrive, customers in their own neighborhoods must be able to find them, and with Google’s recent updates, this is becoming easier than ever—if you know how to optimize your site appropriately.

Of course these are just the highlights of February’s updates to the Google search engine.  There are a few others, but these are the most important ones that will apply to most website owners.  It is essential that you keep these changes in mind when creating new content for your sites.

Contact Avasoft for more details on all of the latest Google updates and watch your website finally begin to rise through the search engine rankings.