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How to Make Sure That Your On-Page Doesn’t Turn Search Engines Away

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-06-2013

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What can you do to make sure that your on-page optimization doesn’t turn search engines away? You devote a lot of time and energy to making sure that your page attracts customers, but you need to make sure that those efforts also work well with online platforms so that your page is appealing both to customers and search engines. Use these guidelines to help you accomplish both goals.

Site Design

Within the design of your website, there are a few areas where you should focus on making your page appealing to customers and search engines. These include:

  • Be consistent in the way that you structure your URLs. Be concise and logical by focusing on key terms, placing hyphens between words, and using a consistent pattern in main folders and subfolders.
  • Focus on crawl access. Make sure that your site is accessible to users by limiting the use of Flash and Java. These tools could block access by search engines and prevent indexation.
  • If you have multiple URLs for your web page, use the canonical attribution to notify the search engine of your preferred page. This way, you aren’t competing against yourself for traffic.
  • Meta titles and descriptions file your pages in their own unique place. Be sure to use unique descriptions and titles in order to make the most of this system while also making your site user friendly.
  • Use robot.txt files to help search engines navigate your site. This gives some extra direction to search engines and supplies crawl preferences.
  • Pay attention to your load times. Nobody wants to wait for your page to load. Design your page to minimize load time, and read hosting reviews.

Page Content

The content of the page itself can also be customized to better attract users and search engines. Try these suggestions to improve your content:

  • Target particular countries and languages in your content and choice of domain.
  • Rather than creating many web pages with little difference in content from one to the next, concentrate your efforts on creating one comprehensive site. Search engines prefer one efficient and comprehensive page to multiple lazy pages.
  • For the sake of ideal indexation and quality user experience, balance the number of links on your page. External links are helpful to users, and webmasters will interlink site pages.
  • Don’t stuff your content with keywords. Focus on using keywords naturally to draw traffic, and consider using a keyword density tool.
  • Use video content to deliver information and convert keywords. Video has been shown to increase conversion rates by 300%.

Snippets and Schema

Use snippets and schema to draw attention. Search engines will read your schema markup and provide that information to users, which increases your visibility. By increasing your visibility, you can significantly increase your conversion rate.

Use these guidelines to improve your on-page optimization. The right balance of these factors will please users while also attracting search engines.

Let Avasoft Solutions help you optimize your website. We offer search engine optimization, social media optimization, and pay per click advertising. Call Avasoft Solutions today!