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7 Key Elements to Content Success

Posted by Avasoft Team | Posted in Content Writing, Site Traffic | Posted on 19-11-2013

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You can create high-quality content for your website that reaches a wide audience. Use these seven keys to content success.

Be Unique

The most important thing about your content is that it needs to be unique and fresh and different from everything else out there. If you are using content that is duplicate or stale, you aren’t adding any value to your page. Be strategic in your keyword use. You can optimize your page by using keywords, but don’t overdo it. A page that is stuffed with keywords will look like spam, and that is never a good thing.

Focus on Your Audience

Unique content is important and exciting, but don’t get so caught up in the content that you fail to deliver it to the right audience. Quality content that is not properly delivered to a receptive audience is wasted; you won’t reach the masses that you’d hoped to reach. The key here is to do plenty of research. Try out some target sites, and see if you get any positive responses. Armed with that feedback, you can tweak your content to reach your intended audience. When you do tap into the right audience, your content will get shared and continue to reach a growing group of readers.

Make Use of Social Media

Social media is a valuable tool; it allows you to reach a broader audience than just about any other outlet. You share your content on social media, and the network of users does the rest of the work for you. Don’t limit yourself to one or two social media sites. Make use of Facebook, Twitter, Google+, Pinterest, Instagram, and more. If you don’t want to manage each individual site, sign up for HootSuite, and they will deliver your updates to all of these sites.

Employ Video

Your content doesn’t have to be strictly text. You can employ video for a fresh spin on things. It gives you plenty of room to be creative, and it’s pretty easy to share. You can create your own YouTube channel and post a series of videos. The key to using video successfully is making sure that is accessible by a variety of devices. It should also be interactive and easy to share. You want to make sure that viewers can propel your video forward, which means that they have to be able to watch it without getting an error message on their screen.

Assign Content to a Brand

You can assign content to a brand using rel=publisher from Google. This allows you to attach your logo to your content, so readers can make the connection. This will improve your visibility and exposure.

Interact with Readers

When readers comment on your content, you should view this is an opportunity to engage and network with them. Those readers could be bloggers, online marketing specialists, or others who have valuable feedback to provide. Try chatting with them or starting a Google+ hangout. You could gain some valuable information through this informal conversation.

Use Embedded Codes

When you use embedded codes, you make it easier for readers to upload your content. Of course, this is a good thing, because you want more people to share your work. You can use an embed code generator to do so, like the one offered by SEO Gadget. It’s quite easy to set up.

Following these tips will help you to reach a wider audience and improve your visibility.

If you need help with content for SEO, let Avasoft Solutions help you. We offer search engine optimization, social media optimization, pay per click advertising, and complete web design. Contact us today!