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8 Social Media Mistakes and How to Fix Them

Posted by Avasoft Team | Posted in Site Traffic | Posted on 20-05-2014

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Social media is a powerful tool that can be used to promote an individual, a brand, or a product. It can be used to great advantage, but it can also be a platform for a dangerous mistake. Everyone makes mistakes, but when you make a mistake on social media, you can’t control the life of that now-public bit of information. One angry missive on Facebook can stick around to haunt you for years.

Don’t let that possibility scare you away from making use of the social media tools at your disposal. Instead, follow these tips for avoiding some common mistakes – and learn how to fix them if you do make them.

  1. Every social media platform is different, and you must treat them that way. It can be tempting to post the same message on Facebook, Twitter, LinkedIn, and Google+. It’s a big time saver. However, from the perspective of your audience, it looks like spam. It certainly doesn’t look personal. Think a bit about what makes each social media platform unique, and try to customize your messages to take advantage of the best features of each platform.
  2. Post at the right time. There are a couple components to this. Don’t post when, for any reason, it is an inappropriate time for you. If you are intoxicated, overly tired, or angry, don’t post. Just don’t do it. The other aspect of timing is to consider the time of day when you are posting. You should be active on social media when lots of other people are also online. If you finish up a blog post at 3 am and post it immediately, nobody is going to see it. Instead, post it during prime time, when many people will view it and take the time to read and share it.
  3. Prioritize quality over quantity. Yes, you want to have plenty of fresh content to attract more views. However, don’t produce so much quantity that your quality suffers. Even in terms of followers, quality rules. A smaller number of highly engaged followers is preferable to a large number of followers who aren’t remotely interested in what you are doing.
  4. Don’t skip over the bio. The bio is a great opportunity, and far too many people leave it blank. It is also usually the first thing that new visitors to your page will see. Give all the basics, like location, contact info, and website. Add a bit of humor to your bio wherever possible, and you may attract some new followers.
  5. Walk the fine line between posting too much and posting too little. If you post constantly, it looks like spam. If you don’t post enough, you become forgettable. Take a cue from your audience in terms of how often you should post.
  6. Avoid using automated messages. Yes, they can save you a lot of time. But they feel impersonal and look like spam. Try to respond to people with personal messages as often as possible. Be prepared to deal with negative messages and complaints personally, as well. The way that you go about handling these issues can be the deciding factor in a consumer’s ultimate feelings about your brand.
  7. Proofread! Everybody makes a typo or has an autocorrect fail at some point. Still, everyone will judge you when you do make that error. Take a minute to review before you post. It only takes a minute, and it protects your reputation.
  8. Social media is about more than broadcasting yourself. Show some interest in what other people in your network have to say. It will pay off in the end.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!