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5 Engaging Content Ideas for Your Website

Posted by Avasoft Team | Posted in Content Writing, Site Traffic | Posted on 19-06-2014

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Great content should be the core of your online marketing strategy. After all, that is what represents your business and attracts your audience.

Why Content Matters

There are several reasons that make quality content so important.

  1. High quality content will be highly rated by Google. Your content should be original, valuable, and free of spelling or grammatical errors. This matters because the new algorithms that are in use will rank your content like a human reader would.
  2. High quality content is more likely to be shared. The number one reason that most people use the internet is for social media. If your content is attractive enough that people are inclined to share it, you have the potential to reach a huge audience.
  3. If readers are intrigued by your content, they are more likely to return to your site and subscribe to your mailing lists.

How to Develop Great Content

When it comes to web content, it’s about quality, not quantity. The days of automated article submission tools are long gone. Developing high-quality content is a bit tougher, so use these tips to help you out.

  1. Diversify. Make your content more interesting by using audio, video, infographics, and images.
  2. Schedule some time to work on your web content. Block out the distractions, and give yourself the opportunity to be creative. Think about what your readers will be interested in seeing without worrying about SEO or online marketing yet.
  3. Let other sources inspire you. Talk to other people in your industry and see what you can learn from them. Interact with your audience on social media and see what they have to see. Remember that sometimes you can learn more from listening than you can from talking.
  4. Make your writing web-friendly. You need to take a different approach than you would in print. Use small chunks of valuable information and employ lists and short paragraphs to convey information. Formats such as top lists, product reviews, and how-to guides are great options.
  5. Publish consistently. You should be able to offer new information to your readers when they come back to visit. Don’t go overboard, though. Remember that quality is more important than quantity.

Ideas for Engaging Content

Once you’ve spent a fair amount of time writing content, it can get pretty dry. You may be in need of some inspiration. Check out these ideas for creating engaging content.

  1. FAQs: The frequently asked questions (FAQs) section of your site is essential. It does just what the name implies – it lists the questions that customers often ask and gives the answers to those questions. The FAQ section is very helpful to your audience, because it can answer most of their questions at a glance.
  2. Tips: Tips are a great way to show your expertise in your field. They also make great bait for sharing.
  3. Outlines: An outline of the basics of a particular field is a good way to give an overview of a topic to your audience. When a complicated topic is gaining attention in the media, take the opportunity to simplify it for your readers.
  4. Quizzes: Quizzes catch your readers’ eyes because they are fun. How many online quizzes have you taken recently? Many websites have entire sections devoted to quizzes, and you should consider using them on your site, too.
  5. Live Video: Live video is a great way to interact with your audience and become engaged. You can use a service like Google Hangout to share content and have a discussion with your audience.

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