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3 Strategies to Optimize for the Google Mobile Update

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 19-06-2015

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The latest Google update brought with it the most dramatic changes yet for mobile websites. If mobile searchers make up a significant portion of your traffic it’s vital that you make sure you’re ready for the new update. Learn three important strategies that you should be taking to improve your website, and you won’t have to worry about your rankings dropping due to the new release.

Locate the Optimization Problems

Your first task should be to identify any potential problems that your mobile site has. Correcting problems can help ensure that you are making the most of the traffic that you currently have, and it’s much more important than taking any steps to try and lure in additional viewers.

Use the Google Mobile Friendly Test for a quick snapshot of how well your website is optimized for mobile. The tool will spot basic problems for you to take care of and is a good place to start. If you need more information about what is wrong with your website you can take a look at the Google Webmaster Tools Crawl Errors Report under the Smartphone Tab. You’ll be presented with a list of detailed problems that you can easily locate on your site and hopefully resolve quickly. The high level of detail in the test makes it a good tool for rooting out problems that you only vaguely understand.

Now that you’ve taken care of all the basic problems you can move on to the more advanced issues. To get a good idea of what those are you should use the Fetch as Google feature under Webmaster Tools. This feature allows you to see how Google sees your website and you can see the site from a mobile crawler’s point of view. Look out for major issues like your Meta Title or Meta tag not being seen by the crawler. This tool is also useful for situations where a crawler is seeing an old version of your page or when weird redirects are occurring.

Finish up your website analysis by using a speed test tool on the site to see how quick pages load up. Most tools give you a quick speed rank and will list of possible ways to improve the load speed of your webpage. Make use of the easiest recommendations first and work your way down the list until you get to a speed level that you can deal with. Faster websites are typically ranked more favorably, and it’s an important optimization step for anyone serious about their site.

Take a Close Look at Mobile Traffic Patterns

After you’ve corrected the main mobile issues on your website it’s time for you to play detective. Go into Google Webmaster Tools and use the Top Queries and Top Pages tabs under the Search Traffic section to see what pages mobile visitors are looking at most. While you are looking at your traffic patterns you’ll start to see some pages that have high click-through rates and other pages that have a high bounce rate.

By looking at your traffic patterns you can learn what your most desirable mobiles pages are and what your least desirable ones are. You’ll quickly see signs of navigation issues if there are any and can sort out possible problems using this information. After all, who knows better what’s going on at your site than the visitors that frequently visit it?

Look Closely At Mobile Competitors and Plan Your Strategy

The final step is to use tools like SEMrush, or Sistrix to see which keywords your competitors are ranking for. Once you start seeing keyword patterns, you can use that information to come up with future keyword strategies for your own business. You’ll know which type of keywords work the best and how you should be building out your website further.

Make a spreadsheet of all the keywords your competitors are ranking for and add in the keywords you are ranking for as well and pour all this information into the Google Keyword Planner. All of this information will allow Google to suggest new keywords that will work well for you. Keep a master list of all these keywords and make them central to your future marketing campaigns.

With your future list of keywords in place it’s important to begin building your website around the terms and tracking page results closely. By carefully tracking your progress you can spot working strategies early on and begin adopting them on other sections of your website as well.

With mobile traffic increasing annually it’s more important than ever to make sure you’ve got a good mobile strategy worked up in your business. Using these three strategies will help you improve the results that your mobile site is getting and should result in traffic increases over time as well.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!