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The Complete Guide to Local SEO for Multiple Locations

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-10-2015

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Today it’s not enough to rank in standard search engine results, especially for businesses that deal with customers in person. It’s vital to rank in local search engine results as well. Local results direct nearby customers to the business and convert at a higher rate for local businesses. Here are the essentials for ranking your page locally.

Meta Description Optimize Properly

The website meta description should be between 150 and 160 words in length. It should also make mention of a specific location keyword somewhere. Meta descriptions aren’t effective at boosting search rankings, but making this change will make the website more relevant overall.

Meta Keywords Optimized Properly

Meta keywords aren’t the most modern thing, but taking a few minutes to optimize them with local keywords is good practice. Put a set of five or so high quality keywords into the meta keywords tag to improve rankings and don’t stuff the tag with a bunch of keywords, it doesn’t work.

Schema Markup Needs Proper Optimization

Schema markup is what allows your site to be listed in the rich snippet result section of Google. It won’t improve your ranking to properly use Schema markup, but it’s a strategy to make the website more visible overall.

Local Targeted Keyword in Quality H1

H1 tags should always include a local-specific keyword and try to make them short and catchy to draw readers in. There’s no better way to scare off a reader than transforming your title into a bland essay. It should be natural, but still make mention of the location.

Focus the Article Text on the Local Keyword

It should be obvious that each local page must be optimized with local keywords. The actual text of the pages should contain keywords like San Francisco lawyers, or New York taxi services. The content of the page itself should be built around the location a bit more so that the location-specific keywords come across as natural when used. This will make the page more readable, and it will help infuse the writing with more secondary keywords that help increase local listing results even more.

Adjust Content to be Highly Unique between Location Pages

Remember when you could simply write up a short little article and literally stuff it full of hundreds of keywords. Yep, the early 2000′s were the days! Unfortunately, or fortunately if you’re a person trying to read one of those articles, things don’t work like that anymore. Google’s smarter, and that means you have to create quality unique content for each of the different local pages. It’s not good enough to recycle the same content on every local page and simply stick the new keywords into the content. Instead it should all be unique and designed to fit in with the keyword. Everything will look more natural, the search engines will like you more and visitors will enjoy the site more as well. It’s a win-win-win, even though you’ll have to pay for more content or get your hands dirty and write more original content.

Consider Upping the Quality of Your Local Content Articles

In many competitive local industries it’s easy enough to create quality 400 word articles and see good results but sometimes 400 words isn’t enough. It really depends on the competition. You have to look at competing websites to see the length of their articles. While a 4,000 word article won’t always outrank a 1,000 word article, if most of the top-ranking pages are 1000+ words, it’s going to be tough to break into those rankings with a shorter piece.

Don’t create long articles just for the sake of making them long, but try to pack as much valuable information into them as you can, and focus on the information that readers will find most exciting and valuable. A shorter article of high quality content can surpass a longer article that isn’t written to a high standard, so strive for quality first, and try to expand articles when necessary.

To wrap things up here’s a summary of how to succeed with local rankings.

  • Create relevant meta keyword and title tags
  • Write original articles for each local listing and optimize with them local keywords
  • Create short and catchy H1 tags that contain local keywords
  • Offer quality articles that are long enough to compete with competitors

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!