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Optimizing Your Site for Local Search on Mobile

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-09-2016

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Building a website today isn’t just about creating a space for desktop computer users to go visit. In fact, it’s more about creating a useful resource for mobile phone users than it is for computer users these days. There are more people on their phones, and these people are also more willing to spend money than the people using their desktop computers. That means there is a lot of incentive to build high quality mobile-friendly websites for all these people. Down below I detail the best ways to start tailoring the site for mobile users.

Understand Your Audience

It’s common for desktop computer users to research a restaurant, a new location, a product in a store before they even plan on making a purchase. This isn’t the case with mobile phone searchers. They are doing research right then and now because they want the information to make a purchase. Otherwise they would conduct the research on a larger screen at home. You need to realize there is a level of urgency to the search and cater to that urgency by offering a simple solution that’s readily available.

Focus on Shorter Keywords

I don’t know about you, but I don’t like typing out lengthy searches on my mobile phone. I type in the bare minimum and hope that what I’m looking for pops up. This is common for other searchers as well, which is why if you are optimizing a site for mobile, you want to optimize for the shortest keyword phrases possible.

Get Real World Research

Stop relying on tools like Adwords Keyword Planner for mobile keywords. These tools are made for desktop search and haven’t been modernized enough to be really useful for mobile searches. Instead just go around and talk with real people. Ask them about how they would search for something specific, or better yet, ask them to look up information for you on their phones, and look at the keywords they type in to find it for you. This will tell you everything you need to know about how the person would search.

Optimizing for Local

When creating the pages themselves shoot for a word count between 300 and 500 words, but make the text scannable and offer the valuable information right up top for searchers in a hurry. It’s also important to include both the keyword and your location in your text alt images, in the header tag of the page and the title tag of the page. If you add it in all these places as well as in the actual content, you should be able to show up quite nicely in mobile search.

Mobile Testing

The very first thing you should do when you think you are done with your mobile site is have Google crawl it and test it by going here. Doing so will let you know what Google thinks of your site and whether you have items to fix or not. After you do that, it’s time to view the site on a few different mobile devices yourself. Pay attention to how it appears on these smaller devices. It could look great on a full computer screen, but be terrible on a small device. Make sure that isn’t the case.

Consider Paying for Results

While it’s more cost-effective to optimize your site for organic traffic, it’s faster to pay to be listed in the search engines. Consider paying for a premium ad if your products are worth enough to make it worth your while to convert a few people for all the money that you spend on traffic. Just take care optimizing the search links to make them sound as natural as possible.

Optimizing for mobile search isn’t that difficult, but it helps to understand the general process behind it. You’ll have to slowly improve all those key ranking factors on your website one at a time, until you finally get the listings that you’ve always wanted.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!