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Mobile SEO & Responsive Web Design

Posted by Avasoft Team | Posted in Avasoft Service | Posted on 22-04-2013

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As smartphones and tablets begin to take the place of traditional computers, an increased number of web searches are being conducted via mobile devices. How will this fact impact SEO practices? Here are some points to consider when designing SEO for mobile users.

Primarily, it is vital to make your web page compatible for mobile users. Google recommends doing so in these ways:

  • Your web page should be responsive;
  • Your web page should have a sub-domain for mobile users;
  • Your page should provide specific results based on whether information is searched via mobile device or desktop.

Currently, the best option is responsive design. You could also use a separate sub-domain, but that requires that users click on a link redirecting them to a mobile app, and it can be a bit difficult to enact. A responsive design is a simpler path.

Responsive design is the hot ticket right now. Web designers are all looking for ways to design a page that looks fantastic either on a desktop or a mobile device, all while providing the same content to either user. This can be done through the advent of CSS3 Media Queries. This method is easier because it cuts down on the time it takes to create websites for a mobile format. Rather than developing a whole new website for mobile users, the standard desktop content is simply styled to fit a mobile application. This is much easier for website administrators, because you only have one domain and set of content to manage rather than separate domains and contents for desktop and mobile.

This is great news from an SEO standpoint, because the page maintains its original link authority. You don’t have to worry about linking back to another page; this method is streamlined and simple.

So how should responsive design impact your mobile SEO practices?

  1. First of all, it is important to recognize that when users are conducting searches from their mobile devices, they are often doing so because they are on the move. That means that you should provide them with local results. Make sure that Google will recognize your website as an appropriate, local search result.
  2. Also, focus on shorter keywords. When people are searching from a smartphone, they are using a touchscreen and likely won’t go to the trouble to type out a long search term. Keep your keywords brief. Users are also likely to choose the keywords suggested by Google, so find out what those suggestions are and use them.
  3. Check out the Google Mobile section in Web Analytics. This is a great starting point where you can find data that will help you to make small changes to boost your traffic.
  4. Make your mobile website easy for users. If users have to pinch to zoom, they are likely to pass you by. Streamline your design, and skip the heavy graphics. Focus on making your mobile site an easy to read source where users can get the information that they are looking for.

Responsive design is a great choice and is the hot new design choice because it makes things easier for everyone involved in using the site. A few steps, like making your site provide local results, choosing shorter keywords, considering analytics, and making your site easy to use for mobile users, can give you a leg up on the competition.

Avasoft Solutions specializes in business website design. With team members located all over the globe, we are ready and waiting to assist you in maximizing your website’s traffic and potential. We offer search engine optimization, social media optimization, pay per click advertising, and complete web design. Contact us today and we’ll help you make your site compatible for mobile users.

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