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Mobile SEO & Responsive Web Design

Posted by Avasoft Team | Posted in Avasoft Service | Posted on 22-04-2013

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As smartphones and tablets begin to take the place of traditional computers, an increased number of web searches are being conducted via mobile devices. How will this fact impact SEO practices? Here are some points to consider when designing SEO for mobile users.

Primarily, it is vital to make your web page compatible for mobile users. Google recommends doing so in these ways:

  • Your web page should be responsive;
  • Your web page should have a sub-domain for mobile users;
  • Your page should provide specific results based on whether information is searched via mobile device or desktop.

Currently, the best option is responsive design. You could also use a separate sub-domain, but that requires that users click on a link redirecting them to a mobile app, and it can be a bit difficult to enact. A responsive design is a simpler path.

Responsive design is the hot ticket right now. Web designers are all looking for ways to design a page that looks fantastic either on a desktop or a mobile device, all while providing the same content to either user. This can be done through the advent of CSS3 Media Queries. This method is easier because it cuts down on the time it takes to create websites for a mobile format. Rather than developing a whole new website for mobile users, the standard desktop content is simply styled to fit a mobile application. This is much easier for website administrators, because you only have one domain and set of content to manage rather than separate domains and contents for desktop and mobile.

This is great news from an SEO standpoint, because the page maintains its original link authority. You don’t have to worry about linking back to another page; this method is streamlined and simple.

So how should responsive design impact your mobile SEO practices?

  1. First of all, it is important to recognize that when users are conducting searches from their mobile devices, they are often doing so because they are on the move. That means that you should provide them with local results. Make sure that Google will recognize your website as an appropriate, local search result.
  2. Also, focus on shorter keywords. When people are searching from a smartphone, they are using a touchscreen and likely won’t go to the trouble to type out a long search term. Keep your keywords brief. Users are also likely to choose the keywords suggested by Google, so find out what those suggestions are and use them.
  3. Check out the Google Mobile section in Web Analytics. This is a great starting point where you can find data that will help you to make small changes to boost your traffic.
  4. Make your mobile website easy for users. If users have to pinch to zoom, they are likely to pass you by. Streamline your design, and skip the heavy graphics. Focus on making your mobile site an easy to read source where users can get the information that they are looking for.

Responsive design is a great choice and is the hot new design choice because it makes things easier for everyone involved in using the site. A few steps, like making your site provide local results, choosing shorter keywords, considering analytics, and making your site easy to use for mobile users, can give you a leg up on the competition.

Avasoft Solutions specializes in business website design. With team members located all over the globe, we are ready and waiting to assist you in maximizing your website’s traffic and potential. We offer search engine optimization, social media optimization, pay per click advertising, and complete web design. Contact us today and we’ll help you make your site compatible for mobile users.

Introducing IFrames for Facebook Social Networking

Posted by Avasoft Team | Posted in Avasoft Service | Posted on 19-04-2011

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Facebook has become one of the best social networking resources for many businesses and professionals. Companies can reach out to hundreds or even thousands of users, sharing information, updates and apps. As of March 11th, 2011 the way apps and pages work on Facebook has been changed, or rather given an update.  Those using the static FBML app will be phased out in favor of IFrames.

Transitioning to IFrames

Users who have FBML or static FBML app components will not be left in the dark. Facebook will continue to support the static FBML app for approximately one year.  This gives those who need to make updates or changes twelve months to develop them. Facebook was quoted as stating that apps and Pages using FBML should “transition to IFrames as soon as possible.”  As of March 11th, no new apps or Pages can be created using FBML.

Search Engine Optimization for your Videos and Images

Posted by Avasoft Team | Posted in Avasoft Service, Site Traffic | Posted on 20-01-2011

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Search engine optimization is very important for anyone who owns a website and wants to see it thrive. If you want to rank well, you must learn how to play the keyword game while providing quality content. Google is becoming smarter and the old methods are not cutting it anymore. Poor search engine optimization practices are being penalized, which means businesses must stay on top of the best methods or suffer the consequences.

One popular approach to search engine optimization is through the use of sitemaps. A sitemap allows search engines to review all content on a site, including video and images. Ever since the first site maps were used in 2005, website owners have been adding them to improve search engine optimization by sharing details about a greater variety of content offered on their site.

What is a Site Map?

Simply stated, a site map is a list of the available pages on a website. These pages are used by search engine crawlers to gather information about that site. The reason site maps are preferred over traditional methods (such as simply accessing the landing page) is their detail for search engine optimization. The site map can include resources available on the site that the crawler may miss. This is especially important for those who wish to perform search engine optimization on a site that has dynamic content.