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Search Quality Highlights: Recent Changes on Google Search

Google is constantly making improving the results it generates for users, and every website owner must stay on top of these changes to make sure that their website continues to perform well in the rankings.  In February there were 40 different changes implemented by the search engine giant.  Here are...

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AI Content vs Human Content: Can AI Replace Humans?

Posted by Avasoft Team | Posted in Content Writing | Posted on 21-11-2018

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According to one survey, as much as 73% of Americans are threatened with the prospect of AI or Artificial Intelligence eliminating jobs, while 23% of them are worried that it will cost them their jobs. There is no doubt that AI will be a huge part of the future of virtually everything, but, will AI replace humans?

AI Content Generation

In the aspect of content marketing, AI already has dipped its hands in the creation of blogs, web pages, and personalized advertising among others. In fact, it is helping marketers cope with the constantly changing market by helping them analyze user data. Here are some roles AI is playing in content marketing.

  • Automatic Content Generation

Simple stories can be created by AI from sports to stock updates. This is done through an algorithm that has been used by companies like Yahoo, Fox, and Associated Press for years!

  • Interaction with Users

If you have heard of Chatbots, then you should know that these are AI in the form of computer programs designed to mimic conversations with real humans. These are used to answer questions in real time to make pages look more responsive or even flaunt promotional content. This is seen as a positive step towards customer support.

  • Customized New Feeds

This is widely used in social networks to allow users to see posts or contents that they are interested in. The process involves analyzing hundreds of variables to help predict what the user wants or is interested in. The algorithm works with significantly amazing accuracy.

  • Predictive Intelligence

AI can help increase efficiency of businesses by understanding customer wants and needs. It also helps in identifying potential buyers to make the sales process faster and more profitable. The information is used mostly to enhance engagement and target specific buyer markets.

  • Creation and Sharing of Content

Regularly sharing relevant and engaging content becomes easier with AI. This supports the goal of moving prospective customers from the awareness stage to the buying stage in order to move more products. The algorithm takes charge of the collection of data from the target market to the point where advertisement is welcomed.

  • Excellent Customer Experience

Finally, perhaps one of the greatest contributions of AI is helping understand the buying market. This allows companies to respond better and deliver higher quality services in almost no time at all. The result is a greatly satisfied customer.

Remaining Valuable

With all of these delivered by AI, will human participation simply die? Not exactly, because despite the emergence of Natural Language Generation (NLG) technology, content creation of humans will still find its niche. Let’s check out some of the competition, shall we?

  • Heliograf

The Washington Post makes use of this proprietary in-house technology to free up the time of writers rather than replace them. By 2017 the AI has been responsible for creating around 850 articles from football games to automated earnings coverage. This AI remains proprietary to date.

  • Quill

Narrative Science developed this to automatically communicate relevant information. Supposedly it is capable of carrying out complex tasks without requiring huge computing power. It can generate focused, relevant, and insightful analysis using human or machine compiled data. Quill can produce around 100,000 stories for about $70,000 a year.

  • Wordsmith

The Associated Press, which is considered as one of the biggest news conglomerate in the world, relies on AI in publishing articles. The articles covered college, sports to financial reports by relying on human instructions. When given the right information, articles can be done in a few seconds, but just how much it would cost? Your guess is as good as mine.

Irreplaceable Humans

Despite all the fuss and hype about AI, the time for the machines to take over is not yet here. Believe it or not, we still have the upper hand even when it comes to content marketing even if our AI counterparts seem so sophisticated. Why?

  • Human Touch

No matter how complex the programming is, at this point in time, no machine can yet come close to the human touch. The wealth of emotions that a human can place into a story can vary distinctly based on the meaningful experiences of the writer.

  • Expensive

Unlike humans who are open to negotiations, the cost of using AI can be quite expensive. This means that unless you have the “means”, access to the perks of the technology may just be out of reach. Of course, there are affordable technological options, but, as with anything else, you get what you pay for. So a dollars’ worth of technology may give you something that is not even worth the paper it is written on.

  • Relatable

The readers and target markets remain human. So unless your company is selling to some androids or cyborgs, then relating to how AI creates contents may be a bit difficult to do. Communicating with the target market must be done on their level, so you still need a human to make humans feel the urge to buy. Being able to relate to what is being written has such an incredibly powerful impact to literally move people.

We also cannot lose sight of the fact that there are still some instances wherein AI contents may be technically correct, but so awkwardly worded that it fails to communicate the intended message. Currently, without human guidance, well written contents can easily turn offensive when left unchecked.

So, even if you feel you are outmatched, have no fear, the AI invasion isn’t here yet. This means you still have time to spice up your game and remain the boss by becoming the human editor of AI written content.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Have We Been Wrong about Panda All Along?

Posted by Avasoft Team | Posted in Content Writing | Posted on 19-11-2015

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SEO was built on short spammy articles stuffed with keywords back in the day. Now everyone knows that short articles of poor quality and articles with duplicate content will crush a website. But will they actually? While every SEO guru out there acts sure that they know quality writing matters, nothing is certain in the land of search engine optimization and the Panda update isn’t just about short articles or duplicate content. There’s a lot more that you have to understand.

Duplicate Content: It’s on Everyone’s Mind

The Moz Q&A has more than 1800 pages talking about duplicate content, so it’s pretty clear that it’s an issue webmasters all over the world are worried about. At a recent Google hangout John Mueller admitted that most websites have duplicate content in one form or another, and he stated that duplicate content doesn’t really have a negative impact on the rankings of the site. Rather, Google simply selects the page with the best content, even if it’s one of seven duplicates.

While duplicate content is an issue, it’s not nearly the massive problem that some website owners make it out to be. I’m not going to tell you how to take care of your duplicate content problems, because there is a pretty comprehensive Google guide on the matter here.

It’s important to try and make all of your content unique, but you shouldn’t stress about having more than one of the same description around your website, or about advertising a product in multiple locations. You’re going to end up with some duplicate content no matter how hard you try, but you should be alright as long as you aren’t blatantly copying the work of other people and passing it off as your own.

Thin Content Shouldn’t Be Removed According to Google

Many gurus suggest that you should take down thin content from your site, or simply add additional words and ideas to those articles to make them longer and more valuable. According to Gary Illyes from Google, you really shouldn’t take thin content down from your site, but instead focus on adding more quality content. In other words, having the thin content isn’t really going to hurt you, it’s just not going to help you that much either. You need the quality content to do well in search, but you can save yourself the time and trouble of removing thin content, because it does offer some value as well.

The more important question to ask yourself when looking at pages on your site is will searchers be happy with the content you’ve presented them with? If you look at a page and you feel like it completely covers the topic that you’re discussing, there isn’t a reason to consider taking the page down or changing it. If you have a lot of pages that barely cover a topic, or don’t cover a large portion of the topic you should consider removing them or improving on them. Taking the time to improve your pages will do the most for your rankings, but taking out very poor pages could help you avoid some Google Panda penalties. If you end up with a very high bounce rate from certain pages, they are the ones that will likely hurt your rankings the most.

Panda is About Quality Pure and Simple

For years Google has been trying to figure out ways to improve search results, and it seems like Panda was finally the change that made all the difference. I think that Panda is about rooting out those top sites around the Internet and feeding more traffic to them.

Many of the sites that were hit by Panda didn’t just suffer from duplicate content or thin content. They lacked what customers were looking for. Some have overly complicated navigation, others have poor shopping carts and some sites simply don’t offer as much helpful information as their competitors.

To figure out how to improve your website for Panda, you should really be figuring out how to make your website more appealing to people. Have experts and non-experts audit your site. Have them look around at yours and several competitors without telling whos site is whos if they don’t already know. Then have them pick their favorite and least favorite and list of reasons why.

It’s this type of problem solving and critical thinking that will sites hit by Panda recover. It’s likely that just adding content or fixing duplication issues isn’t enough to get a website out of a Panda rut. It’s just not that simple. Figuring out how to have all the marks of a leading business is really the only way to get yourself out, and that’s not easy.

An industry leading website:

  • gets a higher click through rate than competitors
  • has a lower bounce rate overall
  • is shared more often on social media
  • engages with users more
  • answers questions more completely

It’s these types of milestones that you want to shoot for if you’re trying to recover your website. Even if you aren’t trying to recover you should get information about your competitors and try to figure out ways to make your website better than theirs. Even if all the work doesn’t improve your rankings in the short term it will leave you with a higher quality website that brings added benefits to you over the long haul.

While there is still no definite criteria for the Panda update, and Google is still rolling out new updates to the algorithm all the time, it looks like some serious website overhauls are what it’s going to take to bring those rankings back up. Stop focusing on minor details like thin content or duplicate content and focus on the big picture. Is your website the best in your niche, or do you have some work to do?

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Strategizing Content to Work Within Panda and Penguin

Posted by Avasoft Team | Posted in Content Writing, Site Traffic | Posted on 18-02-2015

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At the end of 2014, Google released Panda and Penguin, two new updates that are intended to get rid of bad content and spammy links. The penalties for bad content and spammy links can be harsh, so this is a good time to reevaluate your content.

Quality Content

Panda’s update is intended to push websites into providing high-quality content and kick offenders down in SERPs. Panda was originally introduced back in 2011 for the purpose of eliminating low-quality content farms. Back then, content farms were getting pretty good rankings simply because of the volume of content they were producing. However, the quality of the content was crap. Content farms were also keyword-stuffing their content. This got them high search rankings, while the better quality content was being pushed down to page two. Panda played an important role in weeding out content farms and making room for high-quality content on page one. There’s still some bad content out there, though. New updates to Panda are minor tweaks, not major shakeups like we saw in 2011.

The newest update of Panda, Panda 4.1, came out last fall. It affected 3 – 5% of search queries. This update is great news for small and medium sized businesses who have great content and want to boost their search rankings. So how do you know if you have bad content? Here’s what you need to look out for.

  1. Your web content needs to offer value to users. Google is fully committed to giving its users a great experience. If your site is full of boring, useless information, you are providing users with a bad experience and preventing Google from achieving its goals. The next Panda update could be bad news for you.
  2. Your web content should be shifting toward longer form. The trend in the industry is toward longer, more in-depth content. Instead of a 600 word article, go for a more substantial 1200 or 1800 word article. It generates more traffic, and keeps users on your site longer.
  3. Don’t use duplicate content. It isn’t news that duplicate content will earn you a Google penalty, and that continues to be true.
  4. Don’t keyword stuff. The experts have been saying this for years, but people are still doing it. It will get you penalties, and it won’t work.
  5. Use information that is current and relevant. If you are referring to a particular study, then it had better be recent, and the results had better be accurate. Panda will penalize you for outdated or incorrect information.

How to Improve Your Content

  1. Research thoroughly, before you write. Know what your audience wants, and create content that delivers to those wants.
  2. Know what’s trending. Your content should be timely and useful. You need to know what’s trending with your demographic so that you can deliver content that will interest them.
  3. Provide specific examples. Don’t rely on abstract explanations. Instead, give concrete examples or use infographics. Including good links to help your visitors get more information.
  4. Format carefully. This is essential for a good user experience. We tend to skim, not to read closely and thoroughly. Keep this in mind, and make sure that you break up the content with bold headlines and bullet points so that readers can glean information at a glance.
  5. Always proofread. Grammatical errors can actually hurt your search rankings. Even if you manage to sneak into the top search rankings with grammatical errors, it will damage your image in the eyes of your visitors. A visitor won’t take your business seriously if your site is full of spelling mistakes and grammatical errors.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!