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5 Engaging Content Ideas for Your Website

Posted by Avasoft Team | Posted in Content Writing, Site Traffic | Posted on 19-06-2014

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Great content should be the core of your online marketing strategy. After all, that is what represents your business and attracts your audience.

Why Content Matters

There are several reasons that make quality content so important.

  1. High quality content will be highly rated by Google. Your content should be original, valuable, and free of spelling or grammatical errors. This matters because the new algorithms that are in use will rank your content like a human reader would.
  2. High quality content is more likely to be shared. The number one reason that most people use the internet is for social media. If your content is attractive enough that people are inclined to share it, you have the potential to reach a huge audience.
  3. If readers are intrigued by your content, they are more likely to return to your site and subscribe to your mailing lists.

How to Develop Great Content

When it comes to web content, it’s about quality, not quantity. The days of automated article submission tools are long gone. Developing high-quality content is a bit tougher, so use these tips to help you out.

  1. Diversify. Make your content more interesting by using audio, video, infographics, and images.
  2. Schedule some time to work on your web content. Block out the distractions, and give yourself the opportunity to be creative. Think about what your readers will be interested in seeing without worrying about SEO or online marketing yet.
  3. Let other sources inspire you. Talk to other people in your industry and see what you can learn from them. Interact with your audience on social media and see what they have to see. Remember that sometimes you can learn more from listening than you can from talking.
  4. Make your writing web-friendly. You need to take a different approach than you would in print. Use small chunks of valuable information and employ lists and short paragraphs to convey information. Formats such as top lists, product reviews, and how-to guides are great options.
  5. Publish consistently. You should be able to offer new information to your readers when they come back to visit. Don’t go overboard, though. Remember that quality is more important than quantity.

Ideas for Engaging Content

Once you’ve spent a fair amount of time writing content, it can get pretty dry. You may be in need of some inspiration. Check out these ideas for creating engaging content.

  1. FAQs: The frequently asked questions (FAQs) section of your site is essential. It does just what the name implies – it lists the questions that customers often ask and gives the answers to those questions. The FAQ section is very helpful to your audience, because it can answer most of their questions at a glance.
  2. Tips: Tips are a great way to show your expertise in your field. They also make great bait for sharing.
  3. Outlines: An outline of the basics of a particular field is a good way to give an overview of a topic to your audience. When a complicated topic is gaining attention in the media, take the opportunity to simplify it for your readers.
  4. Quizzes: Quizzes catch your readers’ eyes because they are fun. How many online quizzes have you taken recently? Many websites have entire sections devoted to quizzes, and you should consider using them on your site, too.
  5. Live Video: Live video is a great way to interact with your audience and become engaged. You can use a service like Google Hangout to share content and have a discussion with your audience.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

7 Key Elements to Content Success

Posted by Avasoft Team | Posted in Content Writing, Site Traffic | Posted on 19-11-2013

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You can create high-quality content for your website that reaches a wide audience. Use these seven keys to content success.

Be Unique

The most important thing about your content is that it needs to be unique and fresh and different from everything else out there. If you are using content that is duplicate or stale, you aren’t adding any value to your page. Be strategic in your keyword use. You can optimize your page by using keywords, but don’t overdo it. A page that is stuffed with keywords will look like spam, and that is never a good thing.

Focus on Your Audience

Unique content is important and exciting, but don’t get so caught up in the content that you fail to deliver it to the right audience. Quality content that is not properly delivered to a receptive audience is wasted; you won’t reach the masses that you’d hoped to reach. The key here is to do plenty of research. Try out some target sites, and see if you get any positive responses. Armed with that feedback, you can tweak your content to reach your intended audience. When you do tap into the right audience, your content will get shared and continue to reach a growing group of readers.

Make Use of Social Media

Social media is a valuable tool; it allows you to reach a broader audience than just about any other outlet. You share your content on social media, and the network of users does the rest of the work for you. Don’t limit yourself to one or two social media sites. Make use of Facebook, Twitter, Google+, Pinterest, Instagram, and more. If you don’t want to manage each individual site, sign up for HootSuite, and they will deliver your updates to all of these sites.

Employ Video

Your content doesn’t have to be strictly text. You can employ video for a fresh spin on things. It gives you plenty of room to be creative, and it’s pretty easy to share. You can create your own YouTube channel and post a series of videos. The key to using video successfully is making sure that is accessible by a variety of devices. It should also be interactive and easy to share. You want to make sure that viewers can propel your video forward, which means that they have to be able to watch it without getting an error message on their screen.

Assign Content to a Brand

You can assign content to a brand using rel=publisher from Google. This allows you to attach your logo to your content, so readers can make the connection. This will improve your visibility and exposure.

Interact with Readers

When readers comment on your content, you should view this is an opportunity to engage and network with them. Those readers could be bloggers, online marketing specialists, or others who have valuable feedback to provide. Try chatting with them or starting a Google+ hangout. You could gain some valuable information through this informal conversation.

Use Embedded Codes

When you use embedded codes, you make it easier for readers to upload your content. Of course, this is a good thing, because you want more people to share your work. You can use an embed code generator to do so, like the one offered by SEO Gadget. It’s quite easy to set up.

Following these tips will help you to reach a wider audience and improve your visibility.

If you need help with content for SEO, let Avasoft Solutions help you. We offer search engine optimization, social media optimization, pay per click advertising, and complete web design. Contact us today!

Back to Basics with Keyword Research & Content Creation

Posted by Avasoft Team | Posted in Content Writing | Posted on 18-02-2013

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Do you feel like your SEO work is hitting a dead end?  After a while, you may see your results begin to fizzle out.  If that is the case, it may be time to re-evaluate your strategy and return to SEO basics. Try these simple strategies for SEO success.

Don’t limit your SEO articles to broad keywords.

The broader the keyword, the more results you will get, which means more competition. Therefore, a broad keyword may not necessarily bring you a lot of business.  Do some research and determine what specific keywords will get you results.  For example, rather than using a broad keyword like swimsuit, try specific keywords like girls racing swimsuit or plus size swimsuit.  You can even identify specific products in your keyword, like girls Speedo racing suit size 28.  These specific keywords will generate sales. Choose a specific keyword, test it out, and focus on generating search results.

Do Keyword Research For Product Categories & Specific Products
You can get started by using a tool like Google AdWords to help you research what specific products people are looking for. This may mean a large list of products, so begin in order of importance. You can use this information to improve your page content and HTML page title. Then add creative new content on both category pages and product pages.

Give Your E-commerce Site Personality & Build Trust

One valuable, yet often overlooked tip is to use your site to build trust with the online shopper. Ideally, your keywords will lead new customers to your website who have not purchased from your site before. You have to question what will motivate that shopper to buy a product from you rather than from any other site on the internet. If your high-ranking search results due to well-chosen keywords have brought customers to your website, you must now convince them that this is the place to actually make their purchase.

You need to instill confidence in the shopper that you are a trustworthy, reliable merchant from whom they should feel comfortable making a purchase. That can be difficult to express through a website, but there are a few ways to do it. Start by making sure that your site looks professional. Shoppers want to know that this is a legitimate business—not a hastily cobbled together site that may or may not be legitimate.

Your site should also be easy to navigate and use. If a potential buyer can’t find what they are looking for or the checkout process is difficult, they are likely to move on to the next site in their search results.

Increase Page Strength

A mission statement or value statement can also help to convey a feeling of trust to shoppers and let them know that yours is a business with integrity. In addition, testimonials from other customers lend credence.

A clear and generous return policy is a must for a successful online sale. Credentials indicating the security of making payments on your website are mandatory, as well. RPS should be able to increase its business from both search results and other referral sites by focusing on improving their link popularity and social media engagement.

Avasoft Solutions will help bring your website’s keyword research up to date. As a full service web design company, we understand all aspects of SEO and web design. We know how important usability of your website is and how to use that along with your targeted keywords to help your website rise through the search engine rankings. We offer search engine optimization, social media optimization, and pay per click advertising as well. No matter what kind of website or business you have, Avasoft Solutions can help you maximize traffic and convert that traffic into sales. Call Avasoft Solutions today to learn more about quality web design at an affordable cost.