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Visual and Voice Search are taking the Role of SEO and Its Impact

Posted by Avasoft Team | Posted in Site Traffic | Posted on 29-05-2019

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Considering that everything related to search engines is dynamic, the current world is now slowly shifting towards the use of voice and visual search. This might sound strange, but yes, it has taken top notch technological innovations. The adoption of voice and visual search related engines has further revolutionized the engagement between the audiences and other users to be more meaningful. Every stage of online search has become a success as well as totally efficient.

What Facts Show Voice and Visual Search Efficiency?

From a survey done by Slyce.it, it is clear that approximately 74% of the shoppers who have once used both text-based search and visual and voice-related searches have expressed the fact that; text-based searches are not as efficient when it comes to searching for a product online. From this fact, it is vivid that voice and visual search has revolutionized the way customers search for products online.

With visual and voice search, the visual search algorithm has made it possible for a customer view products online and based on that view, other extensive range of related products will be availed. On the other hand, voice search has made it possible for customers to use their voice commands in prompting search algorithms to direct them to products they need. Voice and visual search are said to be efficient basically because of the idea that they are able to detect psychological and physical needs of shoppers online.

On the other hand, Slyce.it further exposes the fact that visual information transmitted to the brain can be processed 60,000 times faster as compared to information kept in terms of text. What do we accrue from such a finding? First, we can see that visual information search can be processed faster hence the need to move from text-based information to visual based information as far as the need to search for products online is a concern.

Considering that 67% of consumers affirm that the quality of product images presented online is the basis of choosing and buying the right product; one could conclude that visual searches are more efficient only when the images presented are visually clear and easy to purchase. Thanks to the development of visual and voice search technology.

What is the Essence of Visual Search?

Most of the users online may not be in a good position to tell the secret behind visual search and the search engines related to them. However, we will explore how visual search has revolutionize on how customers or online visitors can use an image to find a related image online. Unlike the ancient method of inputting a URL associated to an image so as to generate result, the current generation has taken into consideration the use of a camera to discover a product. The ability to discover a product is what has led to the use of the image taken by the camera as the search query. With this move, online visitors or customer are no longer struggling to define and image so as to accrue the right results.

How to Enhance an Optimal Visual Search Results

In order to ensure that you land on the right product that matches your needs and intentions, the first thing that you need to do is to avail a variety of images to the web. This should be related to each product and topic page if need be. Secondly, you need to optimize the images for a specific web so that swift load can be as efficient as possible. Raster images plus a massage crucial for enhancing CTA (call to action) should be availed as well. Here, the photo you have uploaded need to be clear and more appealing.

Search images should however be hosted only on those pages that are authoritative and have the ability to response to specific intentions presented by the users. In order to uphold the level of efficiency as possible, site hierarchy should enhanced by a range of connected internal links. Furthermore, the image stock should be made in such a way that they are identical to the other images in your image list. Keeping an eye on image search traffic will be crucial so that as to cater the demand associated with image search.

How to Ensure and Optimal Voice Search

Voices search has had a great impact as compared to visual related searches. In that case, in order to develop an optimal voice search, here are some tips that would make your voice search more efficient than before.

Firstly, there should be concise headlines that are closely associated with speech structured data. This makes it possible for users to search elements online based on that specific information.

Secondly, there is a need to break text in search a way that they can be spoken. That means we need to convert text to speech or something that can be spoken.

Thirdly, for optimal search results the speakable data structure should be about two or three sentences; each taking 20 to 30 second when spoken.

Visual and Voice search has taken the SEO role on another level, so it might be a good time to consider optimizing your website with these new features to improve your SEO efforts and get your site to rank higher.

Say Hello to Google Discover: Advantages for Optimizing Content

Posted by Avasoft Team | Posted in Site Traffic | Posted on 23-01-2019

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Basically, Google Discover is the transformation of Google Feed. It is the company’s own take on social media feeds to encourage brands to focus on content quality in generating audience engagement. To help your audience be updated on stories that matter most, you need to be optimized for Google Discover. How?

Discovering the Feed

One of the most important things to understand with the feature is that it is based off the browser history of the user. It is a combination of machine learning and indicated interests. However, instead of waiting for the user to make a search, Google Discover provides users information before the search is started.

This is an attempt to make searching seamless, which by current indications seems to be working as shown by the more than 800 million users. As a step up, Google Discover has been redone with a new look to give emphasis on visual content. More evergreen content will also be featured based on user search history and experience.

More control has also been added with the Discover homepage accessible from all google.com mobile browsers.

Discover Optimizing

With the major shift on how search engines will be used, topic relevance becomes highly important. What does this mean for businesses? They have to shift their SEO campaigns to keep their brands competitive.

Keyword optimization is no longer the focus of the game. The great thing though is that not all the rules have changed. How do you optimize for Google Discover?

  • Quality Content – emphasis should be on the creation of high quality content, which answers the needs of readers. This is crucial if you want to be discovered. The principle of using what you and your friends found important in the past will be one of the basis.
  • Engaging Content – quality is obviously not enough. You need to make sure that you will encourage engagement from your target audience. The main difference with this feature is that it relies only on the content that you have engaged with most.
  • Images and Videos –images and visual content will form a huge part of the feeds. Not only should your images be relevant, but, it must be high quality as well. The same goes with every video material that you will put out.
  • New and Evergreen Content – this is a must for every business that wants to make a mark in Discover. Use a mixture of contents that is both fresh and newsworthy. Make room for both so that you can ensure that all of your materials remain evergreen.
  • Trustworthy – content is king, but only if it has integrity. You cannot sacrifice the trustworthiness of your source simply because you want to make it to the feed. There is an entirely new demand for high quality and trustworthy information. In this context, site authority is vital.
  • Languages – not only will you be dealing with multi-platform, but, you must be consciously aware that Discover is available in multiple languages.

Putting it Together

Now you have a bigger picture of the components involved in Google Discover. So how do you put it all together to be prepared to optimize for it? Think of Discover as a platform to show contents that you interact with most of the time. So to be able to optimize, all you have to do is to make sure that those in your target market remain engaged in your contents.

If you succeed in this, then you will have a higher possibility of being shown in the feed. Also, do not cut your current SEO campaign altogether. Most of these still apply to getting higher ranking for SEO. Continue with:

  • Running promoted content ads;
  • Getting engagements;
  • Sending out content in email newsletters; and
  • Promotions, more promotions, and even more promotions.

Although Google Discover seems to have changed some of the rules, most of the Search Engine Results Page ranking and optimization techniques will still reap dividends for you.

To recap, three things to always emphasize on; Quality, Engagement, and Promotion.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Google Core Algorithm Update: How It Affected Websites and Tips to Recover

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-09-2018

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Every SEO expert and webmaster understands the importance of Google updates. This is because the algorithm is responsible for changing the filters, data refreshes, and other alterations that can cause websites to drop in SEO visibility or ranking. How does Google core algorithm affect your websites?

Introduction to Core Update

Google update is the term used for describing the changes that affect how rankings are calculated by the search engine. Updates can be minor or major depending on its impact to the users. The goal is to improve both the relevance and quality of the results returned from user searches.

This is done by focusing on specific features like the ability to counteract spam or identify duplicate contents. Majority of the updates are manually initiated while others form part of the core algorithm of the search engine. The Google core update is part of the search engine itself and is now continuously and automatically rolled out.

There are roughly 600 updates to the algorithm every year with majority of these being done unnoticed by the user. Most of the time these are unannounced as well even in the search engine industry. The most significant by far does not include new features to the core algorithm but only updates the data it uses.

The Effect on Website Owners

Careful calculation is done with every update to the core algorithm to come up with the best ranking possible for search results. Each update tackles specific issues that are related to the way search results are handled.

The Panda update on February 2011 for example was designed to focus on low quality content in websites. The goal is to improve the quality of the search results by the ability to distinguish between what is low quality websites and what is not.

Since January 2016, Google began ranking low quality websites as part of its core algorithm. The huge change in the rankings seen by specialists were linked to the minor updates done on the core algorithm.

 

Comments from webmasters/siteowners, or Google representatives

According to Matt Cutts of Google, “The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs.”

Based on a small independent survey conducted by Barry Schwartz who covers SEO space, the most dramatically affected websites are those related to health.

Tyler Bishop who is a certified publishing partner of Google says, “In my subjective observations, the sites that saw decreases seemed to have relied on several URLs for a large percentage of their traffic and these URLs had not been updated in a while. This may say something about the importance of updating content overtime — even if it is “evergreen”.”

Tips or Efforts to Recover from Dropped Rankings & Traffic

Here are some tips on how to handle drops in rankings and traffic caused by the Google core algorithm update.

  • Penalty Rank Drop
    This is characterized by a huge drop in rankings that usually happens overnight. Penalty drops often demote you 10 to 20 positions. You must realize that algorithmic penalties automatically happen and commonly occurs with rolled out updates.

    Check the Webmaster Tools account to get a clearer picture and better understanding of the rank drop. There should be some type of notifications in the Site Messages to alert you of GoogleBot detected issues.

    Most of the time you can prevent penalty rank drops by continuously tracking links and use special tools that alert you of changes in your link profile.

  • Outranked by Competitor
    If a competitor outranks you, there will only be a slight drop in your rankings. You can even see which competitor has outranked you because other websites will be in the same position as they were before.

    You need to constantly monitor and analyze all competitor sites including social profiles to be updated on what they are doing. When you continuously track main competitors, it will be easier to understand link building strategies they employ giving you a heads up on their next possible moves. Adapt your own strategies accordingly.

  • On-Page Issue
    Drops in rankings and traffic can also be caused by on-page issues. The result is either a noticeable drop in the rankings or there is no growth of your site. This is despite your efforts to consistently create content and build your links.

    The Google Webmaster Tools (GWT) can give you some insights to understand the cause of the problem. HTML Improvements can help in detecting problems associated with tags. The PageSpeed Insights also delivers valuable data on potential problems with your site and suggests way to fix them.

    Prevent this type of issues by extensively using GWT to keep track of your site. Make use of the notifications as well to be updated on everything that is happening with your website.

Now you have a better understanding of how Google core algorithm updates can affect your websites.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!