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5 Tricks to Boost Your Website Lead Generation Efforts

Posted by Avasoft Team | Posted in Sales Conversion, Site Traffic | Posted on 19-05-2017

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It’s amazing how much power the internet gives to consumers to find products for themselves and to learn all that they want to know about a particular product. It used to be the job of a marketer to explain a new product and make sure people wanted to buy it. Now it’s more about getting noticed enough that people can realize what you have to offer themselves. Getting noticed today all comes down to successful lead generation, which is an important skill that we’re going to touch on down below.

Here are five tips that will help a marketer more successfully generate leads for a website. Some are obvious while others will get you thinking about missed opportunities that you could be capitalizing on. Read through them all and put them into practice right away to hopefully start boosting your site and being more successful as a modern-day business owner.

Position Your Call to Actions with Care

Most people understand that the call to action on a website is pretty important. That’s because it’s the trigger that gets people to make a specific decision, and it ultimately results in the profit for you or the other benefit that you are going for. With that said, few people take the time to really maximize their call to action. They don’t think about making adjustments to what it says or where it’s positioned, and that’s a huge mistake. The best way that you can improve your success quickly is to place the call to action in a location that’s going to be seen by visitors naturally.

According to careful studies people read websites in an F-shaped pattern by starting in the top left corner of the page and then scanning along the edge until reading more in the middle of the page and then scanning down the rest. Take care to position the CTAs at the top of the page in the left and then again at the middle of the page to make the most of them. This should improve your results over time and make your site more successful.

Celebrate New Features with a Launch Post and Follow up Blogs

One of the worst things that you can do as the owner of a website is to undersell one of the new services or features that you have to offer. So whether you are launching a product, adding a new feature to the site, or just changing the way that you do things, take the time to put together a flashy launch post celebrating what you are doing and explaining why it’s a positive change for your visitors. After you get the launch post in place, take some time to create additional blog posts about the change as well and link them all back to the launch post. New features are an opportunity to bring in more business and grow your site, so leverage it as much as possible with these posts.

Direct Visitors with Strong Anchor Text

You might assume that graphical links are what most visitors gravitate towards, but generally that’s not the case. It’s very common for visitors to click on anchor text, or text links in your blog post or web content instead of a banner or graphical link that you’re currently using. That’s because browsers have become ad-blind, and they actually overlook graphics most of the time. To keep your CTA from being overlooked, it’s vital that you put it into a well-formatted anchor text as well. Put the anchor up near the top of your page, make it large enough that it stands out from the other text and make sure that it includes your most effective message. Doing all this will help boost your conversion rates over time.

Use Pop ups Responsibly

Pop up messages are a good way to engage with website visitors, but only when used properly. The last thing you want to do is annoy your visitor, because he or she will leave immediately. A pop up positioned the right way will feel beneficial to the visitor, rather than like an interruption. Make sure that the pop up or slider is very relevant to the current page on your site, and that it only activates when it’s clear the visitor is interested in the page to begin with. If you take these steps you should be able to create a more pleasant user experience for new visitors to your website.

Leverage Social Media to Bring in More Leads

 

Social media is a powerful tool for increasing your brand awareness, but it’s also a pretty easy way to bring in new leads to your business site. Rely on regular customer interaction on social sites to help brand your site and to draw attention to changes that are happening. Celebrate new posts or resources that the site has to offer with your social posts. Also try doing fun activities like contests to encourage people to take a look at your site and to become more familiar with what you have to offer. When used properly, social media can have a major impact on the success of your website.

Lead generation is one of the most valuable skills that a website owner and a modern-business owner can understand. Hopefully the five tips above can help you effectively bring more leads to your website and be more successful overall.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Mobile Devices are Central to Most Local Searches: Optimize for Both

Posted by Avasoft Team | Posted in Site Traffic | Posted on 17-03-2017

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Most businesses recognize that mobile traffic is important today. After all, there are more mobile searches each year than desktop searches now. What they may not be realizing, is that the majority of local searches are being performed with mobile devices. That means, if you’re trying to interact with the local community, you need to optimize for mobile as much as possible.

If you aren’t showing up in mobile search, you’re missing out on most of the mobile traffic opportunities, and that’s hurting your business. Here’s what you can do to change that, and make sure your company shows up for local searches on mobile devices.

Focus on Short and Simple Keywords

Long tail keywords are easier to rank for, and they’re what most small businesses are optimizing for today. The problem with that is most mobile users aren’t typing in long-tail keywords. They are sticking with short and simple phrases. That means, you need to focus on short and simple as well, even if that means more competition. Create landing pages optimized for the short keywords that mobile users are searching for, which brings me to my next point.

Optimize for Mobile Keywords Specifically

There’s a difference between mobile and desktop keywords, and it’s up to you to find out what phrases mobile users are searching for. Ask people what they would enter into their phones to find your business and make a list of those responses. You can get more detailed mobile information if you regularly run Adwords campaigns as well. Look at the Search Terms report, and filter it for mobile users to see what terms led them to your ads on mobile. These terms won’t serve as a full keyword list, but will give you an idea of which terms you should be aiming for and which you should be avoiding. Chances are good that you’ll notice a pattern developing with your visitors that you can take advantage of or model your other keywords after.

Optimize Your Content for Mobile

When trying to rank for desktop searches, long content gets priority. That’s not the case as much with mobile rankings, and even if it is, long content isn’t the way to go. Mobile users won’t read long pages and will navigate away. You need short, clear, attention grabbing pages instead. Focus on optimized content that has the necessary keywords, but that is short and to the point with all the key information.

Theme Paid Ads around a Local Area

Paid advertising is often the best way to take a business to the next level, but you’ll fail if you don’t seem local in the ad. Make sure to list a number with the local area code, provide information that makes it clear you are from the area, and drive home that you are nearby and ready to help. Showing you are a national company is the easiest way to scare off customers that want immediate help.

Add in Local Mobile Extensions

In your mobile ads, add extensions like click-to-call and links to your contact-us, or services pages. By adding these simple extensions, mobile users can reach out to your company faster. This will improve your conversion rate dramatically, and make your paid ads more profitable.

Test Promoted Pins

Another way you can stand out in the local market is with promoted pins on Google Maps. For a small fee you can have your logo added to a Google Maps page. This draws users in and should increase the interest you get on the map page.

Local search happens on mobile devices more than anywhere else, and mobile searches are almost always what results in a purchase. By following these steps, you can improve your success with local search, by getting all those mobile users on board.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

How Can Small Businesses or Websites Compete with Big Players in SEO

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-01-2017

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As the owner of a small business you’re probably intimidated by big businesses and their massive marketing budgets. It might seem impossible to try to go up against them and win, but it’s much more doable than you might think.

Of course big businesses and large websites have some advantages on their side, but small businesses have some unexpected advantages that let them profit over large businesses as well. Learn how to make the most of them for your business.

Big Domains Have Some of the Following Advantages

As a large company there are quite a few advantages that make it easier to rank in the search engine results. Major companies benefit from increased domain authority, a good solid link diversity, a more trustworthy name and more robust finances to make major investments into marketing the business.

A major company will likely have a large website with thousands of pages, and that offers excellent domain authority and trustworthiness that’s going to work well for the search engine. All those pages will help generate some serious backlinks as well and help bolster overall backlink diversity, which is another beneficial thing for search engine rankings.

Major businesses also have plenty of money, meaning they can afford to splurge on paid traffic, special guest post opportunities and huge marketing campaigns that a smaller business simply can’t match. All these benefits don’t mean that it’s impossible to outrank a major company in the search engine results, because that’s just not the case.

The Benefits of a Small Website

Believe it or not there are some real benefits of owning a smaller website as well when it comes to search engine ranking. Small sites don’t have to deal with the roadblocks that stall out the huge ones run by large corporations.

As the owner of a small site you’ll likely have complete creative control and you’ll be in charge of changes made to your website. You’ll be able to quickly go from one marketing focus to another and test out creative ideas that you believe will work.

It’s easy to experiment with a small website, and it’s possible to run many different experiments in the timeframe that a large site might have only done a single experiment. That means you can effectively figure out what works faster than a major company can, and run your website more efficiently overall because of it.

As a small website you can also focus more closely than a big company site can. You can narrow the site in on one or two specific topics and cover them much more in-depth than that large website ever did. This will help create loyal customers that you can depend on, and it’s going to give you the edge in your specific niche. You’ll seem more authentic, and many people will rely on you over the other business, even if it’s in the same niche.

How to Compete Effectively

Now that you know what your main advantages are, it’s time to use them to effectively compete against those mammoth websites out there. Rely on these simple steps to help give you the edge you need to be successful.

Hyper-focused Keywords

Many large sites aren’t willing to focus on the smaller and more specific keywords. This should be your main focus with the smaller site. Try to rank for those smaller keywords that a big business isn’t going to waste time on. You’ll get fewer searches for each one, but you’ll rank for them quickly and you’ll have a nice surge of traffic coming in before you know it from your efforts.

Use Critical or Comparison Keywords

If you haven’t noticed, major companies avoid comparing themselves to other companies most of the time, and they aren’t critical of one another either. These same companies often don’t rate different products or services either, because they probably have a relationship with several products from each sector. That’s not a constraint that you’ll have to deal with. That means you are free to pick keywords rating products, compare one product to another and be as critical as you would like of a product. These keywords tend to do very well, and you can pick up serious traffic by going somewhere that the large companies aren’t willing to go.

Build More Relationships

Major businesses deal with far too many customers to build strong relationships with many of them. As the owner of a smaller business it’s not too difficult to interact with the customers and make a good name for yourself with customer relations. Try to be friendly and build up a good community around your company. All the chatting will help you rank better, create backlinks for you and probably result in some business as well.

Be an Expert in one thing

A big website is an expert in many different things, but that’s not the approach that you should take. Instead of trying to be good at everything, you should just go for one specific thing and try to be the very best at it. That might mean focusing in on mountain bikes, or even mountain bike tires, while Gander Mountain has to focus on all the different types of sporting goods. You can create much more focused content on mountain bikes than Gander Mountain can, and you’ll actually end up having more authority on the matter, making it easier for you to profit from search for mountain bikes.

It can be intimidating going up against a huge company, but you’re actually a lot better off than you think. The next time you’re worried about outranking one of these companies, just consider the tips up above and start working toward a more successful business.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!