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How Can Small Businesses or Websites Compete with Big Players in SEO

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-01-2017

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As the owner of a small business you’re probably intimidated by big businesses and their massive marketing budgets. It might seem impossible to try to go up against them and win, but it’s much more doable than you might think.

Of course big businesses and large websites have some advantages on their side, but small businesses have some unexpected advantages that let them profit over large businesses as well. Learn how to make the most of them for your business.

Big Domains Have Some of the Following Advantages

As a large company there are quite a few advantages that make it easier to rank in the search engine results. Major companies benefit from increased domain authority, a good solid link diversity, a more trustworthy name and more robust finances to make major investments into marketing the business.

A major company will likely have a large website with thousands of pages, and that offers excellent domain authority and trustworthiness that’s going to work well for the search engine. All those pages will help generate some serious backlinks as well and help bolster overall backlink diversity, which is another beneficial thing for search engine rankings.

Major businesses also have plenty of money, meaning they can afford to splurge on paid traffic, special guest post opportunities and huge marketing campaigns that a smaller business simply can’t match. All these benefits don’t mean that it’s impossible to outrank a major company in the search engine results, because that’s just not the case.

The Benefits of a Small Website

Believe it or not there are some real benefits of owning a smaller website as well when it comes to search engine ranking. Small sites don’t have to deal with the roadblocks that stall out the huge ones run by large corporations.

As the owner of a small site you’ll likely have complete creative control and you’ll be in charge of changes made to your website. You’ll be able to quickly go from one marketing focus to another and test out creative ideas that you believe will work.

It’s easy to experiment with a small website, and it’s possible to run many different experiments in the timeframe that a large site might have only done a single experiment. That means you can effectively figure out what works faster than a major company can, and run your website more efficiently overall because of it.

As a small website you can also focus more closely than a big company site can. You can narrow the site in on one or two specific topics and cover them much more in-depth than that large website ever did. This will help create loyal customers that you can depend on, and it’s going to give you the edge in your specific niche. You’ll seem more authentic, and many people will rely on you over the other business, even if it’s in the same niche.

How to Compete Effectively

Now that you know what your main advantages are, it’s time to use them to effectively compete against those mammoth websites out there. Rely on these simple steps to help give you the edge you need to be successful.

Hyper-focused Keywords

Many large sites aren’t willing to focus on the smaller and more specific keywords. This should be your main focus with the smaller site. Try to rank for those smaller keywords that a big business isn’t going to waste time on. You’ll get fewer searches for each one, but you’ll rank for them quickly and you’ll have a nice surge of traffic coming in before you know it from your efforts.

Use Critical or Comparison Keywords

If you haven’t noticed, major companies avoid comparing themselves to other companies most of the time, and they aren’t critical of one another either. These same companies often don’t rate different products or services either, because they probably have a relationship with several products from each sector. That’s not a constraint that you’ll have to deal with. That means you are free to pick keywords rating products, compare one product to another and be as critical as you would like of a product. These keywords tend to do very well, and you can pick up serious traffic by going somewhere that the large companies aren’t willing to go.

Build More Relationships

Major businesses deal with far too many customers to build strong relationships with many of them. As the owner of a smaller business it’s not too difficult to interact with the customers and make a good name for yourself with customer relations. Try to be friendly and build up a good community around your company. All the chatting will help you rank better, create backlinks for you and probably result in some business as well.

Be an Expert in one thing

A big website is an expert in many different things, but that’s not the approach that you should take. Instead of trying to be good at everything, you should just go for one specific thing and try to be the very best at it. That might mean focusing in on mountain bikes, or even mountain bike tires, while Gander Mountain has to focus on all the different types of sporting goods. You can create much more focused content on mountain bikes than Gander Mountain can, and you’ll actually end up having more authority on the matter, making it easier for you to profit from search for mountain bikes.

It can be intimidating going up against a huge company, but you’re actually a lot better off than you think. The next time you’re worried about outranking one of these companies, just consider the tips up above and start working toward a more successful business.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Simple Steps to Improve Your Site Rankings and Quality Overall

Posted by Avasoft Team | Posted in Site Traffic | Posted on 18-11-2016

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Getting a website to rank isn’t as hard as it seems, but many people are still taking the wrong approach when it comes to building a site. It’s a mistake to try to use tricks to get Google’s attention. Instead you have to focus on building a quality foundation, and making a good impression to the search engine with careful improvements to your site. Here’s an overview of the best ways to enhance your site to ensure that you rank well in the world’s most popular search engine.

Relevance and Quality

The top sites on the internet today are highly relevant for their chosen topic, while also offering quality information. It’s important to be highly relevant for specific information, and to provide in-depth articles and videos about that specific data. That’s the way to create a site that will rank well, and to build a site that people enjoy using in general.

Create a Trustworthy Site

Another way to boost your site rankings is to prove that you have a trustworthy website. To do this you have to show that people enjoy using your site and that they value it. There are two different ways to do this. Backlinks and reviews. Try to get customers to leave you reviews on your site itself, and outside review sites to really enhance your company image.

Also work hard to obtain some high PR backlinks. There are different methods to obtain quality backlinks, but having just a few can make your website stand out and improve your rankings dramatically.

Streamline Your Internal Links

When visitors come to your site and read four or five different pages, it makes your site look good. When they go to your site and leave after reading the current page, it makes you look bad. Try to recommend additional pages, split up content over several pages, and improve your internal linking to help get visitors to go to multiple pages. This is a good way to improve your rankings overall.

Produce Interesting Content

Another key factor that Google pays attention to is how long visitors remain at your site. If people are staying for lengthy periods you’ll enjoy higher rankings and get preferred treatment over other websites. That’s why you need to focus on exciting content that actively engages users. Go with videos along with text whenever possible, because visitors will watch videos longer than they will read through content. Also focus on pictures, catchy headlines and bolded content to help keep the attention of visitors.

Cut the Dead Weight

Every mid to large-sized website is carrying around some dead weight. There are pages that don’t get any visitors, or pages that simply aren’t relevant to what you’re business is trying to achieve. Take that Christmas party page for instance. Sure it was a convenient way to let employees know about the party, but it’s not doing anything for your business.

Google looks at all those pages along with the high quality ones and forms an average of your overall quality. Imagine that each of your pages is a runner, and the quality runners are Olympic sprinters, while that Christmas party page is your overweight friend trying to get back into shape. If there are too many overweight friends participating in the race, the overall time average is certainly going to be much slower. That’s the same with your website. Too many irrelevant, or low quality pages, and your rank suffers tremendously. Do yourself a favor and cut the fat, and stick with the lean quality meat of your site.

Not only will this make your site look nicer and improve the user experience of your visitors, but it’s going to make you look better to Google and other search engines as well, which will likely result in an index boost in the future.

Getting a top search engine ranking isn’t something that you’ll do overnight, but it is possible no matter what your site is. Just focus on improving all these elements, and eventually you’ll start ranking for search terms.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

The State of Local SEO & Where to Focus Now

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-10-2016

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It was really common, even just a few years ago, for many business owners to know nothing or very little about SEO. While that’s still common with some businesses, the number of businesses that have begun putting a real effort toward ranking in search engine results, has gone up dramatically. That means that as a business owner trying to rank for local search terms, you have to work harder and smarter now than you have before. Since more people are trying, you have to try even harder, or simply focus on the most important ranking factors in order to achieve a higher position in the search results.

To help you understand local SEO a bit better, and what is working and what is not, we have some quick guidelines for you based on information included in a study conducted by Local SEO Guide and PlacesScout.com. The study relies on a lot of good quality information and actually gives us some substance to base our recommendations on.

Reviews are Very Important

A quick look at the data by the study, shows that reviews are very important to ranking for a local SEO term. People are relying on reviews more and more to pick out businesses to work with, and that means that it makes a lot of sense for your company to work on getting good quality reviews out there. Try to encourage reviews on platforms like Yelp, and others online, and also consider creating a review section for your own website. With more reviews you’ll tend to get more clicks and receive a larger portion of the business overall, which is what all owners are looking for.

To help encourage your customers to leave you a review, you should follow up with them in the future asking for a review specifically. You can even send along a link to the review page that a customer needs to visit to leave you one. Heck, you can even add an incentive to leave a review such as a prize drawing or something else to help encourage user action.

Backlinks are Still Important

There are plenty of gurus in 2016 that claim backlinks are dead and that you shouldn’t be wasting your time with them while trying to rank for local SEO. That’s simply not the case, and the study conducted by Local SEO Guide and PlaceScout.com adds a bit of proof that says otherwise.

The study shows that sites with a higher Magestic AC rating seemed to rank better in the search results. Magestic SEO is a SEO tool and a backlink tool that helps you figure out how to improve your rankings. Anyway, most of the factors that determine how high or low of a Magestic AC rating a site gets are tied to backlinks specifically. That means, it makes a whole lot of sense to work on getting good quality backlinks on your site.

Just be careful not to make the mistake of just going for any backlinks. You want to try to obtain high quality backlinks for your site, even if that means getting just a few decent links to your site over time. That’s much more beneficial than getting a large number of low quality links.

Focus on Usability

Building a user-friendly website makes a lot of sense concerning the customers themselves, but it also makes sense from an SEO point of view. That’s because Google is getting better at looking out for sites that are going to offer users a better experience. You need to make sure that your site is clean, easy to navigate, and that information is presented clearly and immediately. Doing so will help you keep customers on your website for more than a second or two. It’s important to get customers to spend more time on your site, because this looks good to Google, and it also looks good when customers click over to another internal page on your site during their visit.

One other thing that you have to think about when it comes to usability is how fast the site loads. There are tools that show you how long it takes Google to load your page, and you can rely on them to gauge how efficient the site is overall. Make sure that your page is loading quickly by Google’s standards, because this will help your local SEO rankings as well.

With more people working hard toward SEO, it’s important to know what to focus on and what you should really worry about improving in your own business website. By focusing in on these three ranking factors, you should be able to increase your results, and you might not even have to increase the amount of effort you put in in order to do it.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!