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Why Google My Business Practitioner Listings are Important

Google My Business is an excellent place to list your company and to gain some recognition locally, but you have to be aware of individual practitioners at your business. If some of your staff have themselves listed as members of your company they could cause potential problems in the future. While searching...

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8 Can’t Miss Off-Page SEO Strategies to Build Your Online Reputation

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-07-2017


Today most major businesses focus on on-page SEO strategies that are going to help their sites become visible in search engines. This is an important marketing tactic that most businesses should at least be trying, but it’s not the only step to building an effective company. Good companies don’t just focus on on-page SEO but also off-page SEO as well. Read on to learn what off-page SEO can do for you and what steps you need to take to boost the off-page SEO of your company specifically.

What Off Page SEO is

Off page SEO is essentially your businesses’ and your website’s reputation and how well it is known on and off the internet. It’s all the things that you do outside of your website itself to help improve the reputation of your company. Off page SEO is even more important to the success of your company over time, and it’s what will make or break your business.

Why it Matters for Your Business

Off page SEO shows whether you have a high quality business or not. Businesses that focus heavily on off-page SEO have excellent reputations, can sell products more easily and build up a following in less time. They also aren’t dependent on just the search engines for their customers, which makes it easier to build a long-term business rather than a company that fails when Google decides to de-rank their pages. Learn effective off-page SEO strategies and you’ll have a more successful company overall.

1. Build Your Brand

Every major company ever realizes the importance of a brand, so why aren’t you actively building a brand as well? Start with a company logo, then figure out what your company stands for and come up with a catchy slogan that fits your company perfectly. Now do everything that you can to get the name and message of your company out there. The more people that know your company name and what you stand for, the better your brand is going to be. This brand will help you sell more products in the future and give you instant recognition.

2. Offer Excellent Customer Service

Over deliver on customer service, every single time. Answer questions promptly, help customers resolve problems quickly, replace products without question. Do all these things and you’ll create loyal customers that talk positively about your company. This is a process that works really well for Amazon and it could work well for you too.

3. Build a Presence on Social Media

Social media is incredibly powerful with its ability to get your name out there into all the people around the internet. You’ll build up your brand by talking to people, and you’ll create a big base of fans that you can market to as well.

4. Know What Customers are Looking For

Take time to really research what your customers are searching for. You need to know what they want, what keywords they are using and what features they are most interested in. This information will help you guide your business, but you’ll have to spend some time looking it all up. Take the time to do proper research and you’ll be rewarded handsomely.

5. Connect with Big Names on Social Media

One of the biggest benefits of staying active on social media is creating opportunities for you to connect with users that have an impressive reach on the platform. There are going to be well-known people online that have thousands of followers. Get these people to like your product enough to recommend it and you’ll get hundreds of customers.

6.  Get Involved on Blogs and Forums

Blog commenting is an old strategy that has recently fallen out of favor because it’s not effective for link-building anymore. That doesn’t mean it isn’t useful though. Visit top forums and blogs relating to your niche and leave thoughtful or helpful comments. Over time you’ll get seen by hundreds or thousands of eyes, and that results in brand awareness and more customers. You can use resources like Quora or Reddit for this purpose as well.

7. Guest Blog for the Relationship

Bloggers can be one of your biggest sources of traffic and a boost to your brand, but only when you form a relationship with the people. Don’t ask a blogger to guest post just for the link. Instead offer something of real value, and try your darn best to make an impression, because this could end up creating real growth opportunities for you in the future.

8. Branch out with Your Content

Stop creating the same old posts and mix things up a bit. Create an audio file and make it available online. Create videos showcasing your product or explaining something. Release press releases, tweet about your brand. Do whatever you have to reach more people, even if that means steering away from your standard content strategy.

Use some or all of these strategies and you’ll build a more successful company. Sure these methods take time, but they’re all about offering quality, creating a good company that you can be proud of and they’re solutions that are for long-term businesses.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

5 Tricks to Boost Your Website Lead Generation Efforts

Posted by Avasoft Team | Posted in Sales Conversion, Site Traffic | Posted on 19-05-2017


It’s amazing how much power the internet gives to consumers to find products for themselves and to learn all that they want to know about a particular product. It used to be the job of a marketer to explain a new product and make sure people wanted to buy it. Now it’s more about getting noticed enough that people can realize what you have to offer themselves. Getting noticed today all comes down to successful lead generation, which is an important skill that we’re going to touch on down below.

Here are five tips that will help a marketer more successfully generate leads for a website. Some are obvious while others will get you thinking about missed opportunities that you could be capitalizing on. Read through them all and put them into practice right away to hopefully start boosting your site and being more successful as a modern-day business owner.

Position Your Call to Actions with Care

Most people understand that the call to action on a website is pretty important. That’s because it’s the trigger that gets people to make a specific decision, and it ultimately results in the profit for you or the other benefit that you are going for. With that said, few people take the time to really maximize their call to action. They don’t think about making adjustments to what it says or where it’s positioned, and that’s a huge mistake. The best way that you can improve your success quickly is to place the call to action in a location that’s going to be seen by visitors naturally.

According to careful studies people read websites in an F-shaped pattern by starting in the top left corner of the page and then scanning along the edge until reading more in the middle of the page and then scanning down the rest. Take care to position the CTAs at the top of the page in the left and then again at the middle of the page to make the most of them. This should improve your results over time and make your site more successful.

Celebrate New Features with a Launch Post and Follow up Blogs

One of the worst things that you can do as the owner of a website is to undersell one of the new services or features that you have to offer. So whether you are launching a product, adding a new feature to the site, or just changing the way that you do things, take the time to put together a flashy launch post celebrating what you are doing and explaining why it’s a positive change for your visitors. After you get the launch post in place, take some time to create additional blog posts about the change as well and link them all back to the launch post. New features are an opportunity to bring in more business and grow your site, so leverage it as much as possible with these posts.

Direct Visitors with Strong Anchor Text

You might assume that graphical links are what most visitors gravitate towards, but generally that’s not the case. It’s very common for visitors to click on anchor text, or text links in your blog post or web content instead of a banner or graphical link that you’re currently using. That’s because browsers have become ad-blind, and they actually overlook graphics most of the time. To keep your CTA from being overlooked, it’s vital that you put it into a well-formatted anchor text as well. Put the anchor up near the top of your page, make it large enough that it stands out from the other text and make sure that it includes your most effective message. Doing all this will help boost your conversion rates over time.

Use Pop ups Responsibly

Pop up messages are a good way to engage with website visitors, but only when used properly. The last thing you want to do is annoy your visitor, because he or she will leave immediately. A pop up positioned the right way will feel beneficial to the visitor, rather than like an interruption. Make sure that the pop up or slider is very relevant to the current page on your site, and that it only activates when it’s clear the visitor is interested in the page to begin with. If you take these steps you should be able to create a more pleasant user experience for new visitors to your website.

Leverage Social Media to Bring in More Leads


Social media is a powerful tool for increasing your brand awareness, but it’s also a pretty easy way to bring in new leads to your business site. Rely on regular customer interaction on social sites to help brand your site and to draw attention to changes that are happening. Celebrate new posts or resources that the site has to offer with your social posts. Also try doing fun activities like contests to encourage people to take a look at your site and to become more familiar with what you have to offer. When used properly, social media can have a major impact on the success of your website.

Lead generation is one of the most valuable skills that a website owner and a modern-business owner can understand. Hopefully the five tips above can help you effectively bring more leads to your website and be more successful overall.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Mobile Devices are Central to Most Local Searches: Optimize for Both

Posted by Avasoft Team | Posted in Site Traffic | Posted on 17-03-2017


Most businesses recognize that mobile traffic is important today. After all, there are more mobile searches each year than desktop searches now. What they may not be realizing, is that the majority of local searches are being performed with mobile devices. That means, if you’re trying to interact with the local community, you need to optimize for mobile as much as possible.

If you aren’t showing up in mobile search, you’re missing out on most of the mobile traffic opportunities, and that’s hurting your business. Here’s what you can do to change that, and make sure your company shows up for local searches on mobile devices.

Focus on Short and Simple Keywords

Long tail keywords are easier to rank for, and they’re what most small businesses are optimizing for today. The problem with that is most mobile users aren’t typing in long-tail keywords. They are sticking with short and simple phrases. That means, you need to focus on short and simple as well, even if that means more competition. Create landing pages optimized for the short keywords that mobile users are searching for, which brings me to my next point.

Optimize for Mobile Keywords Specifically

There’s a difference between mobile and desktop keywords, and it’s up to you to find out what phrases mobile users are searching for. Ask people what they would enter into their phones to find your business and make a list of those responses. You can get more detailed mobile information if you regularly run Adwords campaigns as well. Look at the Search Terms report, and filter it for mobile users to see what terms led them to your ads on mobile. These terms won’t serve as a full keyword list, but will give you an idea of which terms you should be aiming for and which you should be avoiding. Chances are good that you’ll notice a pattern developing with your visitors that you can take advantage of or model your other keywords after.

Optimize Your Content for Mobile

When trying to rank for desktop searches, long content gets priority. That’s not the case as much with mobile rankings, and even if it is, long content isn’t the way to go. Mobile users won’t read long pages and will navigate away. You need short, clear, attention grabbing pages instead. Focus on optimized content that has the necessary keywords, but that is short and to the point with all the key information.

Theme Paid Ads around a Local Area

Paid advertising is often the best way to take a business to the next level, but you’ll fail if you don’t seem local in the ad. Make sure to list a number with the local area code, provide information that makes it clear you are from the area, and drive home that you are nearby and ready to help. Showing you are a national company is the easiest way to scare off customers that want immediate help.

Add in Local Mobile Extensions

In your mobile ads, add extensions like click-to-call and links to your contact-us, or services pages. By adding these simple extensions, mobile users can reach out to your company faster. This will improve your conversion rate dramatically, and make your paid ads more profitable.

Test Promoted Pins

Another way you can stand out in the local market is with promoted pins on Google Maps. For a small fee you can have your logo added to a Google Maps page. This draws users in and should increase the interest you get on the map page.

Local search happens on mobile devices more than anywhere else, and mobile searches are almost always what results in a purchase. By following these steps, you can improve your success with local search, by getting all those mobile users on board.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!