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5 Effective Ways to Protect your Website from Google SEO Penalties

SEO in real time is a worthy tool for facilitating marketing and absolute visibility when it comes to websites. As people struggle to make sure that their sites rank among the best in the web, growing concern are that the Google platform is also on the verge of creating mechanisms where sites will be...

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Can You Increase Keyword Rank Without Any Link Building?

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 18-09-2019

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The short answer for this interesting question is, yes. But we can’t leave it at that, can we? First, we need to understand the definition of “keyword rank” or usually referred to terms like “query” and “positioning”.  Rank infers that there is a position anyone sees and the position is absolute, which isn’t how Google works anymore.

The position of a keyword depends on subtle modifiers that Google used, such as; geolocation, presence of local items like a map and user personalization. Ranking in this sense is but a subset of the concept of positioning.

Keyword refers to a specific string that you entered in the search box and without stop words (the, if, these, etc.) or modifiers. Different from a query which takes these things into account. Google will not return results for words that are not part of your query term, only a close variant to it. In simpler words, keyword is a bit more specific than a query.

So back to the main question. A single site has a set of internal rankings set by Google. The set is made up of hundreds or even thousands of ranking factors. So, any improvements across other factors can have a very big impact on a site’s position.

Knowing this, we can work on specific things to improve the position of a site. So what are the techniques?

Schema

While it is not a direct ranking factor, it determines how pages are shown in certain featured snippets. A good schema will make your site look better. From Google’s point of view, they prefer you use the JSON-LD version. Keep in mind that anything that appears in the schema have to be the same as of what is in the page. If not, Google will consider that as cloaking and some actions might be taken for your site.

Site Crawl and Indexing Improvements

Crawling and indexing are terms used to describe the process of getting your pages to appear in search results. It’s important to know how easy it is for machines to find and explore your site. You can use a tool like Screaming Frog for example to see how well and easy your site is being crawled, or what experts call crawl efficiency.

To improve these, your site must have a clean structure, reliable servers, errorless sitemaps and robots.txt files, optimized site speed. Make sure that you improve all of these important pointers to ensure that your site is fully maximized.

Go Longtail and Low Volume with keywords of your choice

Finding those very niche, specific, low volume keywords can be the key to achieve your goal. You need to do your research to make sure that your keywords have a chance to outrank your competitors.

The term for this is longtail. Lower search volume means less competition. It is much easier to rank compared to the opposite, high search competition. It has been proven that targeting longtail and low volume keywords works really well for new websites.

Customer Reviews

No doubt about it, customer reviews are very powerful for a website. Especially for small businesses that are competing with larger competitors, customer reviews could level the playing field without spending too much money on marketing.

Google always thinks that each positive customer review is a vote for the business and will help the businesses rank higher in search results. Now you need to learn what Google considers with customer reviews; number of starts reviewers gave, any relevant keywords the reviewer used, and the sentiment of the review.

There are still many ways to increase keyword rank without any kind of link building. Don’t forget Content Relevancy & On-Page Optimization.

You will need to optimize headings, inserting keyword in first paragraph, add alt attributes in images, adding captions around the image, create relevant content according to query term, and setting up AMP.

Keep learning and experimenting with your site and soon you’ll see more positive results. But if you compete in a moderate to competitive niche, you won’t be able to stay there long without them, so you should consider doing some link building.

Four Principles to Help Your On-Page SEO Succeed this Year

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 17-06-2016

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We’ve covered off-page SEO heavily, and optimizing for mobile users in 2016, but until now we haven’t really talked about on-page SEO for 2016. It’s not quite as important as it once was, but it’s still a vital part of the SEO recipe. Read over and test out each of the four principles down below, and you’ll be more successful at ranking your webpages, which is the goal right?

Meet the Searcher’s Needs Specifically

Whenever you pick a keyword to add to a page of your website, consider what searchers typing that key phrase are going to be looking for. You want to offer exactly what a searcher hopes to find. Doing so will get the searcher excited and will dramatically improve your success rate of not only getting visitors to the site but getting repeat businesses and improving your SEO ranking.

If the key phrase is “What Fishing Lures Do Bass Prefer?” you don’t know if the searcher is asking about large mouth or small mouth bass. You also don’t know what fishing conditions the searcher is interested in. That’s why you should try and cover all those things in your post, or choose a more specific keyword. It’s important to anticipate what the searcher wants from you. If you do this well you’ll have a low bounce rate, which will help you obtain a higher rank in search engines.

Create a Professional Image

Think about it, anytime that you conduct a search and visit a website you likely form an idea of whether the site you’re visiting is professional or not based on how it looks. Certain sites look really trustworthy, and others you probably want to get off as fast as you got on. It’s important that you do everything you can to make yours look professional.

  • Add testimonials
  • Use references for any facts
  • Rely on seals of approval when you get them
  • Keep the page clean and easy to navigate
  • Rely on a professional sounding domain name

Do most of the above and you’ll create a website that people trust from the moment that they arrive. You want users to feel comfortable and to trust the information that you provide. If you don’t achieve this then you can’t hope to get much value from your website at all.

Incorporate Keywords Wisely

Incorporating keywords on your website is one of the most important things that you can do to rank in search engines today. You probably already know that, but what you might not know is exactly where you should incorporate those keywords to have the greatest impact. Studies show that you want keywords in the title of your page, in the body of your content and in alt attributes around your page.

You also want anchor links pointing back to your website from other sites with the keyword in them and internal links from one page to another that contain the keyword. Any images that you use on your website should contain a keyword in the file name to help you show up in Google image search. Adding keywords in all of these places will help you rank more effectively, but won’t get you the ranking without adding in some of the above methods as well.

Be Unique and Offer High Quality Content

While it’s important to create quality websites that offer good information, it’s also important to offer unique information, or a unique perspective on the information on your website. For difficult keywords it’s important to be entirely unique and offer something that nobody else is offering. For low to mid-level keywords you can supply similar content to what other websites offer, but you should do so at a much higher level of quality than your competitors. This ensures that you gain notice and enjoy a successful website over the long term.

Do each of the above things and you’re pages will be much more likely to rank in search engines. You don’t have to master any of the above on-page SEO techniques, but getting better at them will allow you to rank for more difficult keywords and obtain higher levels of traffic.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

3 Strategies to Optimize for the Google Mobile Update

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 19-06-2015

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The latest Google update brought with it the most dramatic changes yet for mobile websites. If mobile searchers make up a significant portion of your traffic it’s vital that you make sure you’re ready for the new update. Learn three important strategies that you should be taking to improve your website, and you won’t have to worry about your rankings dropping due to the new release.

Locate the Optimization Problems

Your first task should be to identify any potential problems that your mobile site has. Correcting problems can help ensure that you are making the most of the traffic that you currently have, and it’s much more important than taking any steps to try and lure in additional viewers.

Use the Google Mobile Friendly Test for a quick snapshot of how well your website is optimized for mobile. The tool will spot basic problems for you to take care of and is a good place to start. If you need more information about what is wrong with your website you can take a look at the Google Webmaster Tools Crawl Errors Report under the Smartphone Tab. You’ll be presented with a list of detailed problems that you can easily locate on your site and hopefully resolve quickly. The high level of detail in the test makes it a good tool for rooting out problems that you only vaguely understand.

Now that you’ve taken care of all the basic problems you can move on to the more advanced issues. To get a good idea of what those are you should use the Fetch as Google feature under Webmaster Tools. This feature allows you to see how Google sees your website and you can see the site from a mobile crawler’s point of view. Look out for major issues like your Meta Title or Meta tag not being seen by the crawler. This tool is also useful for situations where a crawler is seeing an old version of your page or when weird redirects are occurring.

Finish up your website analysis by using a speed test tool on the site to see how quick pages load up. Most tools give you a quick speed rank and will list of possible ways to improve the load speed of your webpage. Make use of the easiest recommendations first and work your way down the list until you get to a speed level that you can deal with. Faster websites are typically ranked more favorably, and it’s an important optimization step for anyone serious about their site.

Take a Close Look at Mobile Traffic Patterns

After you’ve corrected the main mobile issues on your website it’s time for you to play detective. Go into Google Webmaster Tools and use the Top Queries and Top Pages tabs under the Search Traffic section to see what pages mobile visitors are looking at most. While you are looking at your traffic patterns you’ll start to see some pages that have high click-through rates and other pages that have a high bounce rate.

By looking at your traffic patterns you can learn what your most desirable mobiles pages are and what your least desirable ones are. You’ll quickly see signs of navigation issues if there are any and can sort out possible problems using this information. After all, who knows better what’s going on at your site than the visitors that frequently visit it?

Look Closely At Mobile Competitors and Plan Your Strategy

The final step is to use tools like SEMrush, or Sistrix to see which keywords your competitors are ranking for. Once you start seeing keyword patterns, you can use that information to come up with future keyword strategies for your own business. You’ll know which type of keywords work the best and how you should be building out your website further.

Make a spreadsheet of all the keywords your competitors are ranking for and add in the keywords you are ranking for as well and pour all this information into the Google Keyword Planner. All of this information will allow Google to suggest new keywords that will work well for you. Keep a master list of all these keywords and make them central to your future marketing campaigns.

With your future list of keywords in place it’s important to begin building your website around the terms and tracking page results closely. By carefully tracking your progress you can spot working strategies early on and begin adopting them on other sections of your website as well.

With mobile traffic increasing annually it’s more important than ever to make sure you’ve got a good mobile strategy worked up in your business. Using these three strategies will help you improve the results that your mobile site is getting and should result in traffic increases over time as well.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!