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Logical URL Structure and Search Engine Optimization

Search engine optimization is vital to the success of your website. Although there are many different areas that you should consider when working towards better rankings, the URL structure should not be overlooked. You may not realize it, but you could be losing valuable hits all because of the way your...

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Four Principles to Help Your On-Page SEO Succeed this Year

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 17-06-2016

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We’ve covered off-page SEO heavily, and optimizing for mobile users in 2016, but until now we haven’t really talked about on-page SEO for 2016. It’s not quite as important as it once was, but it’s still a vital part of the SEO recipe. Read over and test out each of the four principles down below, and you’ll be more successful at ranking your webpages, which is the goal right?

Meet the Searcher’s Needs Specifically

Whenever you pick a keyword to add to a page of your website, consider what searchers typing that key phrase are going to be looking for. You want to offer exactly what a searcher hopes to find. Doing so will get the searcher excited and will dramatically improve your success rate of not only getting visitors to the site but getting repeat businesses and improving your SEO ranking.

If the key phrase is “What Fishing Lures Do Bass Prefer?” you don’t know if the searcher is asking about large mouth or small mouth bass. You also don’t know what fishing conditions the searcher is interested in. That’s why you should try and cover all those things in your post, or choose a more specific keyword. It’s important to anticipate what the searcher wants from you. If you do this well you’ll have a low bounce rate, which will help you obtain a higher rank in search engines.

Create a Professional Image

Think about it, anytime that you conduct a search and visit a website you likely form an idea of whether the site you’re visiting is professional or not based on how it looks. Certain sites look really trustworthy, and others you probably want to get off as fast as you got on. It’s important that you do everything you can to make yours look professional.

  • Add testimonials
  • Use references for any facts
  • Rely on seals of approval when you get them
  • Keep the page clean and easy to navigate
  • Rely on a professional sounding domain name

Do most of the above and you’ll create a website that people trust from the moment that they arrive. You want users to feel comfortable and to trust the information that you provide. If you don’t achieve this then you can’t hope to get much value from your website at all.

Incorporate Keywords Wisely

Incorporating keywords on your website is one of the most important things that you can do to rank in search engines today. You probably already know that, but what you might not know is exactly where you should incorporate those keywords to have the greatest impact. Studies show that you want keywords in the title of your page, in the body of your content and in alt attributes around your page.

You also want anchor links pointing back to your website from other sites with the keyword in them and internal links from one page to another that contain the keyword. Any images that you use on your website should contain a keyword in the file name to help you show up in Google image search. Adding keywords in all of these places will help you rank more effectively, but won’t get you the ranking without adding in some of the above methods as well.

Be Unique and Offer High Quality Content

While it’s important to create quality websites that offer good information, it’s also important to offer unique information, or a unique perspective on the information on your website. For difficult keywords it’s important to be entirely unique and offer something that nobody else is offering. For low to mid-level keywords you can supply similar content to what other websites offer, but you should do so at a much higher level of quality than your competitors. This ensures that you gain notice and enjoy a successful website over the long term.

Do each of the above things and you’re pages will be much more likely to rank in search engines. You don’t have to master any of the above on-page SEO techniques, but getting better at them will allow you to rank for more difficult keywords and obtain higher levels of traffic.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

3 Strategies to Optimize for the Google Mobile Update

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 19-06-2015

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The latest Google update brought with it the most dramatic changes yet for mobile websites. If mobile searchers make up a significant portion of your traffic it’s vital that you make sure you’re ready for the new update. Learn three important strategies that you should be taking to improve your website, and you won’t have to worry about your rankings dropping due to the new release.

Locate the Optimization Problems

Your first task should be to identify any potential problems that your mobile site has. Correcting problems can help ensure that you are making the most of the traffic that you currently have, and it’s much more important than taking any steps to try and lure in additional viewers.

Use the Google Mobile Friendly Test for a quick snapshot of how well your website is optimized for mobile. The tool will spot basic problems for you to take care of and is a good place to start. If you need more information about what is wrong with your website you can take a look at the Google Webmaster Tools Crawl Errors Report under the Smartphone Tab. You’ll be presented with a list of detailed problems that you can easily locate on your site and hopefully resolve quickly. The high level of detail in the test makes it a good tool for rooting out problems that you only vaguely understand.

Now that you’ve taken care of all the basic problems you can move on to the more advanced issues. To get a good idea of what those are you should use the Fetch as Google feature under Webmaster Tools. This feature allows you to see how Google sees your website and you can see the site from a mobile crawler’s point of view. Look out for major issues like your Meta Title or Meta tag not being seen by the crawler. This tool is also useful for situations where a crawler is seeing an old version of your page or when weird redirects are occurring.

Finish up your website analysis by using a speed test tool on the site to see how quick pages load up. Most tools give you a quick speed rank and will list of possible ways to improve the load speed of your webpage. Make use of the easiest recommendations first and work your way down the list until you get to a speed level that you can deal with. Faster websites are typically ranked more favorably, and it’s an important optimization step for anyone serious about their site.

Take a Close Look at Mobile Traffic Patterns

After you’ve corrected the main mobile issues on your website it’s time for you to play detective. Go into Google Webmaster Tools and use the Top Queries and Top Pages tabs under the Search Traffic section to see what pages mobile visitors are looking at most. While you are looking at your traffic patterns you’ll start to see some pages that have high click-through rates and other pages that have a high bounce rate.

By looking at your traffic patterns you can learn what your most desirable mobiles pages are and what your least desirable ones are. You’ll quickly see signs of navigation issues if there are any and can sort out possible problems using this information. After all, who knows better what’s going on at your site than the visitors that frequently visit it?

Look Closely At Mobile Competitors and Plan Your Strategy

The final step is to use tools like SEMrush, or Sistrix to see which keywords your competitors are ranking for. Once you start seeing keyword patterns, you can use that information to come up with future keyword strategies for your own business. You’ll know which type of keywords work the best and how you should be building out your website further.

Make a spreadsheet of all the keywords your competitors are ranking for and add in the keywords you are ranking for as well and pour all this information into the Google Keyword Planner. All of this information will allow Google to suggest new keywords that will work well for you. Keep a master list of all these keywords and make them central to your future marketing campaigns.

With your future list of keywords in place it’s important to begin building your website around the terms and tracking page results closely. By carefully tracking your progress you can spot working strategies early on and begin adopting them on other sections of your website as well.

With mobile traffic increasing annually it’s more important than ever to make sure you’ve got a good mobile strategy worked up in your business. Using these three strategies will help you improve the results that your mobile site is getting and should result in traffic increases over time as well.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

SEO Factors to Consider When Building a New Website

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 20-11-2014

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SEO is usually an afterthought; it is added to a website after the site has been built at a point when it could probably use an update. Consider, then, how much more beneficial SEO can be if it is designed as an integrated component of the website from the time that the site is built. Here are some important factors to keep in mind to make your website SEO ready.

  1. Keep the code simple. Coding offers lots of options for reaching the same end result. Some of those options are better than others, though. Keep your code as simple and minimal as possible; the same goes for your layout. A simple code will operate more smoothly in a variety of browsers. A more complicated code equals larger files, which means that the page will load more slowly. A more complicated code also offers more opportunities for errors, which can lead to crawling issues. And if you decide to update your site later on, it will be easier to do so if you have a simpler code.
  2. Blogging is a crucial component of your site. Nearly every site uses a blog, so keep this in mind when you are building a new site and use a CMS with an integrated blog. Integrated means that the blog shares the same domain and shares the look, feel, and personality of the site.
  3. The site should offer consistency. Each piece of content should not have an individual style; rather, it should contribute to an overall sense of consistency throughout the site. Every style should be coded into the main style sheet. By doing so, the content will be consistent throughout the site and it will be easier to make changes in the future. It also helps to minimize problems.
  4. Content should be relevant and helpful. This comes into play primarily in the blog, but it is also relevant in your home page, product description pages, category pages, landing pages, and information pages. Think about how and where you will use content on your site so that you can structure that content effectively. With proper planning, content can be structured so that it enhances the user experience.
  5. Site speed impacts search rankings as well as user experience. Keep your site speed as fast as possible by selecting a host in the relevant country and keeping your code simple. You should also keep HTML, CSS, and JS files to a minimum. Use CSS3 instead of images when possible. Improve your server response times by using database caching. You can look for more ways to improve your site speed by using Google’s page speed tool.
  6. Employ a responsive design to improve mobile traffic. Mobile comprises an increasingly large part of internet traffic, and your page must be prepared to respond to that.
  7. User experience is probably the most important aspect of your website. Keep this in mind when you are building a new site. Sit down and make a plan; make a list of all the categories and pages that you need, deciding which areas are most important. Consider how each page will be accessed, and plan your navigation appropriately.
  8. Make SEO controls simple. New blog posts should have carefully chosen page titles. Meta descriptions should be, well, descriptive. Use alt tags on images, and relevant links on content. Keep the site interface simple so that you can add relevant SEO as time permits.

These SEO factors will help you to develop a new site that is SEO ready.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!