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2014 SEO Guidelines – Google Hummingbird, Content & Authori

Since the release of Google’s Hummingbird, many SEO experts are wondering what this new algorithm means in terms of practical application. When it comes to Google’s algorithms, we know what Google wants us to know. They share some useful information with us, but they also choose to keep plenty of...

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3 Remarketing Lists to Boost PPC Ad Performance

Posted by Avasoft Team | Posted in PPC | Posted on 19-12-2016

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Really active websites connect with hundreds or thousands of customers throughout the year, and most of the time these people are treated as one-off visitors that helped generate a profit for you but won’t do so again. This is the wrong approach. Business owners should instead focus on marketing to these visitors as much as possible, but when relying on paid advertising it’s important to only market to the most valuable of all your visitors. This approach is known as creating remarketing lists using Google Analytics, and these precise lists are applied right to your Google Adwords marketing to improve your overall return on investment. Here are three different remarketing list techniques that you can use to improve your success.

Bid Higher on More Valuable Repeat Visitors

With most websites, certain kinds of repeat visitors are the most valuable of all and worth extra attention. In order to figure out what type of visitor is the most profitable for you, you’ll have to dig deep into your Google analytics and figure out which customers are making you the most money so that you can focus on them.

After researching your website visitors you should have an idea of which visitors are the most valuable of all. For a pest control website, the visitors that come back to your site for the second time might be the ones that end up spending the most money on your services. These are the visitors that you want to encourage to come back to your site the most. To do this, you simply increase the bid amount on second-time visitors coming to your website. You can do this by making an audience list in Analytics and then applying this list to your existing AdWords ad groups to make sure you are paying a premium for the right kinds of visitors.

Leverage Slight Converting Visitors

Many visitors to your website have probably completed some sort of conversion without giving you any money in the process. For instance, some visitors may have signed up to your newsletter. Others might have downloaded a special offer that you are giving out for free. Even more may have opted into a special class that you are giving out for free. Whatever the conversion was, completing it shows that the visitors are more active and worth more money overall. You can make the most of these visitors by targeting them specifically.

To do this you simply head to the admin section of Google Analytics, and you filter through users by macro goal completions. Set it to zero and set micro goal completions to one or greater. With that set in place you’ll have a list of users that completed one of these minor conversions, and you can target them in an Adwords ad group to hopefully pull in some added purchases. Increase your bid amount for these specific users and you’ll likely notice an influx of purchases that you didn’t have before.

Capture Valuable Seasonal Shoppers

Every year there is a surge of new buyers at online retail websites during Black Friday and Cyber Monday. That’s because deal prices are at an all-time low, and many people simply can’t resist them. By offering exceptional deals to your customers, you open up your store to a chance to make some significant sales all throughout the rest of the year, as long as you take advantage of the information that is right in front of you.

To do this, you simply have to profile the customers that you had on the past Black Friday and Cyber Monday. Use Google Analytics to analyze your shoppers with another audience group. This time you’ll create an audience based on the amount of revenue they generated for your company. Only grab the highest profit customers in this audience.

With your large grouping of high spending shoppers, you can move over to AdWords and modify your ad group with a bid only option to make sure that you attract the high spending buyers to your site once again when they are ready to make additional purchases throughout the year. You’ll be able to capitalize on those customers once again.

It makes a lot of sense to go through the trouble of creating targeted remarketing lists through Google Analytics. As long as you have your account set up properly and you are carefully tracking your visitors, you should have no trouble building potent remarketing lists that will increase your conversions and help you improve the value of your website.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

Simple Steps to Improve Your Site Rankings and Quality Overall

Posted by Avasoft Team | Posted in Site Traffic | Posted on 18-11-2016

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Getting a website to rank isn’t as hard as it seems, but many people are still taking the wrong approach when it comes to building a site. It’s a mistake to try to use tricks to get Google’s attention. Instead you have to focus on building a quality foundation, and making a good impression to the search engine with careful improvements to your site. Here’s an overview of the best ways to enhance your site to ensure that you rank well in the world’s most popular search engine.

Relevance and Quality

The top sites on the internet today are highly relevant for their chosen topic, while also offering quality information. It’s important to be highly relevant for specific information, and to provide in-depth articles and videos about that specific data. That’s the way to create a site that will rank well, and to build a site that people enjoy using in general.

Create a Trustworthy Site

Another way to boost your site rankings is to prove that you have a trustworthy website. To do this you have to show that people enjoy using your site and that they value it. There are two different ways to do this. Backlinks and reviews. Try to get customers to leave you reviews on your site itself, and outside review sites to really enhance your company image.

Also work hard to obtain some high PR backlinks. There are different methods to obtain quality backlinks, but having just a few can make your website stand out and improve your rankings dramatically.

Streamline Your Internal Links

When visitors come to your site and read four or five different pages, it makes your site look good. When they go to your site and leave after reading the current page, it makes you look bad. Try to recommend additional pages, split up content over several pages, and improve your internal linking to help get visitors to go to multiple pages. This is a good way to improve your rankings overall.

Produce Interesting Content

Another key factor that Google pays attention to is how long visitors remain at your site. If people are staying for lengthy periods you’ll enjoy higher rankings and get preferred treatment over other websites. That’s why you need to focus on exciting content that actively engages users. Go with videos along with text whenever possible, because visitors will watch videos longer than they will read through content. Also focus on pictures, catchy headlines and bolded content to help keep the attention of visitors.

Cut the Dead Weight

Every mid to large-sized website is carrying around some dead weight. There are pages that don’t get any visitors, or pages that simply aren’t relevant to what you’re business is trying to achieve. Take that Christmas party page for instance. Sure it was a convenient way to let employees know about the party, but it’s not doing anything for your business.

Google looks at all those pages along with the high quality ones and forms an average of your overall quality. Imagine that each of your pages is a runner, and the quality runners are Olympic sprinters, while that Christmas party page is your overweight friend trying to get back into shape. If there are too many overweight friends participating in the race, the overall time average is certainly going to be much slower. That’s the same with your website. Too many irrelevant, or low quality pages, and your rank suffers tremendously. Do yourself a favor and cut the fat, and stick with the lean quality meat of your site.

Not only will this make your site look nicer and improve the user experience of your visitors, but it’s going to make you look better to Google and other search engines as well, which will likely result in an index boost in the future.

Getting a top search engine ranking isn’t something that you’ll do overnight, but it is possible no matter what your site is. Just focus on improving all these elements, and eventually you’ll start ranking for search terms.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

The State of Local SEO & Where to Focus Now

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-10-2016

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It was really common, even just a few years ago, for many business owners to know nothing or very little about SEO. While that’s still common with some businesses, the number of businesses that have begun putting a real effort toward ranking in search engine results, has gone up dramatically. That means that as a business owner trying to rank for local search terms, you have to work harder and smarter now than you have before. Since more people are trying, you have to try even harder, or simply focus on the most important ranking factors in order to achieve a higher position in the search results.

To help you understand local SEO a bit better, and what is working and what is not, we have some quick guidelines for you based on information included in a study conducted by Local SEO Guide and PlacesScout.com. The study relies on a lot of good quality information and actually gives us some substance to base our recommendations on.

Reviews are Very Important

A quick look at the data by the study, shows that reviews are very important to ranking for a local SEO term. People are relying on reviews more and more to pick out businesses to work with, and that means that it makes a lot of sense for your company to work on getting good quality reviews out there. Try to encourage reviews on platforms like Yelp, and others online, and also consider creating a review section for your own website. With more reviews you’ll tend to get more clicks and receive a larger portion of the business overall, which is what all owners are looking for.

To help encourage your customers to leave you a review, you should follow up with them in the future asking for a review specifically. You can even send along a link to the review page that a customer needs to visit to leave you one. Heck, you can even add an incentive to leave a review such as a prize drawing or something else to help encourage user action.

Backlinks are Still Important

There are plenty of gurus in 2016 that claim backlinks are dead and that you shouldn’t be wasting your time with them while trying to rank for local SEO. That’s simply not the case, and the study conducted by Local SEO Guide and PlaceScout.com adds a bit of proof that says otherwise.

The study shows that sites with a higher Magestic AC rating seemed to rank better in the search results. Magestic SEO is a SEO tool and a backlink tool that helps you figure out how to improve your rankings. Anyway, most of the factors that determine how high or low of a Magestic AC rating a site gets are tied to backlinks specifically. That means, it makes a whole lot of sense to work on getting good quality backlinks on your site.

Just be careful not to make the mistake of just going for any backlinks. You want to try to obtain high quality backlinks for your site, even if that means getting just a few decent links to your site over time. That’s much more beneficial than getting a large number of low quality links.

Focus on Usability

Building a user-friendly website makes a lot of sense concerning the customers themselves, but it also makes sense from an SEO point of view. That’s because Google is getting better at looking out for sites that are going to offer users a better experience. You need to make sure that your site is clean, easy to navigate, and that information is presented clearly and immediately. Doing so will help you keep customers on your website for more than a second or two. It’s important to get customers to spend more time on your site, because this looks good to Google, and it also looks good when customers click over to another internal page on your site during their visit.

One other thing that you have to think about when it comes to usability is how fast the site loads. There are tools that show you how long it takes Google to load your page, and you can rely on them to gauge how efficient the site is overall. Make sure that your page is loading quickly by Google’s standards, because this will help your local SEO rankings as well.

With more people working hard toward SEO, it’s important to know what to focus on and what you should really worry about improving in your own business website. By focusing in on these three ranking factors, you should be able to increase your results, and you might not even have to increase the amount of effort you put in in order to do it.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!