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Can You Increase Keyword Rank Without Any Link Building?

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 18-09-2019

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The short answer for this interesting question is, yes. But we can’t leave it at that, can we? First, we need to understand the definition of “keyword rank” or usually referred to terms like “query” and “positioning”.  Rank infers that there is a position anyone sees and the position is absolute, which isn’t how Google works anymore.

The position of a keyword depends on subtle modifiers that Google used, such as; geolocation, presence of local items like a map and user personalization. Ranking in this sense is but a subset of the concept of positioning.

Keyword refers to a specific string that you entered in the search box and without stop words (the, if, these, etc.) or modifiers. Different from a query which takes these things into account. Google will not return results for words that are not part of your query term, only a close variant to it. In simpler words, keyword is a bit more specific than a query.

So back to the main question. A single site has a set of internal rankings set by Google. The set is made up of hundreds or even thousands of ranking factors. So, any improvements across other factors can have a very big impact on a site’s position.

Knowing this, we can work on specific things to improve the position of a site. So what are the techniques?

Schema

While it is not a direct ranking factor, it determines how pages are shown in certain featured snippets. A good schema will make your site look better. From Google’s point of view, they prefer you use the JSON-LD version. Keep in mind that anything that appears in the schema have to be the same as of what is in the page. If not, Google will consider that as cloaking and some actions might be taken for your site.

Site Crawl and Indexing Improvements

Crawling and indexing are terms used to describe the process of getting your pages to appear in search results. It’s important to know how easy it is for machines to find and explore your site. You can use a tool like Screaming Frog for example to see how well and easy your site is being crawled, or what experts call crawl efficiency.

To improve these, your site must have a clean structure, reliable servers, errorless sitemaps and robots.txt files, optimized site speed. Make sure that you improve all of these important pointers to ensure that your site is fully maximized.

Go Longtail and Low Volume with keywords of your choice

Finding those very niche, specific, low volume keywords can be the key to achieve your goal. You need to do your research to make sure that your keywords have a chance to outrank your competitors.

The term for this is longtail. Lower search volume means less competition. It is much easier to rank compared to the opposite, high search competition. It has been proven that targeting longtail and low volume keywords works really well for new websites.

Customer Reviews

No doubt about it, customer reviews are very powerful for a website. Especially for small businesses that are competing with larger competitors, customer reviews could level the playing field without spending too much money on marketing.

Google always thinks that each positive customer review is a vote for the business and will help the businesses rank higher in search results. Now you need to learn what Google considers with customer reviews; number of starts reviewers gave, any relevant keywords the reviewer used, and the sentiment of the review.

There are still many ways to increase keyword rank without any kind of link building. Don’t forget Content Relevancy & On-Page Optimization.

You will need to optimize headings, inserting keyword in first paragraph, add alt attributes in images, adding captions around the image, create relevant content according to query term, and setting up AMP.

Keep learning and experimenting with your site and soon you’ll see more positive results. But if you compete in a moderate to competitive niche, you won’t be able to stay there long without them, so you should consider doing some link building.

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