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Creating Good Page Title and Meta Tag Information

Posted by Avasoft Team | Posted in Site Traffic | Posted on 18-01-2012

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When you enter a keyword on the search engine, the information someone sees when your site shows up in the search engine is called a snippet. A snippet is Google’s automatic creation of the titles and descriptions that are associated with your site.

Where does the snippet come from?

Google uses various features of your site to automatically create a title and description for each page on your site.  In addition to the content that’s actually on the page and other links to it on the internet, the search engines also use the meta tag’s information to help determine how to describe your web page.  For sites that don’t provide meta tag information, Google uses any information that’s available from the page content.

Of course having meta descriptions that accurately reflect what’s on your site can improve your click through rate. It creates a better experience for the user by allowing them to find what they are looking for much more easily.

Since snippets are created automatically by Google, they can’t be changed manually, but by providing the best information about your website, Google is better able to generate accurate snippets for it.  There are two ways you can help the search engines be able to create more accurate titles and descriptions for your site:

  • Good meta descriptions
  • Page titles that are descriptive

Let’s start by tackling the metas.

  • You can easily spot problem areas by looking in Webmaster Tools at the Diagnostics button.  Check the HTML suggestions to see if Google has detected any problems.
  • You will also find it helpful to use different meta descriptions for different pages on your site.  It is not unusual for several pages within your website to appear within one set of search engine results, so it is much more helpful if each meta description is different and more specific to what is actually on the page.
  • You also may want to use the meta to list other information about the page that you wouldn’t put in sentence format, like the date of publication, the author, etc.  You can include whatever you think would give the reader enough information to see that this is a link they want to read.  If you’re going to follow this route, make sure that the HTML clearly tags and separates each of the pieces of information.
  • Retailers may want to consider programmatic descriptions.  It is possible to program the descriptions so that they are unique for each product page within your site.  It’s all about the script you use and how it works.
  • Include high quality descriptions that actually reflect what’s on each of your pages.  Although the meta descriptions aren’t actually what users will see, this information will dictate what the search engines list about your website, so you want it to be not only accurate but of high quality.

When creating titles, make sure that each page on your site has a high quality title that also describes accurately what’s on the page.  Then include this title in the title tags.  If you don’t include title tags for your site, the search engines will use other text found on the page.  Also don’t use the same title tags for multiple pages on your site because this can also result in the search engines using other text on the page.  Use the HTML suggestions section in Google’s Webmaster Tools to make sure that you don’t have any problems with your title tags.

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