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Say Hello to Google Discover: Advantages for Optimizing Content

Posted by Avasoft Team | Posted in Site Traffic | Posted on 23-01-2019

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Basically, Google Discover is the transformation of Google Feed. It is the company’s own take on social media feeds to encourage brands to focus on content quality in generating audience engagement. To help your audience be updated on stories that matter most, you need to be optimized for Google Discover. How?

Discovering the Feed

One of the most important things to understand with the feature is that it is based off the browser history of the user. It is a combination of machine learning and indicated interests. However, instead of waiting for the user to make a search, Google Discover provides users information before the search is started.

This is an attempt to make searching seamless, which by current indications seems to be working as shown by the more than 800 million users. As a step up, Google Discover has been redone with a new look to give emphasis on visual content. More evergreen content will also be featured based on user search history and experience.

More control has also been added with the Discover homepage accessible from all google.com mobile browsers.

Discover Optimizing

With the major shift on how search engines will be used, topic relevance becomes highly important. What does this mean for businesses? They have to shift their SEO campaigns to keep their brands competitive.

Keyword optimization is no longer the focus of the game. The great thing though is that not all the rules have changed. How do you optimize for Google Discover?

  • Quality Content – emphasis should be on the creation of high quality content, which answers the needs of readers. This is crucial if you want to be discovered. The principle of using what you and your friends found important in the past will be one of the basis.
  • Engaging Content – quality is obviously not enough. You need to make sure that you will encourage engagement from your target audience. The main difference with this feature is that it relies only on the content that you have engaged with most.
  • Images and Videos –images and visual content will form a huge part of the feeds. Not only should your images be relevant, but, it must be high quality as well. The same goes with every video material that you will put out.
  • New and Evergreen Content – this is a must for every business that wants to make a mark in Discover. Use a mixture of contents that is both fresh and newsworthy. Make room for both so that you can ensure that all of your materials remain evergreen.
  • Trustworthy – content is king, but only if it has integrity. You cannot sacrifice the trustworthiness of your source simply because you want to make it to the feed. There is an entirely new demand for high quality and trustworthy information. In this context, site authority is vital.
  • Languages – not only will you be dealing with multi-platform, but, you must be consciously aware that Discover is available in multiple languages.

Putting it Together

Now you have a bigger picture of the components involved in Google Discover. So how do you put it all together to be prepared to optimize for it? Think of Discover as a platform to show contents that you interact with most of the time. So to be able to optimize, all you have to do is to make sure that those in your target market remain engaged in your contents.

If you succeed in this, then you will have a higher possibility of being shown in the feed. Also, do not cut your current SEO campaign altogether. Most of these still apply to getting higher ranking for SEO. Continue with:

  • Running promoted content ads;
  • Getting engagements;
  • Sending out content in email newsletters; and
  • Promotions, more promotions, and even more promotions.

Although Google Discover seems to have changed some of the rules, most of the Search Engine Results Page ranking and optimization techniques will still reap dividends for you.

To recap, three things to always emphasize on; Quality, Engagement, and Promotion.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

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