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Google Panda and its Effect on Your SEO

Posted by Avasoft Team | Posted in Site Traffic | Posted on 18-03-2013

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Every so often, Google updates its algorithm with the goal of making it easier for searchers to find quality content that meets their needs. Unfortunately this can cause problems for webmasters who are just trying to keep their high ranking in search results. However, learning as much as you can about these changes help you ensure that your website sustains the least amount of damage when Google updates its algorithm.

One of the most damaging updates Google has made in recent years was its Panda update, and the search giant continues to tweak its Panda update, so at this point we’re essentially dealing with updates to the original update. So just how are these updates affecting SEO? Here are some of the basics about the latest update.

  • The goal of every change Google makes is always to get rid of what it terms as low quality content,” or content that was written purely in a way that would attract the search engines.
  • Many of the well-known article mills like Wisegeek, Ezine, Suite101, Hubpages, and Buzzle were affected, and there are countless others.
  • It never does anyone good to post content just for the purpose of attracting traffic. The goal should always be to provide content people can actually use and actually want. If you are publishing content people truly want, then your site should rank more highly than other sites.
  • In order to keep your website from being damaged by future Google updates, just be more careful about what you publish on your site. Make sure that the content is entirely unique and that it provides truly useful information that people are looking for.
  • While all of Google’s updates have made low quality content rank fall through the rankings, some truly good websites have lost their rankings. Determining why your website became a victim to the update can be rather difficult, but it can be done.
  • Don’t be hyper-focused on keywords. While it is important to do your research and determine which keywords to target, the focus has shifted from keywords to quality. Content is king, and it will always be king. So just write unique content that truly helps searchers, and you should begin seeing results.
  • If your website previously had a high ranking and was damaged by any of the Google Panda updates, then it’s time to consult a professional SEO expert. They stay on top of all of Google’s updates and specialize in building long-lasting websites that will rank over the long-term rather than just right now.
  • Remember that now more than ever, SEO is a long-term process. Your website won’t rise through the rankings overnight. Often it can take up to a year for you to see progress because Google is looking for websites with staying power. Large, credible websites are going to rank more highly than others because they have been around longer and the content they have been providing has been quality content that isn’t focused on keywords. In short, these websites were doing what Google now wants websites to do, long before anyone else was doing it.

For more help correcting your website’s SEO, contact Avasoft Solutions. We specialize in business website design. With team members located all over the globe, we are ready and waiting to assist you in maximizing your website’s traffic and potential. We offer search engine optimization, social media optimization, pay per click advertising, and complete web design. Contact us today to learn more about Google’s Panda updates, SEO, and how to push your website higher in search rankings.

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