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How Fast is Your Website? Faster Websites, Better Search Engine Rankings

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-10-2011

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Website publishers love to develop sites that are very graphically appealing and full of videos and other content that can take a while to load.  The issue with this is the fact that this can completely kill your search engine rankings.

The Value of Speeding Up

Google now uses the speed of your website to determine how high it should be placed on its search engine rankings, and they did it just by tinkering with the search algorithms just a tiny bit.  Studies have shown that people spend more time on sites that load more quickly, so it just makes good business sense to ensure that your website is loading very rapidly.  In fact, having a site that loads faster even cuts down your operating costs, so it is vital that you make your website as speedy as you possibly can.

Evaluation Tools

Checking the speed of your site may sound like something that’s too technical for you, but there are a number of tools that make it easy:

  • Google’s Webmaster Tools – Under “site performance,” you’ll be able to see the speed of your website according to a chart that measures speed for users all over the world.
  • YSlow -  Yahoo! Also offers a free tool that makes suggestions about how to make your website go faster.
  • Page Speed – This open source program from Firefox will both evaluate the speed of your site and offer suggestions on how to make it better.

One of the common issues that affects website speed is website analytics scripts, which are basically the scripts on your site that analyze your website users and return information to you about them, their search engines, and the keywords they used to find you.  Also having too many graphics on the page can be a big problem.  Any site that runs JavaScript or Video will also load much slower, so analyze your content thoroughly before you make a final decision about what to use.

Of course the site speed still isn’t the most important factor Google takes into account when creating search engine rankings, so your content remain the most important thing.  Google claims that fewer than 1 percent of searches are actually affected by the speed issue, but it certainly is worth another look.  After all, you do not want to be in that 1 percent.  Sometimes 1 percent is all it takes to lose a sale.

Avasoft will help you measure your page speed and make suggestions on how to make your website go faster.  Contact them for complete web development services that will not only speed up your site, but make it look better too.

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