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7 Tips to Improve Landing Page Design to Maximize Your Conversion Ratio

Posted by Avasoft Team | Posted in Site Traffic | Posted on 17-07-2013

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Focusing on your conversion rate is an important factor in increasing profits. Many website miss opportunities to improve their conversion rate by overlooking some simple, but important key points. Here are some tips that can help you to maximize your conversion ratio by improving landing page design.

Navigation

Smooth navigation is one of the most important factors in making your landing page easy to use and effective. Your users need to be able to find what they are looking for quickly and easily. Think about your choice of landing page. In most cases, a click directs the user to the home page, but that doesn’t necessarily show the user what they are looking for. Instead, target your ads so that they send users directly to the most relevant page. The page that users are directed to should be the closest match to the text that they clicked on to begin with. Otherwise, the user will just click the back button and you will have missed an opportunity.

Figure out what users are looking for by monitoring your internal searches. When you know what users are looking for, you can place that information front and center. Your users need to have sufficient information before they will feel ready to make a purchase, so make the information that they want easy to find.

Images

The images on your page make a big impression on users. Your page should look modern, clean, and uncluttered. Consider these four principles.

  1. Images are meaningful, so consider what an image means to your audience before you place it on your landing page.
  2. Images should be custom. A landing page is not the place for a stock photo.
  3. Images should be logical. It doesn’t matter how beautiful an image is if it doesn’t make sense in the context of the page.
  4. Images should be clean. They should enhance the text, not distract from it.

Content

The content of your landing page should focus on the user and how you can solve their problem. They don’t care about the history of your business; they just want to know what you can do for them. Your page should serve a unique purpose that isn’t matched by any other site. Don’t stuff your landing page with keywords; it won’t help your page. A landing page isn’t the place for SEO. Tell users how your product is different from the others and how it will solve their problems.

Call to Action

Focus on how you present your call to action. If you are selling a big ticket item, you need to provide contact information so that users can talk to someone before they commit to a sale. If you are selling any type of product, offer both “add to cart” and “buy now” buttons. Whatever approach you use, keep testing different aspects, like the font, images, and placement.

Credentials

Users want to know that you are credible and trustworthy. Adding a badge (like “featured in Forbes”) or other credentials will make users feel like you are a trustworthy source, and they will feel more comfortable buying from you.

Loading Time

Users won’t wait around for your page to load. Declutter your page, and spend your dollars on high speed hosting. It’s worth the investment.

Responsive Design

A good share of your users will view your page on a mobile device, and if your page isn’t attractive and easy to use in that format, you will lose your opportunity. Put in the extra effort to make your page responsive for mobile users, and you will boost your conversion ratio.

Avasoft Solutions specializes in business website design. With team members located all over the globe, we are ready and waiting to assist you in maximizing your website’s traffic and potential. We offer search engine optimization, social media optimization, pay per click advertising, and complete web design. Contact us today!

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