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Logical URL Structure and Search Engine Optimization

Posted by Avasoft Team | Posted in Site Traffic | Posted on 21-03-2011

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Search engine optimization is vital to the success of your website. Although there are many different areas that you should consider when working towards better rankings, the URL structure should not be overlooked. You may not realize it, but you could be losing valuable hits all because of the way your URL is spelled out. Make sure you have done all you can to ensure your website gets the most search engine optimization benefits it can.


What Makes a Good URL?

Search engine optimization aside, your URL should be friendly for human readers as well as computer readers. URLs should be structured logically and as simply as possible. It is much easier for human visitors to read and understand your URL and possibly remember it later. Although this can also impact search engine optimization, it is also important for actual visitors.

Punctuating the URL

Although you do not want to use a long line of punctuation, no matter what it seems to spell, a few hyphens or underscores can help visitors remember your URL. For example, you can use one or the other to add a “space” so visitors can easily see what your URL is spelling out. Although they may be able to decipher two or three words together without punctuation to divide things up, it is not nearly as convenient. If you want to truly work with the best search engine optimization practices, this is an important small step.

Complex URLs and Web Crawlers

Search engine optimization practices dictate that your URL should not be horribly complex. This can actually cause issues with web crawlers that might see many URLs pointing to the identical content found on your website. This also eats up more bandwidth than is necessary. In the end, you may find that web crawlers miss indexing portions of your website, which can be very bad for search engine optimization.

Simple URLs Mean Better Search Engine Optimization

As a general rule of thumb, try to keep your URLs small so you do not negatively impact your search engine optimization efforts. If portions of your site are missed, that could be whole categories of keywords that you will not rank in. Get the most out of search engine optimization on every page of your website by monitoring your URLs.

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