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How to Make Your E-Commerce Website SEO Friendly

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-09-2013

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In order for your e-commerce website to be successful, it needs to be SEO friendly. Here are some tips to help you make that happen.

  1. Choose a brand domain name. This will help your customers to find you on the web quickly and easily. Keyword based domains are not as effective as brand domains. A brand domain will improve your search engine ranking.
  2. Domain hosting is an important consideration, as well. Short-term domain hosting can make your site look untrustworthy, so choose long-term domain hosting instead. Targeted domain extensions are a good idea. For example, if your business is based in Canada, use the extension .ca or for UK, use the extension co.uk.
  3. Use SEO friendly URLs. Your site should use keyword-rich URLs in order to improve your SEO ranking. You can also edit your URLs to improve your brand identification.
  4. Use 301 redirects. Pages are often changed or deleted, so use 301 redirects to guide users to your new page. A 301 redirect is a permanent redirect, so you won’t lose visitors due to changed or deleted pages.
  5. Canonicalization allows users to load a web page easily from various URLs without receiving a duplicate error. You can designate a main URL with Google and still direct users to your main URL.
  6. Employ SiteMap.xml. It provides a listing of all of the pages on your site, and gives this information to search engines. SiteMap.xml is specifically for search engines; then there is SiteMap.html, which is for users. This allows search engines to crawl your site easily.
  7. Use robots.txt to designate portions of your web page that you do not want to be crawled by robots. This helps you to keep certain information private. It is particularly important to tag your customers’ personal information this way in order to keep it private.
  8. Check your website for errors using W3C validation. This validator will show you any errors on your page so that you can clean them up and allow search engines to crawl your site easily.
  9. Authenticate your website with Google Webmaster Tools. This free service gives you a code to confirm your website and helps you find errors in your site.
  10. Improve your site speed. Customers don’t want to wait for a website that takes too long to load, so if you want to keep visitors coming to your site, it is vital to make your site speed as fast as possible. You can improve your site speed by not using too many images, JavaScript, and unnecessary links.
  11. Meta Tags give information about your site to search engines, and they’re a great way to get information about your products to clients. Make your Meta Tags attractive and easy to understand in order to grab attention.
  12. Heading tags give structure to your website. They allow users and search engines to quickly and easily determine what your page is all about and increase your rankings in SERPs.
  13. Image Alt tags help search engines to understand your images. Use an ALT tag within the IMG tag to give a text translation of your image.
  14. Optimize your content. Include the price on the product page, as well as information about related products. Use bold keywords to show search engines which keywords are most important.
  15. Make your navigation structure SEO friendly. This is a key part of the SEO process, because it allows search engines to easily index your page.
  16. Use Schema.org markup to help search engines easily recognize your pages. This markup will impact the way your search results are displayed.

Avasoft Solutions can help make your e-commerce website SEO friendly. We offer search engine optimization, social media optimization, pay per click advertising, and complete web design. Contact us today!

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