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8 Can’t Miss Off-Page SEO Strategies to Build Your Online Reputation

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-07-2017

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Today most major businesses focus on on-page SEO strategies that are going to help their sites become visible in search engines. This is an important marketing tactic that most businesses should at least be trying, but it’s not the only step to building an effective company. Good companies don’t just focus on on-page SEO but also off-page SEO as well. Read on to learn what off-page SEO can do for you and what steps you need to take to boost the off-page SEO of your company specifically.

What Off Page SEO is

Off page SEO is essentially your businesses’ and your website’s reputation and how well it is known on and off the internet. It’s all the things that you do outside of your website itself to help improve the reputation of your company. Off page SEO is even more important to the success of your company over time, and it’s what will make or break your business.

Why it Matters for Your Business

Off page SEO shows whether you have a high quality business or not. Businesses that focus heavily on off-page SEO have excellent reputations, can sell products more easily and build up a following in less time. They also aren’t dependent on just the search engines for their customers, which makes it easier to build a long-term business rather than a company that fails when Google decides to de-rank their pages. Learn effective off-page SEO strategies and you’ll have a more successful company overall.

1. Build Your Brand

Every major company ever realizes the importance of a brand, so why aren’t you actively building a brand as well? Start with a company logo, then figure out what your company stands for and come up with a catchy slogan that fits your company perfectly. Now do everything that you can to get the name and message of your company out there. The more people that know your company name and what you stand for, the better your brand is going to be. This brand will help you sell more products in the future and give you instant recognition.

2. Offer Excellent Customer Service

Over deliver on customer service, every single time. Answer questions promptly, help customers resolve problems quickly, replace products without question. Do all these things and you’ll create loyal customers that talk positively about your company. This is a process that works really well for Amazon and it could work well for you too.

3. Build a Presence on Social Media

Social media is incredibly powerful with its ability to get your name out there into all the people around the internet. You’ll build up your brand by talking to people, and you’ll create a big base of fans that you can market to as well.

4. Know What Customers are Looking For

Take time to really research what your customers are searching for. You need to know what they want, what keywords they are using and what features they are most interested in. This information will help you guide your business, but you’ll have to spend some time looking it all up. Take the time to do proper research and you’ll be rewarded handsomely.

5. Connect with Big Names on Social Media

One of the biggest benefits of staying active on social media is creating opportunities for you to connect with users that have an impressive reach on the platform. There are going to be well-known people online that have thousands of followers. Get these people to like your product enough to recommend it and you’ll get hundreds of customers.

6.  Get Involved on Blogs and Forums

Blog commenting is an old strategy that has recently fallen out of favor because it’s not effective for link-building anymore. That doesn’t mean it isn’t useful though. Visit top forums and blogs relating to your niche and leave thoughtful or helpful comments. Over time you’ll get seen by hundreds or thousands of eyes, and that results in brand awareness and more customers. You can use resources like Quora or Reddit for this purpose as well.

7. Guest Blog for the Relationship

Bloggers can be one of your biggest sources of traffic and a boost to your brand, but only when you form a relationship with the people. Don’t ask a blogger to guest post just for the link. Instead offer something of real value, and try your darn best to make an impression, because this could end up creating real growth opportunities for you in the future.

8. Branch out with Your Content

Stop creating the same old posts and mix things up a bit. Create an audio file and make it available online. Create videos showcasing your product or explaining something. Release press releases, tweet about your brand. Do whatever you have to reach more people, even if that means steering away from your standard content strategy.

Use some or all of these strategies and you’ll build a more successful company. Sure these methods take time, but they’re all about offering quality, creating a good company that you can be proud of and they’re solutions that are for long-term businesses.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

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