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Benefits of Responsive Web Design for SEO

Posted by Avasoft Team | Posted in Site Traffic | Posted on 17-04-2014

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It’s no secret that a growing share of internet traffic can be attributed to mobile devices. As a result, it is becoming vastly important to provide a website that responds smoothly to a host of platforms. Since its introduction in 2012, responsive web design has quickly become the favored method to provide a mobile-friendly website that is easy to use.

Basically, responsive web design means that a website will automatically reformat itself to meet the needs of the device being used to view it. It eliminates the need to create a separate mobile site.

When it comes to dealing specifically with SEO, responsive web design has some additional perks. Read on to learn more.

Google Loves Responsive Web Design

Google loves responsive web design because it is the best way to reach mobile users. When a user makes a Google query using a mobile device, the results presented by Google favor mobile-optimized sites. The bottom line is that your website will get better search rankings if you use responsive web design, particularly when the search involves local services.

Some people still favor a separate mobile website, but from an SEO standpoint, a responsive web design is the better option. A responsive site only has one URL and set of pages, which makes it easier for Google to index.

Responsive Design Means Just One Website and URL

There are some advantages to creating a separate mobile website in certain circumstances. For websites that have a large amount of content, like news sites, a responsive design could mean a scrolling design. This requires users to keep scrolling down to navigate the page. In cases like this, a separate mobile site with refined content can be advantageous.

Building a separate mobile site also requires you to build the authority of this site. Separate mobile sites typically do not achieve good search rankings. A responsive design, on the other hand, will allow you to maintain your backlinks, so your SEO efforts can be focused on one site. All your links will go to one domain, rather than separate mobile and desktop sites. This will boost your search rankings.

Responsive Design Minimizes Your Bounce Rate

Regardless of your search rankings, if your site doesn’t work well for mobile users, you’ll have a high bounce rate. If your mobile content is too different from your desktop content or the content is just a stripped down version, you’ll have a high bounce rate. Google sees a high bounce rate as a sign that you aren’t providing relevant content, which will negatively impact your search rankings.

A responsive design minimizes your bounce rate, because it provides consistent content to mobile and desktop users. You don’t have to compromise your content, so users get what they want and stay on your page.

Responsive Design Provides an Improved User Experience

User experience has a significant impact on your rankings. A responsive design focuses on prioritizing the user experience and creating a user-friendly design. Mobile users want to be able to view everything on your site as easily as if they were viewing it on a desktop. They want to be able to check something out from their desktop and pull it up again later on their phone with ease. A response design allows them to do so.

Responsive design is created with modern users in mind. It provides a simple desktop experience and an equally easy mobile experience. In order to offer an excellent experience to users of both mobile and desktop, responsive web design is the way to go.

Avasoft Solutions offers complete web design, search engine optimizationsocial media optimization, and pay per click advertising. Contact us today!

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