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Simple Steps to Improve Your Site Rankings and Quality Overall

Posted by Avasoft Team | Posted in Site Traffic | Posted on 18-11-2016

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Getting a website to rank isn’t as hard as it seems, but many people are still taking the wrong approach when it comes to building a site. It’s a mistake to try to use tricks to get Google’s attention. Instead you have to focus on building a quality foundation, and making a good impression to the search engine with careful improvements to your site. Here’s an overview of the best ways to enhance your site to ensure that you rank well in the world’s most popular search engine.

Relevance and Quality

The top sites on the internet today are highly relevant for their chosen topic, while also offering quality information. It’s important to be highly relevant for specific information, and to provide in-depth articles and videos about that specific data. That’s the way to create a site that will rank well, and to build a site that people enjoy using in general.

Create a Trustworthy Site

Another way to boost your site rankings is to prove that you have a trustworthy website. To do this you have to show that people enjoy using your site and that they value it. There are two different ways to do this. Backlinks and reviews. Try to get customers to leave you reviews on your site itself, and outside review sites to really enhance your company image.

Also work hard to obtain some high PR backlinks. There are different methods to obtain quality backlinks, but having just a few can make your website stand out and improve your rankings dramatically.

Streamline Your Internal Links

When visitors come to your site and read four or five different pages, it makes your site look good. When they go to your site and leave after reading the current page, it makes you look bad. Try to recommend additional pages, split up content over several pages, and improve your internal linking to help get visitors to go to multiple pages. This is a good way to improve your rankings overall.

Produce Interesting Content

Another key factor that Google pays attention to is how long visitors remain at your site. If people are staying for lengthy periods you’ll enjoy higher rankings and get preferred treatment over other websites. That’s why you need to focus on exciting content that actively engages users. Go with videos along with text whenever possible, because visitors will watch videos longer than they will read through content. Also focus on pictures, catchy headlines and bolded content to help keep the attention of visitors.

Cut the Dead Weight

Every mid to large-sized website is carrying around some dead weight. There are pages that don’t get any visitors, or pages that simply aren’t relevant to what you’re business is trying to achieve. Take that Christmas party page for instance. Sure it was a convenient way to let employees know about the party, but it’s not doing anything for your business.

Google looks at all those pages along with the high quality ones and forms an average of your overall quality. Imagine that each of your pages is a runner, and the quality runners are Olympic sprinters, while that Christmas party page is your overweight friend trying to get back into shape. If there are too many overweight friends participating in the race, the overall time average is certainly going to be much slower. That’s the same with your website. Too many irrelevant, or low quality pages, and your rank suffers tremendously. Do yourself a favor and cut the fat, and stick with the lean quality meat of your site.

Not only will this make your site look nicer and improve the user experience of your visitors, but it’s going to make you look better to Google and other search engines as well, which will likely result in an index boost in the future.

Getting a top search engine ranking isn’t something that you’ll do overnight, but it is possible no matter what your site is. Just focus on improving all these elements, and eventually you’ll start ranking for search terms.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

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