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Canonicalization and Your Website’s Search Engine Optimization

Posted by Avasoft Team | Posted in Site Traffic | Posted on 17-02-2011

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Anyone who performs search engine optimization and/or owns a website should know what the term “canonicalization” means. Believe it or not, this is an actual term created by Google. The easy explanation is that canonicalization is the process of selecting one URL from a group to represent that group. For example, your homepage may have many variations. When Google discovers this, the search engine will select only one and ignore the rest. Google chooses the one it feels is the best representation of the group and the remaining URLs are viewed as duplicates. This can severely impact search engine optimization.

That sounds simple enough. It is understandable that Google would want to choose only one. After all, the results might look a bit strange with many of the same homepage listed with a few variations. However, this can have dire consequences on your search engine optimization efforts.