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The Complete Guide to Local SEO for Multiple Locations

Today it’s not enough to rank in standard search engine results, especially for businesses that deal with customers in person. It’s vital to rank in local search engine results as well. Local results direct nearby customers to the business and convert at a higher rate for local businesses....

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How to Make Sure That Your On-Page Doesn’t Turn Search Engines Away

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-06-2013

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What can you do to make sure that your on-page optimization doesn’t turn search engines away? You devote a lot of time and energy to making sure that your page attracts customers, but you need to make sure that those efforts also work well with online platforms so that your page is appealing both to customers and search engines. Use these guidelines to help you accomplish both goals.

Site Design

Within the design of your website, there are a few areas where you should focus on making your page appealing to customers and search engines. These include:

  • Be consistent in the way that you structure your URLs. Be concise and logical by focusing on key terms, placing hyphens between words, and using a consistent pattern in main folders and subfolders.
  • Focus on crawl access. Make sure that your site is accessible to users by limiting the use of Flash and Java. These tools could block access by search engines and prevent indexation.
  • If you have multiple URLs for your web page, use the canonical attribution to notify the search engine of your preferred page. This way, you aren’t competing against yourself for traffic.
  • Meta titles and descriptions file your pages in their own unique place. Be sure to use unique descriptions and titles in order to make the most of this system while also making your site user friendly.
  • Use robot.txt files to help search engines navigate your site. This gives some extra direction to search engines and supplies crawl preferences.
  • Pay attention to your load times. Nobody wants to wait for your page to load. Design your page to minimize load time, and read hosting reviews.

Page Content

The content of the page itself can also be customized to better attract users and search engines. Try these suggestions to improve your content:

  • Target particular countries and languages in your content and choice of domain.
  • Rather than creating many web pages with little difference in content from one to the next, concentrate your efforts on creating one comprehensive site. Search engines prefer one efficient and comprehensive page to multiple lazy pages.
  • For the sake of ideal indexation and quality user experience, balance the number of links on your page. External links are helpful to users, and webmasters will interlink site pages.
  • Don’t stuff your content with keywords. Focus on using keywords naturally to draw traffic, and consider using a keyword density tool.
  • Use video content to deliver information and convert keywords. Video has been shown to increase conversion rates by 300%.

Snippets and Schema

Use snippets and schema to draw attention. Search engines will read your schema markup and provide that information to users, which increases your visibility. By increasing your visibility, you can significantly increase your conversion rate.

Use these guidelines to improve your on-page optimization. The right balance of these factors will please users while also attracting search engines.

Let Avasoft Solutions help you optimize your website. We offer search engine optimization, social media optimization, and pay per click advertising. Call Avasoft Solutions today!

5 Effective Ways to Protect your Website from Google SEO Penalties

Posted by Avasoft Team | Posted in Site Traffic | Posted on 17-05-2013

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SEO in real time is a worthy tool for facilitating marketing and absolute visibility when it comes to websites. As people struggle to make sure that their sites rank among the best in the web, growing concern are that the Google platform is also on the verge of creating mechanisms where sites will be judged and categorized according to their suitability. This will surely lead to the removal of the unworthy sites and penalization of the same. However, this can be avoided when people get to discover the ways through which they can manage their sites so that they do not get on the wrong side of the Google SEO checker.

1. Auditing of links

Links matter that much when it comes to quality management. Managing the links and ensuring that the links are from the best quality sites that provide the right kind of information is the ultimate way to ensure that Google SEO does well in keeping you and your site in business. It is important to ensure that staying in the line of the current affairs is the utmost objective of the site. This is because Google SEO sieves sites according to their relevance and their impact to the general consumer. This thus presents itself as the key behind making sure that updated and worthy links that have exact information that suits the consumer are the order of the day.

2. Evaluating the keyword anchor density

The notion of creating content that has a high keyword anchor density to simply gain on revenue is a source of Google SEO penalty. This is normally regarded as a manipulation that aims at increasing the visibility of a site on an unfair merit and this is why people should avoid this at all costs. Anchor density is comfortable when it is based around the region of 15 percent. This makes sure that the site will avoid the SEO penalties that can be potentially felt when the rate goes higher than the required. The use of semantic keywords goes the extra mile of making sure that SEO specifications are achieved without necessarily stuffing the keyword and thereby increasing the keyword density.

3. Keeping tabs with the link ratios

The types of links, location and the theme that is in the same domains are what make up the link ratios. The link ratios often need to be balanced in a way that no imbalance will be detected. Many people fall prey to this regulation in that they use links from the link directories and fail to concentrate more on their own earned and developed links.

Here are some of the ratios that you can look for when monitoring your site’s health:

  • Link Type: Image vs Text vs Mentions
  • Link Location: Paragraph vs Link List vs In Content vs Sidebar vs Header
  • Domain Theme: Business vs Computers vs Reference vs Portals vs News
  • Site Type: General vs Blog vs CMS vs Link Directory vs Social Network
  • Sitewide Ratio
  • Deep Links Ratio

4. Monitoring the webmaster tools account

Google webmaster accounts are quite important when it comes to identifying broken links and errors. Lack of monitoring the errors is a factor that leads to Google penalties in that a site may have several broken links and errors that make the site ineffective in providing the required service.

By monitoring your webmaster tools regularly and watching the links that Google displays can help you find problematic links that Google is acknowledging are crawled in part of how your site is ranked.  Keeping tabs on these links will help you to quickly identify low quality or negative links.

5. Ensure you have a Google analytics alert

Google analytics alerts come in handy since they notify you when there is an error or when a change has been effected in the site. This provides one with the chance to rectify the problems and also make the necessary adjustments that will make the site remain relevant and in the best position to supply the required service.

These 5 steps are sure ways of ensuring that a site does not fall victim to the Google SEO penalty measures. They are calculated full proof mechanisms of ensuring that traffic to the site is maintained at an all time high.

Avasoft Solutions can help you protect your website from Google Penalties. We will help manage your site, make sure your site is following Google’s guidelines and maintain your site rank. We offer search engine optimization, social media optimization, and pay per click advertising. Call Avasoft Solutions today!

Mobile SEO & Responsive Web Design

Posted by Avasoft Team | Posted in Avasoft Service | Posted on 22-04-2013

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As smartphones and tablets begin to take the place of traditional computers, an increased number of web searches are being conducted via mobile devices. How will this fact impact SEO practices? Here are some points to consider when designing SEO for mobile users.

Primarily, it is vital to make your web page compatible for mobile users. Google recommends doing so in these ways:

  • Your web page should be responsive;
  • Your web page should have a sub-domain for mobile users;
  • Your page should provide specific results based on whether information is searched via mobile device or desktop.

Currently, the best option is responsive design. You could also use a separate sub-domain, but that requires that users click on a link redirecting them to a mobile app, and it can be a bit difficult to enact. A responsive design is a simpler path.

Responsive design is the hot ticket right now. Web designers are all looking for ways to design a page that looks fantastic either on a desktop or a mobile device, all while providing the same content to either user. This can be done through the advent of CSS3 Media Queries. This method is easier because it cuts down on the time it takes to create websites for a mobile format. Rather than developing a whole new website for mobile users, the standard desktop content is simply styled to fit a mobile application. This is much easier for website administrators, because you only have one domain and set of content to manage rather than separate domains and contents for desktop and mobile.

This is great news from an SEO standpoint, because the page maintains its original link authority. You don’t have to worry about linking back to another page; this method is streamlined and simple.

So how should responsive design impact your mobile SEO practices?

  1. First of all, it is important to recognize that when users are conducting searches from their mobile devices, they are often doing so because they are on the move. That means that you should provide them with local results. Make sure that Google will recognize your website as an appropriate, local search result.
  2. Also, focus on shorter keywords. When people are searching from a smartphone, they are using a touchscreen and likely won’t go to the trouble to type out a long search term. Keep your keywords brief. Users are also likely to choose the keywords suggested by Google, so find out what those suggestions are and use them.
  3. Check out the Google Mobile section in Web Analytics. This is a great starting point where you can find data that will help you to make small changes to boost your traffic.
  4. Make your mobile website easy for users. If users have to pinch to zoom, they are likely to pass you by. Streamline your design, and skip the heavy graphics. Focus on making your mobile site an easy to read source where users can get the information that they are looking for.

Responsive design is a great choice and is the hot new design choice because it makes things easier for everyone involved in using the site. A few steps, like making your site provide local results, choosing shorter keywords, considering analytics, and making your site easy to use for mobile users, can give you a leg up on the competition.

Avasoft Solutions specializes in business website design. With team members located all over the globe, we are ready and waiting to assist you in maximizing your website’s traffic and potential. We offer search engine optimization, social media optimization, pay per click advertising, and complete web design. Contact us today and we’ll help you make your site compatible for mobile users.