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There’s tons of advice out there about how to improve your SEO, and you’ve probably heard it all. If you are ready to hear some new techniques for pumping up your SEO game, try these techniques instead. Improve your site security. Site security is one of Google’s newest ranking factors. Security...

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Big Content: Why it’s Worth the Risk

Posted by Avasoft Team | Posted in Content Writing, Site Traffic | Posted on 19-11-2012

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Most business owners today understand how important their website is. They write a few articles and just toss them up there and don’t think about it again until the next time they need to post something. But great content development is essential if you want to make the most of your website. If you don’t go big on your blog, then you might as well go home. Here’s what we mean by going big.

It takes a lot of thinking and effort to produce it. It’s also not your standard content. When you go big on your blog, you create content that gets a lot of traffic, even years after you’ve posted it. If you’re blogging successfully, then you’ll see drastic improvements in traffic that are sustained for longer periods of time. So how do you do it? Here are some tips for creating content that sticks around in the search engines.

  • Don’t be afraid to push the envelope. Content that has staying power usually isn’t your standard article. It’s got nice graphics and is designed in a more complex manner that’s not easily forgettable. It becomes a reference guide for people because it’s more than just an article that comes to an end and lies flat on your site. It’s alive and breathing, and people will sense that when they come to your blog.
  • Create a flowchart. Instead of just writing an article about how to do something, why not create a flowchart about it? Many people learn better with images than with words, so by combining the two, you’re creating a piece of content that not only looks sharp, but also conveys the information you want to pass along to your readers.
  • Look at ways to add links to your content. It shouldn’t be a single, stand-alone, dead end page. There should be plenty of avenues away from that page, and most of those avenues can be to other pages on your site. For example, you might consider linking your YouTube videos to the graphics in certain places. Other links might be to other articles on your site, pages about your services, or pop-up graphics that provide just a little bit of information. Once again, you’ve got content that lives and breathes because it’s interactive.
  • Content with staying power doesn’t necessarily need to be expensive, long, or complex. It could even be a single page, but that single page had better be awesome. You will likely find that it takes a full work week just to develop the information on that single page. This page can be a single reference guide to something in your industry. If you’ve done your job, it will be the go-to source for that set of information within your industry.
  • The best content makes your website a hard act to follow. Your competitors shouldn’t easily be able to copy you. It not only builds up your brand, but also sets you apart from competitors because your content is a lot better than theirs, and they probably won’t be able to do much about it.
  • Don’t assume one idea will do the trick. You’ll need variety if you want to create the go-to site or source of all information within your industry. You’ll also need some big ideas to go along with all that variety.

Avasoft Solutions is your source for big content on your website. We have production centers in all regions, including the UK, Canada, and the U.S. Avasoft is a full service web design company that offers affordable website development, hosting services, and design. We specialize in SEO, social media, and pay per click. Contact Avasoft now and unlock the true potential of your website.

SEO: What it is and Why You Can’t Afford to Cheat on It

Posted by Avasoft Team | Posted in Site Traffic | Posted on 18-05-2012

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Don’t be an SEO cheater.  You know what they say.  Winners never cheat and cheaters never win.  No one can benefit from cutting corners when it comes to SEO.  Of course to avoid cutting corners, first you have to know what SEO is and what it isn’t.

SEO: What it is and what it isn’t

 

SEO, or search engine optimization, does involve instituting the use of targeted keywords on your site so that when people search for these keywords, they land on your site.  However, no one can just wave their wand and poof your site to the top of the search results.  SEO is more than just a magic pill your website swallows and then suddenly hits the top of search engine results.  It isn’t the genie in that lamp you’ve been rubbing feverishly for months now in hopes of increasing your website’s rank.  SEO is hard work that takes time.

Many website owners seem to have some concept of SEO as a secret code that, when entered into their website, unlocks some magical ability for it to rank high in search engine results.  Of course having your site coded properly is the first step toward an enjoyable user experience, but coding can’t help you at all if your site doesn’t have any good content on it.

Did you notice the operative word in the previous sentence?  It’s “good.”  You need “good” content in order for your site to rank highly.  What makes content “good”?

  • It’s fresh. – “Good” sites update their content regularly.  Search engines know when you last updated your site, and if it’s within the last week, you’re golden.
  • It’s relevant. –This means using keywords that pertain to what’s on your site.  For example, if you sell tractors, don’t target keywords that have nothing to do with tractors just because those keywords happen to get a lot of attention from people using search engines.
  • It’s informative. – These days Google’s crawlers have a pretty good idea about the quality level of what’s on sites.  They can recognize when the information that’s on your site is something that will actually help people, and they will reward this with a higher ranking.
  • It’s unique. – Sites that copy the content from other sites word for word get penalized in the search results because they are just posting up the same information other sites have.  And what’s even worse, this is plagiarizing, which brings even worse consequences than poor search engine rankings.

Why You Can’t Afford to Skimp on SEO

 

Now that you understand what SEO really is, you’ll find out about why you can’t afford to cut corners with it.  You’ve probably seen some companies offering shortcuts or “cheats” to SEO that come at quite a high price.  Unfortunately most of these sites are scams because these SEO shortcuts are often black hat techniques that do nothing but prevent traffic from your site.

There is no way to get around the time and hard work it takes to get your website ranked highly in the search engines, but you will be greatly rewarded.  Here’s why you can’t afford not to do SEO the right way:

  • Credibility – SEO shortcuts use some unethical techniques that damage your website’s credibility.  For example, scam companies might create fake Facebook or Twitter accounts to promote your site and get some backlinks by spamming your web address.  This is entirely unprofessional.  Create real social networking accounts yourself instead of using accounts created by spammers.
  • Time –Taking shortcuts in SEO is often very expensive and often results in you paying for a link farm to list your site, but those link farms don’t rank highly in search results and often don’t get any actual users because they look like spam sites.  A better use of your money is paying a writer to write some “good” content for your site.
  • Search engine rankings – If SEO isn’t done properly, your site won’t rank in the search engines.  If your site isn’t ranked, then no one will be able to find you and you won’t make any money.  Many so-called SEO shortcuts result in low or non-existent rankings.
  • Pleased users – There are lots of not useful content & information on the internet these days that people have pretty much developed a natural filter for it.  However, when they find a site that truly has useful information, they will remember that site and reward its owner in some way, whether it’s through return visits or a purchase.

So don’t try to cheat when it comes to SEO.  Do it right the first time and reap the rewards of a job well-done.

How Fast is Your Website? Faster Websites, Better Search Engine Rankings

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-10-2011

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Website publishers love to develop sites that are very graphically appealing and full of videos and other content that can take a while to load.  The issue with this is the fact that this can completely kill your search engine rankings.

The Value of Speeding Up

Google now uses the speed of your website to determine how high it should be placed on its search engine rankings, and they did it just by tinkering with the search algorithms just a tiny bit.  Studies have shown that people spend more time on sites that load more quickly, so it just makes good business sense to ensure that your website is loading very rapidly.  In fact, having a site that loads faster even cuts down your operating costs, so it is vital that you make your website as speedy as you possibly can.