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Why Doesn’t My Site Show Up in the Search Engines?

Having your site indexed is the only way your customers will be able to find you through the search engines. So what does it mean to have your site indexed? It basically means that the major search engines have discovered it and stored a listing of the site’s keywords to use as a reference directory....

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Logical URL Structure and Search Engine Optimization

Posted by Avasoft Team | Posted in Site Traffic | Posted on 21-03-2011

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Search engine optimization is vital to the success of your website. Although there are many different areas that you should consider when working towards better rankings, the URL structure should not be overlooked. You may not realize it, but you could be losing valuable hits all because of the way your URL is spelled out. Make sure you have done all you can to ensure your website gets the most search engine optimization benefits it can.


What Makes a Good URL?

Search engine optimization aside, your URL should be friendly for human readers as well as computer readers. URLs should be structured logically and as simply as possible. It is much easier for human visitors to read and understand your URL and possibly remember it later. Although this can also impact search engine optimization, it is also important for actual visitors.

Canonicalization and Your Website’s Search Engine Optimization

Posted by Avasoft Team | Posted in Site Traffic | Posted on 17-02-2011

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Anyone who performs search engine optimization and/or owns a website should know what the term “canonicalization” means. Believe it or not, this is an actual term created by Google. The easy explanation is that canonicalization is the process of selecting one URL from a group to represent that group. For example, your homepage may have many variations. When Google discovers this, the search engine will select only one and ignore the rest. Google chooses the one it feels is the best representation of the group and the remaining URLs are viewed as duplicates. This can severely impact search engine optimization.

That sounds simple enough. It is understandable that Google would want to choose only one. After all, the results might look a bit strange with many of the same homepage listed with a few variations. However, this can have dire consequences on your search engine optimization efforts.