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Back to Basics with Keyword Research & Content Creation

Posted by Avasoft Team | Posted in Content Writing | Posted on 18-02-2013

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Do you feel like your SEO work is hitting a dead end?  After a while, you may see your results begin to fizzle out.  If that is the case, it may be time to re-evaluate your strategy and return to SEO basics. Try these simple strategies for SEO success.

Don’t limit your SEO articles to broad keywords.

The broader the keyword, the more results you will get, which means more competition. Therefore, a broad keyword may not necessarily bring you a lot of business.  Do some research and determine what specific keywords will get you results.  For example, rather than using a broad keyword like swimsuit, try specific keywords like girls racing swimsuit or plus size swimsuit.  You can even identify specific products in your keyword, like girls Speedo racing suit size 28.  These specific keywords will generate sales. Choose a specific keyword, test it out, and focus on generating search results.

Do Keyword Research For Product Categories & Specific Products
You can get started by using a tool like Google AdWords to help you research what specific products people are looking for. This may mean a large list of products, so begin in order of importance. You can use this information to improve your page content and HTML page title. Then add creative new content on both category pages and product pages.

Give Your E-commerce Site Personality & Build Trust

One valuable, yet often overlooked tip is to use your site to build trust with the online shopper. Ideally, your keywords will lead new customers to your website who have not purchased from your site before. You have to question what will motivate that shopper to buy a product from you rather than from any other site on the internet. If your high-ranking search results due to well-chosen keywords have brought customers to your website, you must now convince them that this is the place to actually make their purchase.

You need to instill confidence in the shopper that you are a trustworthy, reliable merchant from whom they should feel comfortable making a purchase. That can be difficult to express through a website, but there are a few ways to do it. Start by making sure that your site looks professional. Shoppers want to know that this is a legitimate business—not a hastily cobbled together site that may or may not be legitimate.

Your site should also be easy to navigate and use. If a potential buyer can’t find what they are looking for or the checkout process is difficult, they are likely to move on to the next site in their search results.

Increase Page Strength

A mission statement or value statement can also help to convey a feeling of trust to shoppers and let them know that yours is a business with integrity. In addition, testimonials from other customers lend credence.

A clear and generous return policy is a must for a successful online sale. Credentials indicating the security of making payments on your website are mandatory, as well. RPS should be able to increase its business from both search results and other referral sites by focusing on improving their link popularity and social media engagement.

Avasoft Solutions will help bring your website’s keyword research up to date. As a full service web design company, we understand all aspects of SEO and web design. We know how important usability of your website is and how to use that along with your targeted keywords to help your website rise through the search engine rankings. We offer search engine optimization, social media optimization, and pay per click advertising as well. No matter what kind of website or business you have, Avasoft Solutions can help you maximize traffic and convert that traffic into sales. Call Avasoft Solutions today to learn more about quality web design at an affordable cost.

Google Penguin Update: Just Seeing the Tip of The Iceberg

Posted by Avasoft Team | Posted in Site Traffic, Website Technical Issues | Posted on 18-12-2012

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Most people have heard about Google’s Penguin update, which caused quite a stir in the SEO community. But while we’ve been running around and trying to fix our websites for the update, it’s important to understand what that update was really all about. It’s one thing to know what changes it caused in the search results, but it’s another thing to know why Google went to all that trouble. When you finally understand the why of it all, you’ll be able to create content that Google loves to rank high.

What Was Penguin?

The Penguin update was all about fixing the algorithm so that SEO spammers were no longer rewarded for their actions. In the past, some grey or even black hat SEO tactics were easily gotten away with if you took steps to hide them well enough. You could still rank high even if people who logged onto your site could tell that you were not following ethical SEO practices.

However, after the Penguin update, spammers were no longer being rewarded. But unfortunately many people who were following Google’s terms of service were also being caught in the Penguin’s net. Many website owners were being penalized simply because they did not understand how the new algorithm works.

Beating Back False SEO Companies

The other problem Google was trying to deal with in the Penguin update is the issue of false SEO companies. They take money from website owners but do very little, if anything, to help their placement in the rankings. And there’s nothing website owners can do to protect themselves from these con men unless they investigate the company before doing business with it.

Of course some might say that the answer is for the SEO industry to offer certifications or verificationsfor SEO companies. The problem with both of these answers is the fact that it’s nearly impossible to certify companies in an industry that changes multiple times per month. Verifications would be difficult to do as well because all reputable SEO companies have their own formula for success. So how would you verify that one company is better than another? It can’t be done.

Educating About What SEO Really Is

The real issue is that clients don’t know what it means to do SEO. There is this big mystery about what SEO is. Just writing content and throwing up keywords in a few places is no longer good enough. Webmasters must be SEO savvy in order to be able to get their sites ranked high.  The more you understand about what SEO is, the easier it is to find a company you can trust with this important part of keeping your website ranked.

It’s also important to realize that the SEO industry changes constantly. No business owner can really handle his own company’s SEO on his own because he’s too busy concentrating on making his business great. Leave it up to the professionals to promote your business. Your business is excellent, and you shouldn’t waste your time trying to tell people how excellent it is.  You focus on being excellent, and your SEO company will handle telling people about it through the search engines.

They’ll cover everything from content writing to coding, back linking, and all of the other complex problems that come up. It’s their job to stay on top of what the SEO industry is doing. If they are a real SEO company, then you’ll be able to see that easily because they’ll be constantly making changes to your website.

Avasoft Solutions is a trusted provider of SEO services. We’ve got case studies to back up our success stories, so contact us today to find out what SEO services should really be about.

Big Content: Why it’s Worth the Risk

Posted by Avasoft Team | Posted in Content Writing, Site Traffic | Posted on 19-11-2012

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Most business owners today understand how important their website is. They write a few articles and just toss them up there and don’t think about it again until the next time they need to post something. But great content development is essential if you want to make the most of your website. If you don’t go big on your blog, then you might as well go home. Here’s what we mean by going big.

It takes a lot of thinking and effort to produce it. It’s also not your standard content. When you go big on your blog, you create content that gets a lot of traffic, even years after you’ve posted it. If you’re blogging successfully, then you’ll see drastic improvements in traffic that are sustained for longer periods of time. So how do you do it? Here are some tips for creating content that sticks around in the search engines.

  • Don’t be afraid to push the envelope. Content that has staying power usually isn’t your standard article. It’s got nice graphics and is designed in a more complex manner that’s not easily forgettable. It becomes a reference guide for people because it’s more than just an article that comes to an end and lies flat on your site. It’s alive and breathing, and people will sense that when they come to your blog.
  • Create a flowchart. Instead of just writing an article about how to do something, why not create a flowchart about it? Many people learn better with images than with words, so by combining the two, you’re creating a piece of content that not only looks sharp, but also conveys the information you want to pass along to your readers.
  • Look at ways to add links to your content. It shouldn’t be a single, stand-alone, dead end page. There should be plenty of avenues away from that page, and most of those avenues can be to other pages on your site. For example, you might consider linking your YouTube videos to the graphics in certain places. Other links might be to other articles on your site, pages about your services, or pop-up graphics that provide just a little bit of information. Once again, you’ve got content that lives and breathes because it’s interactive.
  • Content with staying power doesn’t necessarily need to be expensive, long, or complex. It could even be a single page, but that single page had better be awesome. You will likely find that it takes a full work week just to develop the information on that single page. This page can be a single reference guide to something in your industry. If you’ve done your job, it will be the go-to source for that set of information within your industry.
  • The best content makes your website a hard act to follow. Your competitors shouldn’t easily be able to copy you. It not only builds up your brand, but also sets you apart from competitors because your content is a lot better than theirs, and they probably won’t be able to do much about it.
  • Don’t assume one idea will do the trick. You’ll need variety if you want to create the go-to site or source of all information within your industry. You’ll also need some big ideas to go along with all that variety.

Avasoft Solutions is your source for big content on your website. We have production centers in all regions, including the UK, Canada, and the U.S. Avasoft is a full service web design company that offers affordable website development, hosting services, and design. We specialize in SEO, social media, and pay per click. Contact Avasoft now and unlock the true potential of your website.