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The Ultimate Content Planning Guide

Posted by Avasoft Team | Posted in Content Writing | Posted on 18-10-2012

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The world of SEO is constantly changing, and it can be tempting to change your content with every algorithm change. But that can be expensive and time-consuming, and is it really necessary? It isn’t if you plan your content wisely. Here are several tips to help you create a great game plan for content creation.

  1. Gain a complete understanding of your brand. It’s important that you develop every part of your brand, from the tone you use to address visitors to your page to your core values and even the affiliations your business holds. Do a basic SWOT (strengths, weaknesses, opportunities, and threats) analysis to uncover parts of your brand. Tools like templates for SWOT analysis or the TAGFEE Core Values tool can help you with this.
  2. Next you should consider your audience. Naturally every audience is different, so it’s important that you tailor your content toward the people you want to read it. Start by determine what your typical ready should be. Use email or social media surveys or focus groups to understand who would read your site and what type of specific content they are looking for. From those studies, create your USPs (unique selling point)—the reasons people should choose your products or services rather than those of your competitors. Once you have those components, you can basically sum up your brand in terms of a famous celebrity. Which celebrity would like your products or services the most?
  3. Then it’s time to come up with some creative ideas that will drive the content on your site. Just start by coming up with as many creative ideas as you can. Just write them down so that you have a list to work from. If you need some help, try one of the online tools designed to help you create thought-leader articles that are more likely to generate traffic. Bottlenose, Spezify, UberSuggest, Keyword Expander, and the Content Ideas Generator from SEOGadget are all incredible tools to help you come up with creative ideas that are also more likely to generate higher search engine rankings for your keywords.
  4. Organize your content into several different types. Most content will entertain, inspire, educate, or convince your audience, and there are many different types of content that do each of these things. For example, articles can do any of these things, although guides and press releases tend to fall in the education category. For a more in-depth explanation, check out this infographic from Smart Insights. You’ll begin to realize that each of your ideas can fall into one of these various content types, which will make planning the order of them much simpler. You can look at the natural progression of topics, moving from simple blog post topics to a related guide or e-book, followed by a case study, all with the ultimate aim of selling your product or service over the long term.
  5. Finally, make sure that when you finalize your content plan, you’ve created the flow you are looking for. Every site should have a content calendar, which should flow naturally like a newscast or concert. Each piece feeds into the next piece in some way, and you’re enjoying a natural progression of peaks and valleys in your content. For example, if you run a fitness website, remember that January and spring are probably going to be two of your busiest times of the year, although for different reasons. January should focus on people who have made New Year’s resolutions to lose weight, while spring should be all about trying to get a beach-ready body. Content should be timely if it’s going to be successful.

Contact Avasoft Solutions today for help creating the perfect content plan. We offer complete business website design, including affordable web pager development, hosting, and design. Let Avasoft help you maximize your site’s search engine rank today!