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How PPC Work Together with Web Design?

Posted by Avasoft Team | Posted in PPC | Posted on 20-03-2019


Before a website becomes easily accessible, the website owner should understand how their site can be accessible or easy to navigate by their visitors. What factors should we look into? It starts with: the purpose of the website, your customers’ journey on your website, and finally why the customer visits your website. Sometimes your website may look beautiful but it really isn’t in harmony with business goals. Of course you already know that this is one of the problems that will occur when you use the website as a suggestion to reach customers.

In the method of marketing a website there is one method known as PPC, which stands for Pay Per Click. This method is the process by which your customers will click on the ad you install to direct the customer to your website. Every click that happens then you will pay the marketing fee.

The simplest example is what you normally see in Google search engines where you usually type a keyword against what you want to search for, such as the keyword “buy website” where there are several websites with the “ads” icon that appears and when you click on the search then you will pay Google for a certain amount for their advertising services.

Then how do you attract customers with PPC? This is where the role of Web Design influences customers in purchasing your product or service decision. The first thing you have to do is:

1. Prepare the sites

Of course you have to prepare a website that contains information, products or services that you want to offer to your customers. Customers will be easily disappointed when the destination website is inaccessible. Therefore you have to make sure that right before setting up a PPC ads campaign, your website should be accessible.

2. Clear Goal

The PPC that you are going to do must be clear where it is going, where you want to use PPC. It is to tell customers there are discounts, or just give information to customers. Clearly the purpose of using PPC will be in line with the preparation of content that will be provided on the website when the customer accesses it.

3. Attractive Appearance

Besides preparing your site, you also have to give an attractive appearance of what you promote to your customers. Attractive appearance is one form of first impression that can affect your customers’ decisions. If you sell a product, then display the product you are selling, if you provide services, then show what services you provide.

4. Easy to use

When customers are on your site, then you have to really provide websites with easily accessible designs, so avoid hard-to-find small buttons and unclear instructions that can discourage customers from getting more information on your product or service. The website that you have prepared must be easy to use, starting from customers landing on your site, registering your personal data, to making purchases and payments for your products or services. Because it will be useless if the website you provide is beautiful and can be accessed but cannot be used.

5. Responsive

You will never know how your customers will access your website. So it’s important that the website you provide must be responsive for every device used by customers, such as smartphones, laptops, desktops and tablets. The majority of your customers are smartphone users and mainly do activities there, so if at any time they need quick access to their smartphones, but your website only works well on desktops, then your website will not be one of the customer’s main choices.

6. Page Speed

Fast webpage loading speed is crucial for your website to be valued as a user friendly site. Page speed is important to users because faster pages are more efficient, especially for mobile users. Not only does it improve user experience, it also increases in conversion. And your site will also be ranked well by Google. So if your site has low page speed, customers who still have other options will leave your website.

7. Technical Errors

Technical errors on the website are common things that happen, but this can be prevented so that it does not have a detrimental effect on customers who access your websites. You can carry out maintenance design on your website regularly to prevent this from happening. You can also ask your developers to fix these technical issues to get your site going smoothly again.

PPC and Web Design cannot be separated from each other, good website design will help run PPC, but without PPC, your good looking website has little chance of being accessed/noticed by people.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

3 Remarketing Lists to Boost PPC Ad Performance

Posted by Avasoft Team | Posted in PPC | Posted on 19-12-2016


Really active websites connect with hundreds or thousands of customers throughout the year, and most of the time these people are treated as one-off visitors that helped generate a profit for you but won’t do so again. This is the wrong approach. Business owners should instead focus on marketing to these visitors as much as possible, but when relying on paid advertising it’s important to only market to the most valuable of all your visitors. This approach is known as creating remarketing lists using Google Analytics, and these precise lists are applied right to your Google Adwords marketing to improve your overall return on investment. Here are three different remarketing list techniques that you can use to improve your success.

Bid Higher on More Valuable Repeat Visitors

With most websites, certain kinds of repeat visitors are the most valuable of all and worth extra attention. In order to figure out what type of visitor is the most profitable for you, you’ll have to dig deep into your Google analytics and figure out which customers are making you the most money so that you can focus on them.

After researching your website visitors you should have an idea of which visitors are the most valuable of all. For a pest control website, the visitors that come back to your site for the second time might be the ones that end up spending the most money on your services. These are the visitors that you want to encourage to come back to your site the most. To do this, you simply increase the bid amount on second-time visitors coming to your website. You can do this by making an audience list in Analytics and then applying this list to your existing AdWords ad groups to make sure you are paying a premium for the right kinds of visitors.

Leverage Slight Converting Visitors

Many visitors to your website have probably completed some sort of conversion without giving you any money in the process. For instance, some visitors may have signed up to your newsletter. Others might have downloaded a special offer that you are giving out for free. Even more may have opted into a special class that you are giving out for free. Whatever the conversion was, completing it shows that the visitors are more active and worth more money overall. You can make the most of these visitors by targeting them specifically.

To do this you simply head to the admin section of Google Analytics, and you filter through users by macro goal completions. Set it to zero and set micro goal completions to one or greater. With that set in place you’ll have a list of users that completed one of these minor conversions, and you can target them in an Adwords ad group to hopefully pull in some added purchases. Increase your bid amount for these specific users and you’ll likely notice an influx of purchases that you didn’t have before.

Capture Valuable Seasonal Shoppers

Every year there is a surge of new buyers at online retail websites during Black Friday and Cyber Monday. That’s because deal prices are at an all-time low, and many people simply can’t resist them. By offering exceptional deals to your customers, you open up your store to a chance to make some significant sales all throughout the rest of the year, as long as you take advantage of the information that is right in front of you.

To do this, you simply have to profile the customers that you had on the past Black Friday and Cyber Monday. Use Google Analytics to analyze your shoppers with another audience group. This time you’ll create an audience based on the amount of revenue they generated for your company. Only grab the highest profit customers in this audience.

With your large grouping of high spending shoppers, you can move over to AdWords and modify your ad group with a bid only option to make sure that you attract the high spending buyers to your site once again when they are ready to make additional purchases throughout the year. You’ll be able to capitalize on those customers once again.

It makes a lot of sense to go through the trouble of creating targeted remarketing lists through Google Analytics. As long as you have your account set up properly and you are carefully tracking your visitors, you should have no trouble building potent remarketing lists that will increase your conversions and help you improve the value of your website.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!