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AI Content vs Human Content: Can AI Replace Humans?

Posted by Avasoft Team | Posted in Content Writing | Posted on 21-11-2018


According to one survey, as much as 73% of Americans are threatened with the prospect of AI or Artificial Intelligence eliminating jobs, while 23% of them are worried that it will cost them their jobs. There is no doubt that AI will be a huge part of the future of virtually everything, but, will AI replace humans?

AI Content Generation

In the aspect of content marketing, AI already has dipped its hands in the creation of blogs, web pages, and personalized advertising among others. In fact, it is helping marketers cope with the constantly changing market by helping them analyze user data. Here are some roles AI is playing in content marketing.

  • Automatic Content Generation

Simple stories can be created by AI from sports to stock updates. This is done through an algorithm that has been used by companies like Yahoo, Fox, and Associated Press for years!

  • Interaction with Users

If you have heard of Chatbots, then you should know that these are AI in the form of computer programs designed to mimic conversations with real humans. These are used to answer questions in real time to make pages look more responsive or even flaunt promotional content. This is seen as a positive step towards customer support.

  • Customized New Feeds

This is widely used in social networks to allow users to see posts or contents that they are interested in. The process involves analyzing hundreds of variables to help predict what the user wants or is interested in. The algorithm works with significantly amazing accuracy.

  • Predictive Intelligence

AI can help increase efficiency of businesses by understanding customer wants and needs. It also helps in identifying potential buyers to make the sales process faster and more profitable. The information is used mostly to enhance engagement and target specific buyer markets.

  • Creation and Sharing of Content

Regularly sharing relevant and engaging content becomes easier with AI. This supports the goal of moving prospective customers from the awareness stage to the buying stage in order to move more products. The algorithm takes charge of the collection of data from the target market to the point where advertisement is welcomed.

  • Excellent Customer Experience

Finally, perhaps one of the greatest contributions of AI is helping understand the buying market. This allows companies to respond better and deliver higher quality services in almost no time at all. The result is a greatly satisfied customer.

Remaining Valuable

With all of these delivered by AI, will human participation simply die? Not exactly, because despite the emergence of Natural Language Generation (NLG) technology, content creation of humans will still find its niche. Let’s check out some of the competition, shall we?

  • Heliograf

The Washington Post makes use of this proprietary in-house technology to free up the time of writers rather than replace them. By 2017 the AI has been responsible for creating around 850 articles from football games to automated earnings coverage. This AI remains proprietary to date.

  • Quill

Narrative Science developed this to automatically communicate relevant information. Supposedly it is capable of carrying out complex tasks without requiring huge computing power. It can generate focused, relevant, and insightful analysis using human or machine compiled data. Quill can produce around 100,000 stories for about $70,000 a year.

  • Wordsmith

The Associated Press, which is considered as one of the biggest news conglomerate in the world, relies on AI in publishing articles. The articles covered college, sports to financial reports by relying on human instructions. When given the right information, articles can be done in a few seconds, but just how much it would cost? Your guess is as good as mine.

Irreplaceable Humans

Despite all the fuss and hype about AI, the time for the machines to take over is not yet here. Believe it or not, we still have the upper hand even when it comes to content marketing even if our AI counterparts seem so sophisticated. Why?

  • Human Touch

No matter how complex the programming is, at this point in time, no machine can yet come close to the human touch. The wealth of emotions that a human can place into a story can vary distinctly based on the meaningful experiences of the writer.

  • Expensive

Unlike humans who are open to negotiations, the cost of using AI can be quite expensive. This means that unless you have the “means”, access to the perks of the technology may just be out of reach. Of course, there are affordable technological options, but, as with anything else, you get what you pay for. So a dollars’ worth of technology may give you something that is not even worth the paper it is written on.

  • Relatable

The readers and target markets remain human. So unless your company is selling to some androids or cyborgs, then relating to how AI creates contents may be a bit difficult to do. Communicating with the target market must be done on their level, so you still need a human to make humans feel the urge to buy. Being able to relate to what is being written has such an incredibly powerful impact to literally move people.

We also cannot lose sight of the fact that there are still some instances wherein AI contents may be technically correct, but so awkwardly worded that it fails to communicate the intended message. Currently, without human guidance, well written contents can easily turn offensive when left unchecked.

So, even if you feel you are outmatched, have no fear, the AI invasion isn’t here yet. This means you still have time to spice up your game and remain the boss by becoming the human editor of AI written content.

Avasoft Solutions offers web design, search engine optimization, social media optimization, and pay per click advertising. Contact us today!

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