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Business Website Owners, Take a Look at the 20 (New) Commandments of Google

Posted by Avasoft Team | Posted in Site Traffic | Posted on 18-11-2011

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When Google rolled out its Panda algorithm change, a number of other changes were also rolled out at the same time.  This resulted in business website owners frustrating on what solutions they should take to recover their ranks.  Google is constantly changing its ranking algorithm to improve search results for its users, but that doesn’t mean that every website owner has to be constantly analyzing these algorithms.  That would lead to madness!  Instead, Google recommends that website owners focus on the quality of their site rather than the algorithm that result in their search ranking.

What Did Panda Really Do?

The whole point of Google’s Panda update was to help users find quality websites that contain the information they are looking for.  The keyword here is quality.  The Panda changes were implemented to reduce the search engine rankings of low quality content and raise the ranking of sites that had high quality content.  The goal is to provide the results people actually want to find rather than the pages that have simply used a particular keyword the most times.

While Google doesn’t release the actual algorithms used to determine its search engine rankings, it does provide a key for website owners to use when decoding the term “quality.”

Here are the Commandments

Take this list of questions and hold it up to your site to find out if it stands up to Google’s test of “quality”:

  1. Thou shalt provide trustworthy sources for the information on your site.
  2. Thou shalt have experts and enthusiasts provide the content rather than people who can only write generally on a topic.
  3. Thou shalt limit duplicate and similar content on your site, eliminating multiple pages that have the same information on them.
  4. Thou shalt provide high class security on your website, especially if you accept payments there.  (i.e., is it clear on your site that consumers can safely enter their credit card information there?  Would you enter your own credit card information to make a purchase on your site?)
  5. Thou shalt have an editor comb through the information on your site, correcting grammatical, spelling, and factual mistakes.
  6. Thou shalt write about what people actually want to read within your niche rather than what might rank well in the search engines.
  7. Thou shalt provide unique information on your site or present the information in a very unique way.
  8. Thou shalt compare your site to others that come up in the search engine rankings along with your site and see how you stack up against the competition.(i.e., is your site the one that contains the largest amount of information and also the most useful information?)
  9. Thou shalt put forth much effort in the area of overall quality control on your site.
  10. Thou shalt report on the topics in an unbiased way that tells both sides of the story rather than just one side.
  11. Thou shalt aim for the gold standard, which is making your site into an established authority on information within your niche.
  12. Thou shalt cut down on mass production of content for your site and focus more on quality rather than quantity.
  13. Thou shalt provide all of the information on the topic you are discussing rather than just part of it.  (i.e., don’t aim for word count; just aim for the length that covers everything that needs to be covered.)
  14. Is there more on your site than just basic information that can be found anywhere? (i.e., expert opinions, editorials, personal insights, or little known facts)
  15. Thou shalt aim to create a site that everyone wants to bookmark and share with their friends.
  16. Are there too many ads on the page?
  17. Thou shalt only publish content that is good enough to appear in a printed book or magazine.
  18. Thou shalt create articles with good attention to detail.
  19. Thou shalt listen to those who visit your website and make adjustments when you hear common complaints.
  20. Thou shalt create articles that are of a good length that provide a substantial amount of unique, helpful information.

What Should I Do?

Website owners who feel like their site has fallen victim to the big, scary Panda update should use the commandments as guidelines to determine whether their site meets Google’s explanation of a “quality” website.  The commandments itself explain what exactly you should do to your websites. You can start with these two steps to recover your ranks:

  1. Remove low quality pages. It doesn’t only help you improve the rankings of your entire site, but also improve your business credibility in visitor’s eyes. So keep that in mind.
  2. Combine several pages of content into one page. If you have bunch of less informative content relating to the same topic, you might want to simply combine these several pages of content into one. One high quality page is always better than ten less informative pages.

Just remember the old adage that “content is king” and everything else will fall into place.  Don’t worry so much about those pesky, ever-changing algorithms.  The sites with the highest quality content will win out in the end.

Have any questions or tips on how to recover from panda update? Please share your thoughts.

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