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Making Sure Your Video Content Speaks!

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-08-2011

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Having video on your website is a great way to showcase your business, but videos cause a few problems for business owners who do not understand how they work.  After all, it’s one thing to run a business and quite another to manage a website.  Learning the three best practices for having video on your site is the key to using this medium successfully.

  1. Your videos must be crawlable. Website publishers are not always fully aware of the details about the videos on their websites.  Sometimes the URLS of the videos on their site do not allow Google and other search engine crawlers to locate them, but this is an easy fix.  All you have to do is check the robots.txt file for the video URLS.  Make sure to check it for all parts of the video, including the small thumbnail on the page, the actual content and player, and the front play page you get access from.
  2. Tell Google where the video is allowed to be played. Some videos are not allowed to be accessed in foreign countries, so keeping Google up to date on this is very important.  Tell Google where the videos can be played, where they can’t be played, or just leave this detail off if it doesn’t matter.  To let Google know this information, all you have to do is set up a sitemap and submit it to Google.
  3. Indicate clearly that a video link has been removed from your site.   A major part of your users’ experiences on your site includes not finding links or videos that no longer work.  If you don’t make an effort to tell Google that you’re taking these videos down, then people will still click on them in search engine results and then be taken to a page that doesn’t work.  There are two ways to make sure that Google is aware that you’ve removed a video.  If you know when the video will expire, simply give it an expiration date in the Video Sitemap or RSS feed, which are submitted to Google.  If you don’t have a particular expiration date, then just set it up to throw out a 404 Not Found response code.  This gives you an opportunity to still provide useful content to potential users even if you no longer have the exact video they were looking for.

Avasoft Solutions will keep you up to date on all of the best practices from Google and all other major search engines.  Contact us right away for tips on how to make sure the videos on your site are crawlable.

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