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Search Engine Optimization and Your Website’s Structure

Posted by Avasoft Team | Posted in Site Traffic | Posted on 19-05-2011

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Everyone rants and raves over the value of content when working towards the best search engine optimization practices. However, really getting the most out of your site actually depends on much more than that. Search engine optimization also means a website with a good, logical structure. After all, how can your site benefit from visitors if they have a hard time finding what they need to see while they are on it?

Levels Mean Better Search Engine Optimization

The most effective approach to creating a structure that is search engine optimized is to begin with a high level and go down from there. The top most, or highest level should be very broad, covering general topics or categories. This gives visitors an easy way to find a starting point. Not only will human visitors have an easier time navigating your site, but web crawlers will, too. This type of search engine optimization helps ensure all pages are properly indexed.

Does Structure Always Make a Difference?

Yes, structure always makes a difference when it comes to search engine optimization. It doesn’t matter if you operate an information site that is purely for readership or an online retailer that sells products or services. Any website that has a logical structure will fair much better in the realm of search engine optimization and ranking.

Use Relevant Keywords in Descriptions or Content

Everyone knows search engine optimization includes the use of keywords, but how you use those keywords also makes a difference. Strengthen your site’s structure by using relevant keywords to tie together related pages or products. For example, if you sell pet clothing, you may have a category for dog sweaters. All product pages in this category should use the keyword “dog sweaters,” even if they fall into sub categories (such as “dog turtlenecks” or “dog pullovers”).

Quick Site Navigation and Search Engine Optimization

Search engine optimization is also found in the way your page’s relate to one another. Visitors and web crawlers should be able to get from your homepage to all of your sub pages (or categories) quickly. The less clicks to get from one place to the other, the better! From a search engine optimization standpoint, this is easy for human visitors and will encourage web crawlers to index all pages on your site.

Begin with our search engine optimization overview and learn more about the basics and how you can get more out of your website.

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