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Why Doesn’t My Site Show Up in the Search Engines?

Posted by Avasoft Team | Posted in Site Traffic | Posted on 17-06-2011

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Having your site indexed is the only way your customers will be able to find you through the search engines. So what does it mean to have your site indexed? It basically means that the major search engines have discovered it and stored a listing of the site’s keywords to use as a reference directory. Google, Yahoo! and the other major search engines all send out their web crawlers on a regular basis to search for new websites that they haven’t found before. These crawlers take note of the keywords that are used on the sites so that they can direct search engine users to places that have information on the topics they are searching.

If your site is very new, then it probably won’t be indexed yet because the search engines simply haven’t found it yet. The search engines have a way of finding your site on their own. You could also choose to take a few minutes and simple report your site to the three top search engines: Google, Yahoo!, and Bing.

If you use the content to target keywords that people are using often and that genuinely reflect the content on your site, then the search engines should have no problem finding it. You need to find out which terms people are using most of the time to search for the information on your page. You can then target these keywords to help the search engines and your potential users be able to find you.

In some cases, even though a website has been around long enough, there may be other reasons that it hasn’t been indexed. If your site has not been linked to from other sites, then it takes the search engines longer to find you. Creating high quality content is the key to getting other sites to link to your site and help it become indexed. When you have content that targets the right keywords and includes valuable information people will actually be able to use, then other sites will be linking to your site in no time.

Another reason your site might not have been indexed is if it has actually been indexed under a different name. The simplest way to explain it is this. Within every website, there are several subdomains. Even that www extension on the front of your website is considered a separate domain from the site itself, even if to you, they both have the same content.

The easiest way to fix this problem is to have your webmaster choose a preferred domain. When the search engines know which domain on your site is the main one, then it is much easier for them to recognize how your site should be indexed. Also make sure when using Google Webmaster Tools that you include all of the domains and subdomains as sites in the listing you provide to Google. This includes both the www.sample.com and sample.com versions of your home page, which Google sees as two different sites, even if they include the same content.

Avasoft Solutions is your best source for complete web design. We offer complete web products and services including everything from search engine optimization and social media optimization to pay per click services.

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